波司登表示，作为深耕民生领域的民族企业，波司登始终秉持"用产品暖人，以慈善暖心"的理念，在历 次应急救灾和公益事件中第一时间响应行动，温暖足迹遍布全国多地。此次向香港同胞伸出援手，是波 司登践行公益精神和社会责任的延续，旨在为受灾同胞提供切实帮助，助力他们尽快恢复正常生活。 （文章来源：证券时报网） 据波司登官方微信公众号今日消息，11月27日，波司登集团紧急启动援助行动，捐赠总计3000万港元， 包括1000万港元现金及价值2000万港元物资，用于支持香港大埔地区的紧急救援、受灾同胞安置及灾后 重建工作，为冬日里的受灾家庭送去一份切实的温暖。 11月26日下午，香港新界大埔宏福苑多栋住宅楼发生重大火灾，牵动全国人民的心。火灾发生后，各界 爱心迅速汇聚，支援香港同胞渡过难关。 ...

Core Insights - The "Double 11" shopping festival this year saw significant consumer engagement due to government subsidy policies, with over 100 million interest-free installment products offered by platforms and merchants [1][3] - The implementation of the personal consumption loan subsidy policy has effectively reduced consumer credit costs, leading to an 18% increase in per capita installment spending compared to September [1][3] Group 1: Government Policies - The introduction of the "Personal Consumption Loan Fiscal Subsidy Policy" in September aims to stimulate market activity and consumer spending by lowering credit costs [3] - The "National Subsidy" product section on Taobao and Tmall has attracted 65 million views since its launch on October 30, highlighting increased consumer awareness of the subsidy policy [4] Group 2: Consumer Behavior - There was a 19% increase in the number of consumers benefiting from the national subsidy during "Double 11," with nearly 2 million first-time users of interest-free installments [4] - Consumers are increasingly opting for installment payments, as evidenced by a significant rise in the use of these options during the shopping festival [7] Group 3: Merchant Response - Merchants have responded positively to the subsidy, with many reporting increased sales and higher coverage of interest-free installment options [6] - For example, Bosideng reported a 97.8% coverage of interest-free installments for products over 100 yuan, with installment payments accounting for 12.7% of total sales [6] - Brands offering full-store interest-free options saw substantial growth, with some reporting an 80% increase in installment sales and nearly 20% growth in overall sales [6] Group 4: Market Dynamics - The collaboration between government subsidies and merchant strategies has created a win-win situation, enhancing consumer purchasing power while driving sales growth for businesses [8] - The recent emphasis on boosting consumption in the "14th Five-Year Plan" underscores the importance of collaborative efforts in stimulating economic activity [8]