Core Viewpoint - The rise of cultural consumption trends is exemplified by the success of Pop Mart, which reflects a shift towards emotional consumption, cultural identity, and the integration of traditional culture with modern consumerism [2][9]. Group 1: Cultural Consumption Trends - Pop Mart has transformed from a small toy retailer to a global cultural brand, highlighting the shift from functional to emotional consumption through its blind box mechanism [2][3]. - The company constructs a diverse IP matrix by collaborating with global artists, creating unique narratives that resonate with consumers, particularly the youth [2][3]. - The Z generation, making up 70% of Pop Mart's core consumer base, builds subcultural communities through collecting specific IPs, enhancing social belonging [3][4]. Group 2: Integration of Traditional Culture - Pop Mart integrates traditional cultural elements into its products, such as the collaboration with Dunhuang Academy to create the "Flying Apsaras" series, merging ancient aesthetics with modern design [3][4]. - The rise of "new national tide" culture is driven by the blending of traditional culture with modern technology, creating products that reflect cultural confidence [3][4]. Group 3: Omnichannel Consumption Experience - Pop Mart has established an omnichannel consumption model, combining online and offline strategies to broaden its audience beyond niche markets [4][5]. - The company utilizes e-commerce platforms and social media marketing to stimulate consumer interest and engagement [4][5]. Group 4: Advantages of Henan Province - Henan possesses unique cultural resources, including world-class heritage sites and a rich history, which can attract cultural consumption [5][6]. - The province is leveraging policy support and technological innovation to enhance cultural consumption, such as issuing consumption vouchers and developing smart tourism platforms [6][7]. Group 5: Youth and Digital Marketing - The cultural consumption landscape in Henan is evolving towards youth-oriented, digital, and trendy experiences, with new business models like immersive experiences and themed events [7][8]. - Social media platforms are being utilized for precise marketing, promoting cultural content and expanding the reach of Henan's cultural products [7][8]. Group 6: Brand and Industry Collaboration - Henan is optimizing cultural product supply through brand building and industry collaboration, creating a matrix of cultural brands that enhance market competitiveness [8][9]. - The integration of cultural tourism with other industries, such as dining and retail, is driving significant revenue growth [8][9]. Group 7: Cultural IP Development - The development of cultural IP is essential for modernizing traditional expressions, with a focus on creating interactive products that engage consumers [10][11]. - The establishment of community-driven value creation enhances emotional connections among consumers, fostering loyalty and engagement [11][12]. Group 8: Digital Empowerment - Digital technology is being harnessed to reconstruct cultural experiences, making historical narratives more interactive and accessible [13][14]. - The integration of digital tools in cultural production is attracting younger audiences and fostering new creative industries [13][14].