来源：环球网 10月10日，"永领潮前 为人立新"招商蛇口北京全域服务战略发布盛典落下帷幕，这场承载着品牌二十 余载京城深耕积淀的盛会，不仅以"会所大师"的清晰定位，宣告招商蛇口完成从"空间建造者"到"生活 营造者"的深度蜕变，更以颠覆性的价值主张与落地实力，在京城楼市掀起一场关于人居标准的革命。 它不仅使会所赋能成为全行业跟风的标配，更凭借难以复制的核心壁垒，重新定义了高端人居的价值天 花板。 会所价值重构 从跟风标配到内核壁垒 这场战略盛典的价值，在于改写了北京楼市对会所的认知逻辑。如今，从刚需改善到顶豪产品，会所加 持已成招商蛇口项目入市的必选项，而这股会所热潮，在盛典揭示的深层逻辑中划出清晰分野：多数同 行只复制了空间存在的表面形式，却始终未能触及招商蛇口会所服务的核心精髓。 实际上，早在行业仍将会所视为附加配套时，招商蛇口已通过实践路径，展现其对会所价值的本质重 构："无会所，不高端"的理念坚守，"每座会所皆有创新"的实践突破，以及"未入住先运营"的模式革 新，二十余载间，从朝阳招商・公园1872的初代会所探索，到亦庄高知社群专属沙龙场域，再到通州改 善项目的全龄互动空间，"一项目一会所，一会所一特 ...

华声在线全媒体记者 刘乐 "金九银十"叠加国庆长假，长沙楼市迎来一波看房热潮。据贝壳长沙站统计，自9月20日至10月6日，该 平台新房成交量已突破1100套。市府滨江、麓谷、高铁新城等热门板块人气攀升，品质楼盘表现突出， 改善型需求持续释放，市场呈现温和回暖态势。 国庆期间，记者走访长沙多个在售楼盘发现，现场看房客流络绎不绝。10月1日下午，招商序售楼处迎 来当天客流高峰。置业顾问透露，国庆首日整体客流量与平时周末基本持平，假期中后期看房人数明显 增多。截至10月6日下午3时，该楼盘已接待来访客户965组，并实现56套成交。 （国庆首日，市民在招商序样板间看房。 刘乐 摄） 作为红星城市更新重点项目，中建翡翠天序同样人气不减。国庆期间单日最高接待客户超130组，实际 到访人数破500人，单日最高成交10套。项目自去年"双十一"开盘以来，销售额已经突破15亿元，去化 率近60%，在今年楼市中表现稳健。 "此次加推西地块15号栋185平方米的毛坯大平层，共48套，位置和视野俱佳，"项目负责人表示，东地 块主打110-143平方米精装户型，面向刚需和刚改客户；西地块则聚焦185-230平方米毛坯大平层，定位 改善客 ...

Core Viewpoint - The article highlights the launch of the "Anju Furong · Chang Purchase Good House" initiative in Hunan Province, aimed at promoting a stable and healthy real estate market during the traditional sales peak season of September and October, with a focus on quality housing and customer benefits [1][2]. Group 1: Event Overview - The "Anju Furong · Chang Purchase Good House" initiative is guided by the Hunan Provincial Housing and Urban-Rural Development Department, Business Department, and Industry and Information Technology Department [1]. - The initiative aims to provide quality housing options, thoughtful services, and genuine discounts to the public [1]. Group 2: Project Launch and Features - The "2025 High-Quality Residential Demonstration Case Collection" was officially launched on September 18, 2023, to select and promote quality housing projects [2]. - The first stop of the Hunan Good House Tour was at the Changsha project "Zhaoshang Xu," which is positioned as a flagship product of the "Qixu Series" by China Merchants Shekou [3][5]. Group 3: Project Details - The "Zhaoshang Xu" project features 218 units across buildings 1, 6, 8, and 9, with a high initial sales rate of 95.4% [3]. - The project is located in the Yuhua District, benefiting from urban renewal and proximity to major commercial areas and educational institutions [6][7]. Group 4: Design and Amenities - The project includes a total construction area of approximately 164,000 square meters, with a plot ratio of 2.6, featuring 13 residential buildings [7]. - It offers a variety of amenities, including a 7,000 square meter central sunken clubhouse and a 2,400 square meter hotel-style clubhouse with diverse facilities [15][18]. Group 5: Market Strategy and Insights - The marketing strategy focuses on a "three-party linkage" operational model involving property management, community engagement, and professional operation teams to enhance service quality and operational sustainability [40]. - The project targets young homebuyers and local residents, utilizing big data for precise market positioning and customer preference analysis [39][41]. Group 6: Industry Impact and Future Outlook - The success of the "Zhaoshang Xu" project is seen as a reflection of the market's demand for high-quality products, indicating a shift towards improved living standards in the real estate sector [44][47]. - The commitment to product quality and local market understanding by China Merchants Shekou is expected to set a benchmark for future developments in the industry [48].

Group 1 - The traditional sales peak season "Golden September and Silver October" has arrived, with developers actively preparing for new project launches and sales events [1][4] - In Shanghai, the first batch of pre-sale permits in September has a total supply area of 139,000 square meters and a total value of approximately 8.31 billion yuan, covering multiple hot areas [1][6] - In Beijing, the new housing policy has led to a noticeable increase in sales, particularly among clients who were previously hesitant, with some projects seeing sales volumes double [2][4] Group 2 - In Chengdu, over 1,500 new homes are expected to enter the market in September, with several notable projects being launched [7][8] - The luxury market in Shanghai remains strong, with the highest recorded new home price reaching 326,800 yuan per square meter [4][6] - In Shenzhen, the relaxation of purchase restrictions has significantly increased both the number of property viewings and sales, with a reported 30% increase in viewings and a 60% increase in sales volume following the new policy [9][10]

Core Insights - The traditional sales peak season "Golden September and Silver October" has arrived, with developers actively preparing for increased sales opportunities [2][5][12] - New housing policies have positively impacted market sentiment, leading to increased buyer interest and sales in various cities [4][6][12] Group 1: Market Activity - In Shanghai, the first batch of pre-sale permits in September totaled 139,000 square meters with a total value of approximately 8.31 billion yuan, covering multiple hot districts [2][9] - In Beijing, new housing policy implementation has resulted in a three-week consecutive increase in new home registrations, indicating a positive market response [4][5] - In Shenzhen, the first weekend after the new policy saw a 48% increase in property visits and a 60% increase in sales volume [12] Group 2: Developer Strategies - Developers are leveraging the "Golden September and Silver October" period to launch promotional campaigns, such as Vanke's "2025 Golden Autumn Quality Housing Festival" [11] - In Shanghai, the housing authority's direct promotion of new projects has led to increased buyer engagement, particularly in areas outside the city center [6][9] - In Beijing, developers are focusing on projects located in the outer ring, where the new policies have opened up opportunities for previously hesitant buyers [5][12] Group 3: Regional Highlights - Chengdu is expecting over 1,500 new homes to enter the market in September, with several notable projects set to launch [10][11] - In Shenzhen, the easing of purchase restrictions has allowed previously excluded buyers to enter the market, significantly boosting both viewings and sales [12] - The luxury market in Shanghai remains robust, with the Jinling Huating project setting a new record for new home prices at 326,800 yuan per square meter [7][9]

Group 1 - The traditional sales peak season "Golden September and Silver October" has arrived, with developers gearing up for increased activity in the real estate market [3][12] - In Shanghai, the first batch of pre-sale permits in September covers a total supply area of 139,000 square meters, with a total value of approximately 8.31 billion yuan, indicating strong market interest [3][10] - In Beijing, the new housing policy has led to a noticeable increase in the number of visits to properties, with some new projects experiencing a doubling in transaction volumes [5][6] Group 2 - In Chengdu, over 1,500 new homes are expected to enter the market in September, with several notable projects set to launch [4][12] - In Shenzhen, the recent policy changes have significantly boosted both the number of property viewings and transactions, with a reported increase of 30% in viewings and 60% in sales volume [13] - The luxury market in Shanghai remains robust, with the highest recorded new home price reaching 326,800 yuan per square meter, reflecting strong demand in high-end segments [8][10]

Core Viewpoint - The recent policy changes in Beijing's real estate market have led to a significant increase in sales activity, particularly in the outer districts, as developers prepare to capitalize on the "Golden September and Silver October" sales season [3][4][13]. Group 1: Market Response to Policy Changes - The new policy allows eligible families to purchase an unlimited number of properties outside the Fifth Ring Road, which has encouraged previously hesitant buyers to make purchases [3][4]. - Following the policy announcement on August 8, there has been a noticeable uptick in property visits and transactions, with new home registrations in Beijing showing a three-week consecutive increase [3][4]. - In August, new residential sales in Beijing reached 2,824 units, a month-on-month increase of 2.3%, while second-hand residential sales totaled 13,119 units, up 4.1% [4]. Group 2: Developer Strategies - Developers are actively launching new projects and marketing campaigns to take advantage of the favorable policy environment, with several companies holding promotional events and opening model homes [2][7]. - Companies like China State Construction and others have reported significant increases in sales volume, with some projects experiencing a doubling of transactions shortly after the policy was implemented [6][9]. - Adjustments to project plans and configurations are also being made to enhance appeal, such as increasing the number of residential units and optimizing layouts [8]. Group 3: Buyer Behavior and Preferences - There is a shift in buyer behavior, with many customers becoming more selective and focused on quality, particularly in terms of amenities like gardens and clubhouses [10][11]. - The demand for properties with high-quality features is evident, as developers are investing in upscale amenities to attract discerning buyers [11][12]. - The market is seeing a mix of buyers, including those looking for specific property types and those returning to the market after previous unsuccessful attempts [9][10].

Core Viewpoint - The launch of the "Zhaoshang Sequence" project by China Merchants Shekou in Beijing's Yizhuang area demonstrates strong demand for high-quality residential products, achieving sales of 120 million yuan within just two days [1] Group 1: Product Launch and Market Response - The "Zhaoshang Sequence" project features premium units of 91 and 108 square meters, attracting significant buyer interest and reaffirming the notion that quality products always find demand [1] - The project is positioned as the first "good house" in Yizhuang, embodying a new living concept and responding to high-end clientele's expectations for a better lifestyle [2][3] Group 2: Design and Aesthetic Features - The project integrates natural elements and modern aesthetics, designed by renowned landscape architect Zhang Yi, emphasizing simplicity and the fusion of traditional culture with nature [4] - Key design features include a 30-meter mirror corridor and a 70-meter rain corridor, enhancing the aesthetic experience and creating a therapeutic environment [5][6] Group 3: Community and Lifestyle Offerings - The project includes a "vertical dual clubhouse," which innovatively connects various living spaces and promotes a community-oriented lifestyle [8] - Amenities such as a constant temperature swimming pool, high-end gym, and themed children's play areas elevate the living experience, making it a holistic community space [9]

Group 1: Sales Performance of Real Estate Companies - The top 10 real estate companies in China achieved a total sales amount of 705.3 billion yuan from January to August 2025, representing an 8% year-on-year increase [8] - The sales amounts for the top 100 real estate companies reached 28.2 billion yuan, with a significant decline in the threshold values for the top 30 and 50 companies, which decreased by 10% and 18% respectively [8] Group 2: Policy Changes and Market Impact - Beijing and Shanghai have optimized their housing purchase restrictions in non-core areas, but these changes have not significantly impacted the real estate market [10][11] - The adjustments in purchase policies allowed for increased buying capacity for eligible families in non-core areas, yet the immediate sales results did not show a notable increase [14][15] Group 3: Land Supply and Market Dynamics - The focus of real estate policy has shifted from "incremental expansion" to "stock quality improvement," with a trend towards re-supplying previously unsold or stored land through regulatory adjustments [16] - In August, significant land transactions occurred in Shenzhen and Ningbo, with a notable land deal in Shenzhen reaching a total price of 8.64 billion yuan, setting a record for the year [17][18]

Core Insights - The launch of "Zhaoshang Xu" in Changsha saw 218 units released, with 208 units sold on the first day, achieving a sales rate of over 95%, indicating strong market demand for high-quality products [1][27] - The "Xisu" product line by China Merchants Shekou focuses on high-quality living spaces in core Chinese cities, emphasizing customized development and service based on deep understanding of consumer needs [3][27] - "Zhaoshang Xu" is strategically located in the heart of Yuhua District, benefiting from a well-connected transportation network and proximity to various amenities, enhancing its appeal [4][5] Product Features - "Zhaoshang Xu" features a low-density design with a plot ratio of approximately 2.6, ensuring unique residential value and privacy through spacious layouts [7] - The project includes innovative architectural elements such as a 120-meter urban display facade and a central courtyard inspired by traditional Chinese aesthetics, enhancing the living experience [8][11] - The community offers a vertical club system with extensive amenities, including multiple swimming pools, a gym, and a library, catering to diverse lifestyle needs [16] Market Positioning - The successful sales of "Zhaoshang Xu" reflect a strong resonance with high-end consumers seeking quality assets, positioning the project as a benchmark in the industry [27] - The introduction of the new 3.0 housing model focuses on maximizing usable space and catering to multi-generational living needs, with units ranging from 117 to 170 square meters [19][27]