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携手2000+家便利店,“小肇上菜”走上融湾“高速路”
Nan Fang Nong Cun Bao· 2025-07-28 14:36
Core Viewpoint - The partnership between Xiaozhao Shangcai Agricultural Development Co., Ltd. and Guangdong Shiji Xinyi Convenience Store Co., Ltd. aims to enhance the modern supply chain for agricultural products in Zhaoqing, responding to the consumption upgrade trend in the Guangdong-Hong Kong-Macao Greater Bay Area [3][4][42]. Group 1: Partnership and Objectives - Xiaozhao Shangcai Company has signed a modern supply chain project investment cooperation agreement with Shiji Xinyi to integrate high-quality agricultural resources with modern retail channels [3][4]. - The collaboration focuses on building a modern supply chain logistics center in Zhaoqing, enhancing the sales channels for local agricultural products [5][42]. Group 2: Company Profiles - Xiaozhao Shangcai is a unified sales platform for agricultural products in Zhaoqing, integrating 60 national quality agricultural products and 89 "Yue" brand resources across ten industry clusters [10][16]. - Shiji Xinyi, established in 2014, has over 2,000 stores in South China and is recognized for its rich experience in product selection, distribution, and customer service [22][24]. Group 3: Market Strategy - The partnership will leverage Shiji Xinyi's extensive network to quickly introduce Zhaoqing's products to lower-tier markets, increasing market share within the province [36][39]. - Xiaozhao Shangcai will also utilize its online platform and offline experience centers to introduce new product categories to Shiji Xinyi, enriching its sales offerings [41]. Group 4: Supply Chain Development - The modern supply chain center will combine Xiaozhao Shangcai's sourcing advantages with Shiji Xinyi's operational and cold chain logistics expertise, creating an efficient system for procurement, storage, and distribution [43][45]. - This initiative aims to optimize distribution channels, reduce logistics costs, and ensure fresher agricultural products reach consumers more quickly [45][46]. Group 5: Product Promotion and Marketing - Initial product promotions, including local specialties like cinnamon drinks and sugar orange juice, have shown positive market acceptance [48]. - Future plans include joint marketing efforts to enhance brand recognition and reputation in the Greater Bay Area and nationwide [50].
金融赋能激发乡村特色产业活力
Core Viewpoint - The recent issuance of the "Plan for Accelerating the Construction of an Agricultural Power (2024-2035)" by the Central Committee of the Communist Party of China and the State Council outlines a roadmap for the development of rural industries, emphasizing the need for a comprehensive upgrade of the agricultural industry system and enhancement of agricultural efficiency [1] Group 1: Rural Industry Development - The development goals for rural industries in China are becoming clearer, focusing on the upgrade and integration of rural industrial chains [1] - Rural characteristic industries are identified as a significant component of rural industries with substantial development potential [1] - Financial institutions are optimizing financial supply and innovating credit products to expand inclusive financial coverage, supporting the growth of rural industries [1] Group 2: Financial Support for Agriculture - The Postal Savings Bank of China in Zhaoqing City provided a 200,000 yuan credit loan to a local cooperative to address funding shortages for the cultivation of sugar oranges [2] - The bank is integrating financial elements into the entire industrial chain of sugar oranges, enhancing the brand's visibility [2] - The Zhaoqing Sugar Orange Technology Co., Ltd. is focusing on deep processing technology and has received a "Science and Technology Innovation Loan" to alleviate cash flow issues [3] Group 3: Financial Resource Integration - The Postal Savings Bank has effectively integrated financial resources with local agricultural and industrial resources, extending financial services along the supply chain [4] - As of February this year, the bank has issued over 1.7 billion yuan in agricultural loans, serving more than 2,500 entities [4] Group 4: Support for Rural Characteristic Industries - The development of rural characteristic industries is essential for building an agricultural power and revitalizing rural areas, contributing to increased agricultural efficiency and farmer income [6] - The Agricultural Development Bank is committed to supporting county-level industries and promoting the development of green and characteristic agricultural products [6] - The Postal Savings Bank is implementing tailored service models for rural characteristic industries, focusing on enhancing the agricultural supply chain [7]