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河山添锦绣——文旅IP武汉城市大巡游
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人民网:热门城市排第六,武汉魅力从何而来
Ren Min Wang· 2025-10-09 11:20
Core Insights - Wuhan has seen a significant increase in popularity as a tourist destination during the National Day and Mid-Autumn Festival holidays, ranking sixth among the top ten domestic cities, reflecting its growing national appeal [1][15] - The "Super Cultural Tourism Day" event has successfully enhanced Wuhan's cultural tourism offerings, attracting a diverse range of visitors and creating a vibrant atmosphere [4][15] Tourism Performance - Over the 8-day holiday, Wuhan's Yangtze River scenic areas received over 1.2 million visitors, with a peak daily flow of 219,900 people [4] - The "Knowledge of Hubei" initiative has led to a 35% year-on-year increase in visitors to the "Zhiyin" cruise, with overall revenue rising by 33.6% [4] - The East Lake scenic area attracted 2.64 million visitors, marking a 12.66% increase compared to the previous year [8] Cultural Events and Activities - The "Cultural Tourism IP Wuhan City Parade" featured 23 themed floats and attracted nearly 100,000 attendees, showcasing various cultural performances [11] - New cultural and recreational activities, including night tours and immersive experiences, have gained significant attention, contributing to the city's tourism growth [12][13] Economic Impact - The overall tourism order volume in Hubei province increased by 17% during the holiday, with Wuhan's orders rising by 20%, indicating strong market vitality [14] - Retail sales in Wuhan's gift shops exceeded 1 million yuan, with local specialties being particularly popular among tourists [14] Hotel and Accommodation Statistics - Hubei's A-level tourist attractions received 20.36 million visitors, a 12.9% increase year-on-year, while star-rated hotels reported an average occupancy rate of 69.7%, up by 6.5 percentage points [15]
“文旅+科技+赛事”多维发力,国庆“光谷游”点亮武汉假日经济
Chang Jiang Ri Bao· 2025-10-08 01:03
"10月1日去光谷看完花车大巡游,回仙桃老家后总觉得没尽兴。这两天特意带着亲戚回 武汉,坐空轨、游东湖、逛江滩,还打卡了中国建筑科技馆的火星展,大家都感觉武汉的科 技感越来越足了!"10月7日,家住武昌的市民彭安圣向长江日报记者分享假期行程时,难掩 兴奋。 国庆中秋假期,武汉通过"文旅+科技+赛事"的深度融合模式,让"光谷游"从区域热门跃 升为全国游客的"必选项",不仅创造了单日超10万人围观花车巡游的盛况,更实现了"流 量"到"留量"再到"消费量"的层层转化,为假日经济注入强劲动能。 如果说花车巡游是"引流入口",科技体验就是留住游客的"核心王牌"。这个国庆,光谷 空轨彻底"出圈",成为全国游客感知武汉科技魅力的"移动窗口"。 从10月1日到7日,在高新大道站,等候进站的游客排起长龙,车厢内也是人头攒动。数 据印证了空轨的火爆:10月4日,光谷空轨单日客流达2.44万人次,刷新2025年5月3日2.38万 人次的单日客流最高历史纪录。除了空轨,科技类展馆同样人气爆棚。中国建筑科技馆推出 的"走!去建设火星"硬科幻行星科学体验展,成了亲子家庭与科技爱好者的"必打卡地"。国 庆长假期间,该馆接待游客量同比增长3 ...