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家电行业周报:4月清洁电器增长强劲,中美同步大幅降低双边关税
HUAXI Securities· 2025-05-18 15:35
Investment Rating - Industry rating: Recommended [5] Core Insights - The clean appliance market showed strong growth in April 2025, with both volume and price increasing. Online sales of robotic vacuum cleaners reached 1 billion yuan, up 81% year-on-year, with sales volume of 300,000 units, up 74%. The average online price was 3,340 yuan per unit, up 3.5% year-on-year. For floor washing machines, online sales reached 690 million yuan, up 82% year-on-year, with sales volume of 340,000 units, also up 82%. The average online price was 2,043 yuan per unit, up 0.1% year-on-year [11][14] - The U.S. and China announced a significant reduction in bilateral tariffs, which is expected to alleviate cost pressures for Chinese companies exporting to the U.S. The 90-day tariff suspension may lead to increased exports in the second quarter, potentially exceeding expectations. Some export chain companies may see a rebound in stock prices due to favorable policies [20][19] Summary by Sections Weekly Topic - April's clean appliance market continued to thrive, with both volume and price rising [11] - The U.S. and China jointly announced a significant reduction in bilateral tariffs [19] Company Highlights - Stone Technology announced singer Cyndi Wang as the spokesperson for its washing machine products [21] - Bull Group released a stock incentive plan for 2025, proposing to grant 3.0969 million restricted stocks, accounting for 0.24% of the company's total share capital [22] Data Tracking - Raw material prices showed slight increases, with LME copper up 0.5% and aluminum up 3.02% as of May 16, 2025 [23] - Shipping rates varied, with the CCFI composite index down 0.14% [29] - Real estate data indicated a decline in sales area, completion area, and new construction area for the first quarter of 2025 [32]
周专题:4月清洁电器增长强劲,中美同步大幅降低双边关税
HUAXI Securities· 2025-05-18 14:31
证券研究报告|行业研究周报 [Table_Date] 2025 年 05 月 18 日 [Table_Title] 周专题: 4 月清洁电器增长强劲,中美同步大幅降低双边 关税 [Table_Title2] 家电行业周报 [Table_Summary] ► 周专题: 4 月清洁电器景气延续,量价齐升。根据奥维云网数据, 2025 年 4 月扫地机线上销额 10 亿元,同比+81%,线上销量 30 万台,同比+74%,线上均价 3340 元/台,同比+3.5%; 2025 年 4 月洗地机线上销额 6.9 亿元,同比+82%,线上销量 34 万台,同比+82%,线上均价 2043 元/台,同比+0.1%。 分品牌来看,科沃斯、石头表现亮眼,份额稳居前列。根据 奥维云网数据,2025 年 4 月,科沃斯、石头扫地机线上销额 分别同比+98%、+72%,市占率分别为 25%、26%;添可、石头 洗地机线上销额分别同比+39%、+1065%,市占率分别为 31%、19%。 北京时间 5 月 12 日,《中美日内瓦经贸会谈联合声明》 (下称《联合声明》)公布。根据《联合声明》,中美双方 承诺将于 2025 年 5 月 ...