以下文章来源于牲产队 ，作者牲产队长 牲产队 . 买小众车， 要谨慎一些，不能贪便宜。 文 ｜ 牲产队长 来源｜ 牲产队（ID：gh_9adbf3261554） 封面来源 ｜ IC photo 挣工分，磨洋工，舒服一会儿是一会儿 哪吒汽车破产重整 100 多天了，好消息没有一个，坏消息真的是一个接一个。今天的电动汽车，已经不像传统燃油车了。如果一 家传统燃油车倒闭了，你车坏了，还可以找第三方维修。 但是，一家电动汽车厂家倒闭了，很多东西就没法修了。甚至，作为真金白银支持这个品牌的车主，还得付出额外的成本。今 天，队长就跟大家盘点一下，哪吒汽车倒闭后，它留下了哪些天坑？ 第一个，车主权益受损。买一辆电动汽车，它不是一个 " 一次性 " 的产品，而是一个长期性的耐用品。这个 " 长期性 " 体现在哪 里呢？核心就在于：智能化技术的迭代更新。电动汽车和燃油车最大的不同，不是烧油和烧电的区别，而是机械化与智能化的区 别。 严格来说，电动汽车不是一辆车，更不是一辆代步工具那么简单。它是一个智能载体，是全球普及量最大的智能机器人。在当今 世界，你几乎找不到比汽车智能化，普及化程度更高的产品了。在人机交互体验上，电动汽车也 ...

Core Viewpoint - Guanghong Technology (光弘科技) reported steady growth in its 2025 semi-annual performance, with revenue reaching 3.318 billion yuan, a year-on-year increase of 0.17%, and a net profit of 99.34 million yuan, up 0.46% year-on-year [1] Group 1: Financial Performance - In Q2, the company achieved revenue of 2.123 billion yuan, a year-on-year increase of 28.61% and a quarter-on-quarter increase of 77.51% [1] - The net profit for Q2 was 63.90 million yuan, reflecting a year-on-year growth of 61.89% and a quarter-on-quarter growth of 80.31% [1] Group 2: Business Segments - In the first half of the year, revenue from consumer electronics was 1.834 billion yuan, while automotive electronics revenue reached 1.144 billion yuan, marking a year-on-year growth of 61.32% [1] - The automotive electronics segment's revenue contribution has increased to 34.48% of total revenue [1] Group 3: Acquisition Impact - The acquisition of French company AC was completed in May, contributing 578 million yuan in revenue within two months, accounting for 17.42% of total revenue, and a net profit of 2.95 million yuan, representing 2.97% of total net profit [1] - AC's established relationships with major clients such as Renault and Schneider Electric enhance Guanghong's market position and growth potential in the automotive sector [2][3] Group 4: Global Expansion - Guanghong Technology has established manufacturing bases across Asia, Europe, America, and Africa, enhancing its global operational capabilities [5] - The company has made significant investments in countries like India, Bangladesh, and Vietnam, which have proven effective in supporting its overseas market expansion [4] Group 5: Future Outlook - The automotive electronics sector is expected to continue driving growth for consumer electronics companies, supported by technological upgrades and market demand [2] - Guanghong plans to increase investments in automotive electronics while also diversifying into high-value sectors such as medical and industrial control [5]

Group 1 - The domestic demand potential for new energy vehicles (NEVs) has been further stimulated by policies such as consumption promotion initiatives and expansion of "two new" measures, with July production and sales reaching 1.243 million and 1.262 million units, respectively, representing year-on-year growth of 26.3% and 27.4% [1] - NEVs accounted for 48.7% of total new car sales in July, and exports reached 225,000 units, showing a month-on-month increase of 10% and a year-on-year increase of 120% [1] - QFII's holdings in the automotive sector exceeded 1.3 billion yuan by the end of the first half of the year, indicating strong market interest in the automotive industry [1] Group 2 - Guanghong Technology (300735) has made significant strides in the automotive electronics sector, achieving revenue of 1.592 billion yuan in 2024, a substantial year-on-year increase of 126.47%, with this segment now accounting for 23.13% of total revenue [2] - The company has established itself as a key player in the automotive electronics supply chain, partnering with renowned brands such as BMW, Audi, and Huawei, and providing a wide range of automotive electronic components [2][3] - The recent acquisition of French EMS leader AC Company enhances Guanghong Technology's global manufacturing network, allowing for a more integrated approach to production and customer service across multiple continents [3] Group 3 - The acquisition of AC Company is expected to create synergies in production technology, service operations, and customer resource integration, thereby accelerating Guanghong Technology's expansion in the automotive electronics field [3] - The company is committed to increasing its investment in automotive electronics, driven by the dual forces of technological innovation and market demand, which are reshaping the industry landscape [4]

Core Viewpoint - The controversy surrounding ownership and control of in-car screens raises questions about user rights and the implications of advertising on vehicle safety and privacy [1][2][3]. Group 1: User Concerns - Users feel they lack control over their vehicle's screen, as advertising permissions are often buried in privacy policies [2]. - The forced advertisement push by a car manufacturer has led to user frustration, highlighting concerns over potential distractions while driving [1][3]. Group 2: Commercial Implications for Car Manufacturers - Car manufacturers view in-car screens as a significant revenue source, leveraging vehicle data for targeted advertising [3]. - The potential revenue from in-car advertising is substantial, with estimates suggesting direct earnings exceeding 200 million yuan annually and indirect benefits reaching 5 billion yuan [3]. - The complexity of advertising regulations and user consent creates a challenging environment for balancing commercial interests with user rights [3]. Group 3: Future Considerations - The industry faces the challenge of reconciling commercial value with user experience, as the ownership of in-car screens remains a contentious issue [4].

Core Viewpoint - The article discusses the controversy surrounding in-car advertising on digital screens, highlighting the lack of user control and regulatory clarity in the automotive industry [1][6][12]. Group 1: Advertising Controversy - The emergence of in-car advertising has sparked significant backlash from car owners, who feel that they have not consented to such advertisements [1][3]. - A specific incident involving Deep Blue Automotive's pop-up ads has led to complaints from numerous car owners, raising questions about the consent process and the visibility of advertising policies [3][5]. - The automotive display market is projected to grow from $16 billion in 2024 to $48.9 billion in 2034, indicating a lucrative opportunity for advertising [6]. Group 2: User Control and Privacy - Many car owners are now scrutinizing the privacy policies of automotive apps, which often include clauses about advertising and user consent [9][10]. - Users who refuse to accept privacy agreements may lose access to essential vehicle functions, leading to frustration and confusion about ownership rights [10][11]. - Legal experts argue that car owners should have full control over their vehicle's information and advertising content, but the current ecosystem is often closed and lacks transparency [12][14]. Group 3: Regulatory Challenges - The automotive industry is still in the exploratory phase regarding advertising regulations, with significant differences in how companies implement compliance measures [12][14]. - Current regulations for internet advertising do not adequately cover in-car advertising, leading to frequent complaints and confusion among users [16][18]. - The distinction between service notifications and advertisements is often blurred, complicating the consent process for users [17][18]. Group 4: Safety Concerns - The potential for in-car advertisements to distract drivers raises serious safety concerns, with no standardized technical guidelines to prevent such occurrences [18][19]. - The article draws parallels between the early days of smartphone advertising and the current state of in-car advertising, emphasizing the need for clearer regulations to ensure user safety [19].

Core Viewpoint - The article discusses the safety risks associated with car interior decorations and accessories during high-temperature conditions, highlighting that seemingly harmless items can become dangerous under extreme heat [3][6][14]. Group 1: Safety Risks of Car Accessories - High temperatures can cause various car interior items, such as resin ornaments and scented candles, to melt or release toxic substances, posing safety hazards [8][26][27]. - DIY car decorations, while visually appealing, can lead to unpredictable safety risks, especially when subjected to extreme heat [22][24][49]. - The use of non-original car parts and accessories can interfere with vehicle safety features, such as airbags, and may alter the vehicle's operational integrity [50][84]. Group 2: Market Trends and Consumer Behavior - The car decoration market is experiencing significant growth, with the market size projected to exceed 1200 billion by 2024, reflecting a 15% year-on-year increase [93][96]. - Consumers are increasingly drawn to personalized and aesthetically pleasing car accessories, often overlooking potential safety implications [58][90]. - The trend of DIY car modifications is becoming more popular, but it raises concerns about the safety and functionality of vehicles [57][100]. Group 3: Regulatory and Safety Standards - There is a lack of clear regulations and standards for car accessories, leading to the proliferation of potentially hazardous products in the market [34][96]. - Many consumers are unaware of the safety risks associated with non-compliant or poorly manufactured car accessories, which can lead to dangerous situations [36][94]. - The article emphasizes the need for greater awareness and education regarding the safety implications of car interior modifications and accessories [102][104].

Group 1 - The core issue of in-car advertising has led to a significant increase in consumer complaints, with a 210% year-on-year rise in complaints in 2024, making it the second-largest consumer rights concern after battery safety [1] - Consumers are primarily concerned about driving safety and the perceived infringement of personal ownership and privacy rights due to in-car advertisements [1] - Car manufacturers are motivated to push in-car ads to reach potential buyers and explore new revenue streams through software services amid intense market competition [1] Group 2 - In-car systems have unique advantages over mobile ads, as they can gather rich contextual data, which allows for targeted advertising based on vehicle status, such as maintenance needs or low battery levels [2] - The market penetration rate of smart connected vehicles in China is expected to exceed 80% by 2026, yet the software revenue for most domestic car manufacturers remains low, at only 1% to 3% [2] - Companies like Tesla and Li Auto have made progress in monetizing in-car systems, with Li Auto's "Task Master" feature allowing users to earn points by watching ads, achieving a participation rate of 34% [2] Group 3 - The optimal model for in-car commercialization should be seamless, where users do not perceive the commercialization, indicating a need for innovation in service and revenue generation [3] - Car manufacturers face new challenges in balancing service convenience for users with their own revenue generation, exploring alternatives to advertising for income [3] - As the penetration of smart vehicles increases, the establishment of regulations and standards for in-car advertising is urgent, with the EU already working on regulations that require user consent for ads [3]

Core Viewpoint - The incident involving Deep Blue Automotive's forced pop-up ads in its vehicle system may represent a significant risk for the Chinese smart car industry as it attempts to expand internationally [1] Group 1: Advertising Practices - The appearance of full-screen pop-up ads in vehicles is unprecedented, marking a shift from traditional advertising methods seen in apps and televisions [3] - Deep Blue's use of pop-up ads for a "customer appreciation coupon" raises concerns about future advertising practices, potentially leading to more intrusive ads from various brands [5] - The automotive industry may follow a similar trajectory as smart TVs, where consumers are forced to accept ads or pay significantly more for ad-free experiences [5] Group 2: Safety and Regulatory Concerns - Unlike ads on TVs or smartphones, pop-up ads in vehicles can directly impact driver safety, with reports of drivers nearly having accidents due to obstructed views from ads [7] - European regulations like GDPR impose severe penalties for unauthorized data usage, which could be triggered by such advertising practices [9] - The interconnected nature of vehicle systems means that even a single ad push could alert regulators to potential privacy violations, raising the stakes for manufacturers [11] Group 3: Market Implications - If Chinese automakers are labeled as "privacy-infringing," their international strategies, particularly in smart cockpit development, could be severely undermined [13] - The incident could lead to a broader industry trend where other manufacturers adopt similar advertising strategies, further eroding consumer trust [13][19] - The perception of Chinese vehicles as "unsafe" or "disrespectful of privacy" could hinder their acceptance in Western markets, exacerbating existing skepticism towards Chinese products [16] Group 4: Industry Warnings - The Deep Blue incident serves as a warning for the entire industry, highlighting the potential for advertising to overshadow the primary function of vehicles [19] - The risk of transforming vehicles into advertising platforms could lead to a collective backlash from consumers and regulatory bodies, threatening the future of Chinese smart cars globally [19]

Core Viewpoint - Guanghong Technology reported a strong financial performance for 2024, with significant revenue growth and a commitment to shareholder returns through cash dividends [1][2]. Financial Performance - The company achieved a revenue of 6.881 billion yuan, representing a year-on-year increase of 27.38% [1] - The net profit attributable to shareholders was 276 million yuan, with the fourth quarter revenue reaching 1.703 billion yuan and net profit of 127 million yuan [1] - Operating cash flow improved significantly to 1.444 billion yuan, up 55.85% year-on-year [1] - The proposed cash dividend is 0.25 yuan per share, totaling 192 million yuan, with a cash dividend ratio of 69.57%, an increase of 21.21 percentage points from the previous year [1] Business Segments - The automotive electronics business saw a substantial revenue increase of 126.47%, reaching 1.592 billion yuan, and its revenue share rose to 23.13% [2] - The company has established itself as a key supplier for major automotive brands, including BMW, Audi, and Nissan, and is expanding its services to new energy vehicle manufacturers [3] Strategic Initiatives - Guanghong Technology is actively pursuing acquisitions, including the acquisition of French EMS leader AC Company, to enhance its technological capabilities and customer base [3] - The company is expanding its global manufacturing footprint, with investments in India, Bangladesh, and Vietnam, to mitigate tariff barriers and enhance market access [4] - The company aims for a revenue and net profit growth of 25-50% in 2025, supported by strategic measures in internal management, market expansion, and increased R&D investment [4][5]