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桂粤湘四市农产品直供大湾区
Nan Fang Nong Cun Bao· 2025-08-30 11:01
Core Viewpoint - The event held on August 30 aims to enhance agricultural product sales connections between the Guangxi, Guangdong, and Hunan provinces, facilitating the entry of high-quality agricultural products into the Guangdong-Hong Kong-Macao Greater Bay Area market [2][4][10]. Group 1: Event Overview - The event featured various activities such as exhibitions, promotions, negotiations, and tasting experiences to promote agricultural products from the three provinces [3][4]. - A total of 30 exhibition booths showcased over 100 unique agricultural products from the four cities, including geographical indication products like fragrant taro and Fuchuan navel oranges [20][21]. - The event attracted over 120 buyers from various sectors, resulting in 8 companies signing contracts worth a total of 46 million yuan [24][26]. Group 2: Collaborative Model - The event established a collaborative consumption assistance model, characterized by "government-led, market participation, and multi-party interaction" to enhance agricultural cooperation [7][8]. - The collaboration aims to create a sales network covering "Guangxi North - Guangdong North - Hunan South," facilitating direct access to the Greater Bay Area market [10][12]. - The integration of agricultural development among the three provinces has shown significant progress, allowing for mutual sharing of investment, circulation, trade, and technology resources [27][28]. Group 3: Future Prospects - The next themed event will be hosted by Qingyuan, focusing on gathering more resources to promote high-quality agricultural products from the four cities to the Greater Bay Area market [29]. - The event also included a "Citizen Open Day," allowing consumers to taste, experience, and purchase products, enhancing community engagement [32].
携手2000+家便利店,“小肇上菜”走上融湾“高速路”
Nan Fang Nong Cun Bao· 2025-07-28 14:36
Core Viewpoint - The partnership between Xiaozhao Shangcai Agricultural Development Co., Ltd. and Guangdong Shiji Xinyi Convenience Store Co., Ltd. aims to enhance the modern supply chain for agricultural products in Zhaoqing, responding to the consumption upgrade trend in the Guangdong-Hong Kong-Macao Greater Bay Area [3][4][42]. Group 1: Partnership and Objectives - Xiaozhao Shangcai Company has signed a modern supply chain project investment cooperation agreement with Shiji Xinyi to integrate high-quality agricultural resources with modern retail channels [3][4]. - The collaboration focuses on building a modern supply chain logistics center in Zhaoqing, enhancing the sales channels for local agricultural products [5][42]. Group 2: Company Profiles - Xiaozhao Shangcai is a unified sales platform for agricultural products in Zhaoqing, integrating 60 national quality agricultural products and 89 "Yue" brand resources across ten industry clusters [10][16]. - Shiji Xinyi, established in 2014, has over 2,000 stores in South China and is recognized for its rich experience in product selection, distribution, and customer service [22][24]. Group 3: Market Strategy - The partnership will leverage Shiji Xinyi's extensive network to quickly introduce Zhaoqing's products to lower-tier markets, increasing market share within the province [36][39]. - Xiaozhao Shangcai will also utilize its online platform and offline experience centers to introduce new product categories to Shiji Xinyi, enriching its sales offerings [41]. Group 4: Supply Chain Development - The modern supply chain center will combine Xiaozhao Shangcai's sourcing advantages with Shiji Xinyi's operational and cold chain logistics expertise, creating an efficient system for procurement, storage, and distribution [43][45]. - This initiative aims to optimize distribution channels, reduce logistics costs, and ensure fresher agricultural products reach consumers more quickly [45][46]. Group 5: Product Promotion and Marketing - Initial product promotions, including local specialties like cinnamon drinks and sugar orange juice, have shown positive market acceptance [48]. - Future plans include joint marketing efforts to enhance brand recognition and reputation in the Greater Bay Area and nationwide [50].