Core Viewpoint - The automotive paint protection film market in China is transitioning from a luxury to a mainstream consumer product, with significant growth expected in demand and market size by 2024 [1][6]. Overview - Automotive paint protection film (PPF) is a high-performance polymer film designed to protect vehicle paint from various damages while maintaining the original paint structure [1][3]. Market Policies - The Chinese government has implemented several policies to support the development of the automotive paint protection film industry, focusing on digital transformation, green manufacturing, and standardization [4][5]. Industry Chain - The industry chain includes upstream raw material suppliers (PVC, TPU, etc.), midstream R&D and production, and downstream applications primarily in the passenger vehicle market, especially for electric and luxury cars [5][6]. Current Development - The demand for automotive paint protection film is projected to reach 72.46 million square meters and a market size of 10.201 billion yuan in 2024, driven by rising consumer awareness and changing maintenance philosophies [1][6]. Competitive Landscape - The market features a layered competition structure, with foreign brands dominating the high-end segment and domestic brands leading the mid-range market, gradually moving towards high-end segments [8]. Representative Domestic Companies - Shanghai NAR Co., Ltd. focuses on precision coating and has seen significant growth in its automotive protection film segment, contributing 29.55% to its total revenue in the first half of 2025 [9]. - Jiangsu Hehe New Materials Co., Ltd. specializes in environmentally friendly hot melt adhesive films, with its automotive paint protection film business accounting for 50.37% of its total revenue in the first half of 2025 [9]. Future Trends - Future competition in the automotive paint protection film industry will center on technological innovation, with advancements in materials and coatings expected to enhance product performance and reduce costs [10].

Core Viewpoint - The article highlights the dual empowerment of ecological beauty and industrial strength in Jinshan District, Shanghai, showcasing its transformation into a model for green development in the Yangtze River Delta region [1]. Group 1: Ecological Transformation - The transformation of Shuiku Village from a "weak village" to a national 4A-level tourist attraction exemplifies the successful implementation of rural revitalization strategies in Jinshan [2]. - Shuiku Village, covering an area of 3.66 square kilometers, has undergone significant ecological restoration, achieving a water quality standard of Class III, with water surface area reaching nearly 40% [6]. - The village has received multiple accolades, including "Most Beloved Countryside in Shanghai" and "National Civilized Village," reflecting its successful integration of tourism and ecological preservation [12]. Group 2: Industrial Development - The Carbon Valley Green Bay Industrial Park has evolved from a supporting area to a demonstration zone for industrial upgrading, covering an area of 8.58 square kilometers and strategically located within the Yangtze River Delta [13]. - The park has attracted 151 operational enterprises, including 14 multinational companies and 67 high-tech enterprises, establishing a modern industrial system focused on energy conservation, green materials, and biomedicine [13][18]. - Companies like Shanghai Gantian Optical Materials Co., Ltd. and Zhongtian Kesheng Technology Co., Ltd. exemplify successful transitions to innovative, technology-driven enterprises, contributing to the park's reputation as a hub for green development [18][21]. Group 3: Future Development Plans - The Carbon Valley Green Bay Industrial Park aims to continue its focus on innovation and green development, targeting the introduction of "unicorn," "specialized, refined, and innovative," and "invisible champion" enterprises during the 14th Five-Year Plan period [22]. - The district's commitment to balancing ecological protection with economic development positions it as a key player in the collaborative growth of the Yangtze River Delta region [22].

Company Overview - The main business areas of the company include digital printing materials (68% of revenue), automotive functional films (25%), and electronic and optical films (5%) [2] - The company's strategy focuses on "new materials and new energy" as dual drivers for growth [2] Market Strategies - The digital printing materials market is expanding with over 200 regional brand agents in China and exports to over 90 countries [3] - In the automotive functional film sector, the company has formed strategic partnerships to drive innovation and quality control [3][5] Financial Performance - The automotive functional film business is projected to grow by 50.62% in 2024, driven by increasing demand and the rise of high-value vehicles [5] - The company aims to maintain stable revenue and profit growth through deepening its core businesses [6] Product Development - The automotive protective film product line includes paint protection films, window films, and color change films, with a focus on quality and innovation [4][5] - The high-end paint protection film brand, NAR PPF, utilizes advanced self-healing technology and has a strong quality assurance process [5] Future Growth Opportunities - The company plans to explore partnerships in new materials, new energy, and semiconductor core materials to enhance its growth prospects [6]