武汉对传统文化的"体验式转化"成为吸引外国游客的关键因素。黄鹤楼作为武汉的地标，其诗词意境让外国游客触摸到中国文化历 史的厚重脉络。"夜上黄鹤楼"行浸式光影演艺体验项目以其声光电结合的手法，融入艺术表演的方式，成为外国游客的必看项目。今年 春节期间，赏梅花、观灯会、坐空轨也成为最吸引外国游客前来武汉的"三件套"。东湖梅园每年春节前后梅花盛开，是外国游客感受中 国冬日韵味的重要场所。武汉园博园汉口里庙会悬挂的红灯笼、舞龙舞狮表演以及花灯会，让外国游客感受到可感可触的中国年文化。 与此同时，以光谷为代表的现代科技元素，与传统年味形成奇妙碰撞。光谷空轨已成为武汉"入境游"流量担当。 编辑：熊展平 春节不仅是中国人的团圆时刻，也正成为外国游客感受中国文化的重要窗口。去哪儿旅行数据显示，春节假期使用非中国护照预订 国内航班的数量同比增长超两成。武汉与上海、北京、广州、深圳、成都等城市入围全国Top20热门入境游目的地。 从客源地看，来华过年游客最多的国家包括韩国、越南、新加坡、澳大利亚、印度尼西亚、加拿大等。一些远道而来的外国游客， 增长尤为明显。据去哪儿旅行数据，春节期间，来自阿根廷的游客同比增长9倍，荷兰、西班牙、 ...

Core Insights - The integration of "cultural tourism + technology + events" in Wuhan has transformed "Optics Valley tourism" into a nationwide attraction during the National Day and Mid-Autumn Festival holiday, significantly boosting the local economy [1][14] Group 1: Event Highlights - The "2025 River and Mountain Add Splendor - Cultural Tourism IP Wuhan City Grand Parade" on October 1 attracted over 100,000 spectators, creating a social media buzz and prompting many to plan trips to Wuhan [2][5] - The parade featured 23 themed floats displayed at various cultural landmarks, drawing large crowds for photo opportunities [5] Group 2: Economic Impact - The event led to a surge in nearby attractions and shopping districts, with the passenger flow on the Optics Valley Air Rail reaching 11,500 on October 1, a 30% increase year-on-year [6] - Wuhan's Dayuecheng shopping center recorded a historic high of 207,000 visitors on the same day, marking a 101% year-on-year increase [6] Group 3: Technology and Experience - The Optics Valley Air Rail emerged as a key attraction, with a record daily passenger count of 24,400 on October 4, surpassing previous records [7] - The China Architectural Technology Museum's Mars exhibition saw a 30% increase in visitor numbers during the holiday, highlighting the popularity of tech-related experiences [7] Group 4: Hospitality Sector Performance - Hotels in Optics Valley experienced high occupancy rates, with the Jianguo Hotel reaching over 95% on October 1, and the Marriott Hotel seeing a 15% year-on-year increase in occupancy [12] - The integration of themed marketing strategies in hotels, such as tennis-themed rooms and services, catered to the influx of visitors attending the Wuhan Open [12] Group 5: Sustained Interest and Visitor Services - The "long-tail effect" of the events continued to attract visitors post-holiday, with ongoing performances and activities maintaining high attendance rates [13] - Volunteer services and enhanced public transport were implemented to manage the large crowds, ensuring a smooth experience for tourists [13] Group 6: Overall Tourism Statistics - As of October 7, Hubei Province's A-level tourist attractions received 18.62 million visitors, a 13.85% increase year-on-year, with an average hotel occupancy rate of 73.17%, up by 6.8 percentage points [14]

Core Points - The "2025 River and Mountain Enrichment - Cultural Tourism IP Wuhan City Grand Parade" was held in Wuhan, featuring 23 giant floats and over 800 performers from top domestic and international teams, celebrating the National Day [1][3][5] - The parade showcased various themes, including a golden dragon float symbolizing the beauty of China's landscapes and a replica of the red boat from Jiaxing, representing historical significance [3][5] - The event is part of a larger cultural tourism initiative aimed at promoting Hubei's cultural confidence and tourism appeal, with significant participation from local citizens [5][6] Event Overview - The parade took place on Gaoxin Avenue in Wuhan's East Lake New Technology Development Zone, a key area connecting various urban centers and housing numerous industry leaders [5] - The event was organized by the Wuhan Municipal Government and the Hubei Provincial Department of Culture and Tourism, marking it as the largest cultural tourism parade in Hubei in recent years, attracting nearly 100,000 spectators [5] Tourism Impact - The double holiday period of National Day and Mid-Autumn Festival is expected to see record-high tourism activity, with Wuhan ranking among the top ten popular departure and arrival cities [6] - Travel orders in Hubei on the first day of the holiday increased by 26% compared to the previous year, indicating a strong recovery and interest in local tourism [6]