21世纪经济报道记者贺泓源、实习生谭伊亭 报道 阿里影业正在弱化自己的电影概念。 一个明显的表现便是，更名。2025年5月21日，阿里大文娱集团宣布即日起更名为虎鲸文娱集团，旗下 阿里影业拟更名为大麦娱乐。 对于阿里影业更名，阿里方面回应称，随着过去几年该公司业务版图的不断扩充，"影业"已经不能涵盖 公司全部的业务场景。"我们除了电影，还有演出、商业衍生、剧集、艺人经纪等多个业务板块，更名 将更符合公司未来多元化发展的需求。"阿里影业提到。 对于未来战略，阿里影业表示，未来其将以"娱乐和AI"作为两大战略关键词，努力成为亚洲领先的、具 有科技基因的现实娱乐公司。 对于现实娱乐（Real-life Experience），阿里方面解释为，这是一种区别于数字化、碎片化、虚拟化等 数字娱乐方式的现场娱乐方式，更强调现场体验、互动体验和沉浸体验。 前述种种说法，看起来都离电影很远。 阿里影业更名背后是，电影市场低迷。今年五一档票房7.47亿元，同比下滑51.1%。其中，日均票房1.5 亿元，接近10年来最低（不含2020及2022年）。 这也影响了阿里影业的业绩。最新财年，阿里影业将电影相关分部合并为"电影科技与投资 ...

Core Viewpoint - Coconut Jumping has launched a new product, Thai Coconut Water, aiming to establish a presence in the competitive coconut water market, which is characterized by intense price competition and a lack of brand differentiation [1][4]. Company Overview - Coconut Jumping is a coconut-based beverage brand incubated by Panpan Food Group in 2023, focusing on the B2B market, particularly coffee and tea shops [1][5]. - The brand has already formed partnerships with various coffee and baking brands, indicating its growing presence in the B2B sector [5]. Product Details - The newly launched Thai Coconut Water is packaged in a 1L format and claims to provide essential electrolytes, with 500mg of electrolytes per 100ml, equivalent to the electrolytes found in five coconuts [3]. - The product emphasizes freshness, utilizing UHT sterilization and low-temperature filling to maintain its clarity and taste [3]. Market Positioning - The retail price of Coconut Jumping's Thai Coconut Water is approximately 17.67 yuan per liter, which is higher than the average market price of 1.45 yuan per 100ml for similar products [4]. - The coconut water market is experiencing rapid growth, with global retail sales projected to increase from $2.517 billion in 2019 to nearly $5 billion by 2024, reflecting a CAGR of 14.66% [6]. Industry Challenges - The coconut water industry is facing significant price competition, with many brands engaging in price wars, leading to a decline in average prices [6][7]. - There are concerns regarding product authenticity, with reports of many coconut water brands using additives and low-quality ingredients, which could undermine consumer trust [6][7]. Future Outlook - Analysts suggest that Panpan Food Group needs to enhance its brand effect, scale effect, and fan effect to succeed in the competitive coconut water market [7]. - The company has the potential to leverage its supply chain advantages and innovative capabilities to improve product offerings and market presence [5].