Core Insights - The 2025 Double Eleven shopping festival has set a record for the longest duration, lasting 37 days from October 9 to November 14, with platforms like Tmall, JD, Douyin, and Xiaohongshu reporting significant sales growth and user engagement [1][2] Group 1: Pricing Issues - Pre-sale prices have been reported to exceed current market prices, leading to consumer complaints about being misled. For example, a consumer found that a pre-sale item cost 308 yuan while the same item was available for 291 yuan in stock [4] - Consumers are facing challenges with price adjustments during the return process, where some merchants require customers to pay the price difference if they wish to exchange a product purchased at a discount [6][7] - Dynamic pricing strategies employed by e-commerce platforms have resulted in significant price fluctuations, with some consumers experiencing price increases shortly after adding items to their carts [12] Group 2: Consumer Rights and Protections - Consumers are advised to be aware of their rights regarding pre-sale deposits, as some merchants refuse to refund deposits under various circumstances, which has become a common complaint [22][23] - The importance of maintaining sufficient evidence for consumer rights protection is emphasized, as many consumers struggle to prove their claims due to a lack of documentation [26][27][30] Group 3: Promotional Tactics - The complexity of promotional rules has led consumers to engage in extensive calculations to maximize discounts, often resulting in confusion and unintended higher costs [14][18] - The phenomenon of "algorithmic price discrimination" has emerged, where different users are shown varying prices for the same product based on their browsing history and purchasing behavior [12][13] Group 4: After-Sales Service - Issues with after-sales service for promotional gifts have been highlighted, where consumers face difficulties in obtaining support for damaged gifts, as merchants often require the return of the main product [9][11] - The lack of proper after-sales service for promotional items is a growing concern, with consumers encouraged to assert their rights regarding the quality of gifts received [10][11] Group 5: Market Trends - The rise of private domain e-commerce has introduced new challenges, particularly for older consumers who may be more susceptible to misleading marketing tactics in live-stream shopping environments [19][21]

Core Viewpoint - The annual "Double 11" shopping festival is approaching, prompting consumer protection organizations to issue reminders and guidelines to help consumers navigate potential pitfalls and understand their rights during this shopping event [1] Group 1: Consumer Complaints and Issues - Common complaints during "Double 11" include non-refundable deposits, with many consumers facing difficulties in returning products after prepaying deposits [2][3] - Issues such as "disappearing discounts" are also prevalent, where consumers are required to pay the price difference when exchanging products, despite the original promotional pricing [3][4] - Other significant complaints involve product quality, false advertising, and delayed shipping, highlighting the need for consumer vigilance [4] Group 2: Consumer Protection Tips - Consumers are advised to take screenshots of product details and refund policies before making purchases to ensure they can claim refunds if necessary [5] - It is recommended that consumers confirm with sellers that original discounts will be honored during exchanges to avoid unexpected price increases [5] - Consumers should retain all transaction records and be cautious of third-party links and misleading promotional language during live shopping events [5]