Core Viewpoint - China Merchants Shekou is undergoing significant organizational changes, including a shift to a flatter structure and the recruitment of high-profile talent to enhance its marketing management team [1][4]. Group 1: Organizational Changes - China Merchants Shekou has initiated a "flattening" reform of its organizational structure, aiming for more agile management [1][4]. - The company has recently hired Qiu Haiyuan, former marketing general manager of Midea Real Estate, to strengthen its marketing team [1][3]. - The restructuring includes a transition to a two-tier management system, directly overseeing city companies from the headquarters [4][5]. Group 2: Talent Acquisition - Qiu Haiyuan's extensive experience in marketing and management positions him as a valuable asset for the company, facilitating communication between headquarters and city operations [5][6]. - The company has made strategic personnel adjustments, such as the reassignment of Li Xiaonan and Zhang Zhe, to optimize marketing efforts in key regions [6][7]. Group 3: Market Position and Strategy - China Merchants Shekou has focused its investments on core cities, with 90% of its 2024 investments concentrated in major cities like Shanghai and Shenzhen [6][8]. - The company aims to reclaim its title as "Shanghai King," having previously led the Shanghai market in sales with 647.85 billion in 2022 and 614.6 billion in 2023 [7][9]. - However, in 2024, the company experienced a decline in sales in Shanghai, dropping to 348.47 billion, a 46% decrease from the previous year, losing its top position to competitors [9][10]. Group 4: Recent Sales Performance - Despite the challenges, China Merchants Shekou has seen successful sales events recently, indicating a potential rebound in the Shanghai market [11][12]. - The company still holds significant inventory in Shanghai, with expectations for strong performance in the latter half of the year [12].