Core Viewpoint - The introduction of BYD's Seal 06 DM-i travel version is seen as a significant step towards popularizing travel cars in China, a market that has historically favored sedans and SUVs over this niche segment [5][15][41]. Group 1: Market Context - Travel cars, known as "Wagon" in China, have struggled to gain traction, with sales in 2019 being less than 20,000 units, which is lower than the sales of some individual models like the Xiaomi Su7 [3][15]. - The European market is the most popular for travel cars, with a projected sale of 13 million units in 2024, indicating a strong demand that contrasts with the Chinese market [13][10]. - The high prices of imported travel cars, such as the Audi A6 Avant, which costs around 440,000 RMB in Europe but starts at 500,000 RMB in China, have limited their accessibility to consumers [11][15]. Group 2: BYD's Strategy - BYD's Seal 06 DM-i travel version is priced around 100,000 RMB, making it one of the few affordable options in the domestic travel car market, which has excited enthusiasts [15][41]. - The Seal 06 DM-i travel version features a length of 4,850 mm and a trunk capacity of 1,535 liters, showcasing its practicality for family travel [32][34]. - BYD aims to penetrate both the domestic and European markets with this model, as it aligns with the growing interest in travel cars and the company's strategy to expand its global footprint [38][41]. Group 3: Consumer Perception - The perception of travel cars as a niche product in China is attributed to the dominance of SUVs, which are favored for their size and utility, overshadowing the appeal of travel cars [20][22]. - Despite the challenges, there is a belief that with more mainstream brands entering the travel car market, it could lead to a broader acceptance and growth of this vehicle type in China [29][41]. - The introduction of affordable travel cars like BYD's Seal 06 DM-i is seen as a potential catalyst for changing consumer attitudes and expanding the market [27][41].

【大河财立方 记者 陈薇 文图】在国内汽车市场的版图中，旅行车是一个小众领域。因国内消费者更偏爱SUV的高坐姿和三厢车的"有头有尾"，加之旅行车 溢价较高，多数旅行车在国内一直"水土不服"。 虽然旅行车能拉上公路车、冲浪板听起来很酷，但旅行车在国内市场一直是一个"叫好不叫座"的车型。在选择家庭车辆时，偏爱SUV的高坐姿和三厢车 的"有头有尾"。对大空间有需求的家庭，还是更愿意选择拥有高大的车身、硬朗外观的SUV车型，虽然基于轿车底盘打造的旅行车，后备厢纵向深度和装载 灵活性往往优于同级别 SUV。 更重要的是，旅行车引进车型少，定价偏高，以进口形式引入的如沃尔沃 V90、奥迪A6 Avant等车型，普遍比同平台SUV贵10%～20%，性价比劣势明显。 因此，国产品牌新能源汽车品牌宁愿打造MPV车型，也对旅行车望而却步，即便尝试入局，也往往铩羽而归。宝骏推出的RC-5W（后更名宝骏Valli），最 终却因销量低迷黯然停产；合资品牌中大众CC猎装车，也没有打开局面；2023年蔚来也推出了旅行车ET5T，但这款车发布两年也不温不火。 然而，彼之砒霜，吾之蜜糖。7月4日，比亚迪发布海豹06DM-i旅行版，其10.98 ...