Core Viewpoint - The article discusses the rise of grassroots sports events in China, particularly focusing on the Jiangsu "Su Super" football league and the Zhejiang "Zhe BA" basketball league, highlighting their impact on local economies and community engagement [4][16][26]. Group 1: Su Super League - The Su Super League, initiated on May 10, has transformed from a local event to a nationwide topic, driven by government support and community engagement [9][16]. - The league's popularity surged after the first match, leading to increased attendance and sponsorship, with the number of sponsors rising from 6 to 29 [14][16]. - The league is projected to generate over 300 million yuan in economic benefits, with each participating city expected to earn an additional 20 million yuan [14][16]. Group 2: Economic Impact - The Su Super League has significantly boosted local consumption, with taxi demand increasing by 319% on the opening day and hotel bookings rising by 8% since the league's inception [15][16]. - The event has also enhanced local cultural visibility, showcasing regional crafts and history during matches [15][16]. Group 3: Zhe BA League - The Zhe BA league, launched on July 6, aims to capitalize on the recent basketball enthusiasm following Zhejiang Guangsha's CBA championship victory, covering all 11 cities in Zhejiang [18][19]. - Unlike Su Super, Zhe BA emphasizes amateur participation, allowing only non-professional players, which enhances its grassroots appeal [21][22]. - The league has already seen high demand for tickets, with the opening match tickets selling out quickly, indicating strong local interest [23][24]. Group 4: Broader Implications - Grassroots sports events like Su Super and Zhe BA are becoming vital tools for local governments to stimulate economic growth and enhance city influence [26][30]. - The success of these events reflects a growing trend in China's sports industry, which is projected to reach a total scale of 3.67 trillion yuan in 2023, with expectations to exceed 4 trillion yuan by 2025 [27][28]. - The article emphasizes that these events not only drive economic benefits but also foster community spirit and cultural exchange, showcasing the multifaceted value of sports beyond mere competition [30][32].