Core Insights - The introduction of Hisense's magnetic light curtain door panel marks a significant innovation in the home appliance industry, addressing the long-standing user pain point of aesthetic yet non-adhesive glass door panels [1][3] - This breakthrough technology redefines the design standards for high-end refrigerators by integrating aesthetics, functionality, and emotional connection [1][3] Product Innovation - Hisense's magnetic light curtain door panel was developed after six years of research, utilizing a unique magnetic composite technology that allows for strong magnetic adhesion without compromising the panel's aesthetics, flatness, or insulation performance [3][4] - The door panel supports various magnetic attachments, enabling users to display family photos, travel souvenirs, and reminders, thus transforming the refrigerator into a center for family memories and rituals [3][4] Aesthetic and Functional Attributes - The magnetic light curtain door panel features SMI magnetic composite technology, offering a visually appealing and tactilely warm experience with multiple texture options [3][4] - It possesses practical attributes such as antibacterial properties, high hardness, fingerprint resistance, and ease of cleaning, achieving a perfect balance between visual aesthetics and tactile smoothness [3][4] Market Recognition and Performance - Hisense's commitment to user-centered design and continuous technological innovation is exemplified by the magnetic light curtain door panel and its advancements in core preservation technologies [4] - The company's third-quarter report indicates strong performance in refrigerator sales, reflecting enhanced product strength, brand power, and global operational capabilities [4]

Group 1 - Hisense Refrigerator has been officially designated as the global official refrigerator for the 2026 FIFA World Cup, continuing its strategy of marketing through top-tier global sports events [1][4] - This partnership builds on Hisense's previous sponsorships, including the UEFA Euro 2016, the 2018 FIFA World Cup in Russia, and the 2022 FIFA World Cup in Qatar, making it the first Chinese home appliance brand to sponsor two consecutive World Cups [4] - The collaboration is expected to enhance Hisense's brand recognition and reputation in the global market, laying a solid foundation for its overseas market expansion [4] Group 2 - Hisense Refrigerator features a breakthrough vacuum magnetic field preservation technology that combines vacuum preservation with magnetic field control, significantly inhibiting food oxidation [4] - The core principle of this technology is based on the magneto-biological effect, which promotes the orderly arrangement of water molecules in food, effectively reducing enzyme activity and delaying spoilage [4] - Laboratory tests indicate that this technology can achieve an exceptional preservation effect, maintaining "first-class freshness" for up to 7 days, greatly improving the storage quality of meat, seafood, and various vegetables [4]