Core Viewpoint - The article discusses the controversy surrounding in-car advertising on digital screens, highlighting the lack of user control and regulatory clarity in the automotive industry [1][6][12]. Group 1: Advertising Controversy - The emergence of in-car advertising has sparked significant backlash from car owners, who feel that they have not consented to such advertisements [1][3]. - A specific incident involving Deep Blue Automotive's pop-up ads has led to complaints from numerous car owners, raising questions about the consent process and the visibility of advertising policies [3][5]. - The automotive display market is projected to grow from $16 billion in 2024 to $48.9 billion in 2034, indicating a lucrative opportunity for advertising [6]. Group 2: User Control and Privacy - Many car owners are now scrutinizing the privacy policies of automotive apps, which often include clauses about advertising and user consent [9][10]. - Users who refuse to accept privacy agreements may lose access to essential vehicle functions, leading to frustration and confusion about ownership rights [10][11]. - Legal experts argue that car owners should have full control over their vehicle's information and advertising content, but the current ecosystem is often closed and lacks transparency [12][14]. Group 3: Regulatory Challenges - The automotive industry is still in the exploratory phase regarding advertising regulations, with significant differences in how companies implement compliance measures [12][14]. - Current regulations for internet advertising do not adequately cover in-car advertising, leading to frequent complaints and confusion among users [16][18]. - The distinction between service notifications and advertisements is often blurred, complicating the consent process for users [17][18]. Group 4: Safety Concerns - The potential for in-car advertisements to distract drivers raises serious safety concerns, with no standardized technical guidelines to prevent such occurrences [18][19]. - The article draws parallels between the early days of smartphone advertising and the current state of in-car advertising, emphasizing the need for clearer regulations to ensure user safety [19].