作者 | 路鹿 统筹 | 王浩天 视觉 | 诺言 松花江畔，冷冽的空气在这里几近凝固，气温不断突破着寒冷的阈值。一座以中国极地科考破冰船"雪 龙2"号为原型的巨型雪雕坐落于此，在冬日稀薄的阳光下更显耀眼。 "雪龙2"号制作过程 2025年12月7日，就在这处由冰雪构筑的"极地"场景前，波司登为其全新的极地极寒羽绒服举行了揭幕 仪式。这一刻，场景与产品、自然与科技形成了极具张力的对话。在这里，自然的极寒考验可以被尊重 与"封存"，而人类的探索边界和温暖福祉，亦能通过创新科技被不断"解锁"。 太阳岛发布会现场 这远非一场寻常的新品发布会。在这里，科考装备"雪龙2"号以非遗雪雕的形象出现，专业御寒服在真实 的极寒环境中直面公众，波司登向市场传递的，是一种超越产品本身的价值自信。它编织起国家极地探 索的宏大叙事、前沿的御寒科技，以及国民日常的御寒需求，将一场商业发布升格为一个品牌的温暖极 致。 一件羽绒服的Big Day 波司登极地极寒PRO款在松花江畔的亮相，不仅是一款新品的发布，更是品牌对"极致"理念的一次系统 性表达。从抵御极寒的科技突破，到精益求精的穿着体验，波司登向市场证明，专业御寒的边界依然可 以被拓宽。 ...

Core Viewpoint - The article highlights the integration of artificial intelligence (AI) in the fashion industry, particularly in the production and design processes, showcasing how companies like Bosideng are leveraging technology to enhance product functionality and efficiency [7][8][11]. Group 1: AI and Fashion Industry - AI is becoming a key topic in the fashion industry, with projections indicating that the global AI fashion market will reach $4.95 billion by 2028 [8]. - AI technologies are being utilized across various stages of fashion production, from design inspiration to virtual fitting solutions [9][10]. - Bosideng has introduced AI-generated designs, significantly reducing development time from 100 days to 27 days and cutting sample development costs by over 60% [10][11]. Group 2: Technological Innovations in Apparel - Bosideng has developed dynamic thermal technology to address the challenges of extreme cold, enhancing the functionality of their down jackets [12][13]. - The company has over 1,600 patents and has participated in the formulation of more than 60 international and national standards, demonstrating its commitment to innovation [14]. - Recent advancements include smart temperature control clothing that adjusts based on environmental conditions and user activity [14][16]. Group 3: Smart Manufacturing and Production Efficiency - Bosideng's smart manufacturing facility can produce up to 8,000 down jackets daily, utilizing an industrial internet platform for efficient order management [19]. - The production process involves over 150 steps, with a high degree of automation, achieving a 90% automation rate in key operations [18]. - The integration of digital technologies has improved production efficiency by 40% while reducing defect rates to one-third of traditional factories [19][21]. Group 4: Consumer Experience and Customization - The introduction of 3D virtual fitting technology allows consumers to try on clothes digitally, enhancing the shopping experience [20][21]. - Companies are increasingly focusing on personalized designs based on consumer data, enabling a shift towards customized apparel solutions [10][21].