Core Insights - The home appliance industry has witnessed a significant innovation with Hisense refrigerator launching the world's first magnetic light curtain door panel, which has been recognized in the 2025 International CMF Design Awards [1][5] - This breakthrough technology addresses the long-standing user pain point of glass door refrigerators being aesthetically pleasing yet unable to hold magnets, redefining the design standards for high-end refrigerators [1][5] Group 1: Technological Innovation - Hisense's magnetic light curtain door panel integrates a unique magnetic medium composite technology within the glass, allowing for strong magnetic adhesion without compromising aesthetics, flatness, or insulation performance [5][6] - The door panel enables users to attach family photos, travel mementos, and reminders, transforming the refrigerator into a center for family memories and emotional connections [5][6] Group 2: Aesthetic and Functional Attributes - The magnetic light curtain door panel features the industry's first SMI magnetic composite technology, offering various texture options that enhance visual appeal and home compatibility while providing practical attributes like antibacterial properties, high hardness, fingerprint resistance, and ease of cleaning [6] - This innovation represents Hisense's commitment to user-centered design and continuous technological advancement, balancing external user experience with internal preservation technology [6] Group 3: Market Performance - Hisense's third-quarter report indicates strong performance in refrigerator sales, ranking first in sales across 11 global markets, showcasing the company's product strength, brand power, and global operational capabilities [7] - The successful integration of user-centric innovations, from the magnetic light curtain to vacuum preservation technology, has garnered positive feedback from global consumers, affirming Hisense's competitive edge in the high-end market [7]

Core Insights - The launch of the new rail service carrying Hisense refrigerators marks a significant step in enhancing international logistics for the Yangzhou region, facilitating exports to Eurasian countries and contributing to a high-level open economy [1][2] Group 1: Logistics Development - The Jiangdu Railway Dedicated Line (Logistics Base) is a key project with a total investment of 682 million yuan, covering an area of 553 acres, and is part of Jiangsu Province's "14th Five-Year Plan" for railway development [1] - The logistics base aims to become the largest, fastest, and most capable modern railway logistics main channel in the Suzhong region, with a target of handling over 1 million tons of cargo by 2027 and over 2 million tons by the end of the "15th Five-Year Plan" [2] Group 2: Strategic Initiatives - The launch of the rail service is seen as a new practice in expanding the development of China-Europe (Asia) freight trains, optimizing channel layouts, and enhancing service efficiency [2] - Jiangdu district officials emphasize the importance of aligning with national strategies, improving the logistics environment, and strengthening service platforms to promote multi-modal transport [2] Group 3: Economic Impact - The new rail service is described as a "golden train" filled with development opportunities, aiming to enhance trade routes between Yangzhou and regions such as ASEAN, Central Asia, and Europe [2] - The initiative is expected to drive the transformation and upgrading of the regional economy, promoting the clustering of manufacturing, logistics, and trade industries [2]

本报讯(记者汪滢)10月24日上午10时，一列满载本地制造海信冰箱的中欧(亚)接续班列从江都铁路物流 基地缓缓驶出，途经苏州，向着俄罗斯莫斯科别雷拉斯特一路飞驰。 总投资6.82亿元、占地553亩的江都铁路专用线(物流基地)自2024年10月30日开通运营以来，锚定苏中地 区规模最大、效率最快、能力最强的现代化铁路物流主通道目标，开通上海、宁波等多条长三角主要港 口海铁联运班列，今年以来累计实现到发19382标箱，商品车到发4749台。江都铁路专用线(物流基地) 负责人刘冬宁表示，未来将不断拓展国际物流服务网络，逐步增加中亚、欧洲方向线路，持续探索"班 列+贸易"融合发展，增加扬州与东盟、中亚、欧洲等区域的贸易通道，为扬州及周边地区提供快速、 稳定、高效的出口通道。 江都区委书记朱莉莉表示，以此次中欧接续班列开通为契机，江都将深化海铁联运、商品车、中欧班 列、内贸物流、运贸融合"五个中心"建设，统筹推动"公铁水空"多式联运枢纽提质增效，全力推动江都 铁路专用线(物流基地)货物到发2027年突破100万吨、"十五五"末突破200万吨。 此次扬州至苏州接续的中欧班列首发，为扬州及周边地区出口欧(亚)国家打开国际物 ...

Core Points - The opening of the Yangzhou China-Europe Block Train marks a significant development in enhancing the international logistics network and transportation channels for the region, contributing to a higher level of open economy in Yangzhou [1][3][4] Group 1: Infrastructure and Investment - The Jiangdu Railway Dedicated Line (Logistics Base) has a total investment of 682 million yuan and covers an area of 553 acres, being a key project in Jiangsu Province's "14th Five-Year" railway development plan [3] - The dedicated line aims to become the largest, most efficient, and capable modern railway logistics main channel in the Suzhong region, with five sea-rail intermodal routes already opened [3][4] Group 2: Operational Achievements - Since its operation, the logistics base has achieved a total of 19,382 TEU in container arrivals and departures, and 4,749 vehicles in commodity car arrivals and departures this year [3] - The first train, loaded with Hisense refrigerators, departed for Russia, symbolizing the opening of a "fast track" for exports to European and Asian countries [3][4] Group 3: Future Development Plans - The Jiangdu District government plans to deepen the integration of sea-rail intermodal transport, commodity vehicles, China-Europe block trains, domestic logistics, and trade integration [4] - There are intentions to expand the international logistics service network, increasing routes towards Central Asia and Europe, and exploring the integration of "block trains + trade" for enhanced regional trade [4][5]

Core Points - The launch of the "Yangzhou-made" Hisense refrigerator train marks a significant step in enhancing international logistics for Yangzhou and surrounding areas, facilitating exports to European and Asian countries [1] - The Jiangdu Railway Logistics Base, with an investment of 682 million yuan and covering 553 acres, is a key component of Jiangsu Province's railway development plan, aiming to establish a modern logistics system supported by rail transport [1][2] - The Jiangdu district aims to increase cargo throughput to over 1 million tons by 2027 and 2 million tons by the end of the 14th Five-Year Plan, contributing to the province's dual open hub construction [2] Group 1 - The first train of the Jiangdu Railway Logistics Base departed, symbolizing the opening of a fast international logistics channel for exports [1] - The logistics base is included in Jiangsu's key railway development projects and aims to become the largest and most efficient modern railway logistics corridor in the Suzhong region [1][2] - The train service is part of a broader strategy to optimize transportation channels and expand service routes in alignment with national strategies [2] Group 2 - The Jiangdu district plans to enhance the integration of various transport modes, including rail, sea, and air, to improve logistics efficiency [2] - The local government is committed to deepening the development of logistics centers and expanding trade routes to Central Asia, Europe, and ASEAN [2] - The opening of the train service is seen as a catalyst for regional economic transformation and the development of manufacturing, logistics, and trade [2]

Group 1 - The core idea of the article emphasizes the importance of charitable contributions to rural education, highlighting Hisense's commitment to social responsibility through its "Technology for Good" initiative [1][3] - Hisense donated essential teaching equipment and living materials, including computers, air conditioners, and dining tables, to two remote schools in Linyi, Shandong Province [1][3] - The project, initiated in 2017, has been ongoing for nearly ten years, addressing the practical difficulties faced by schools in remote areas and providing substantial educational support for children [3] Group 2 - The principal of Dongzhangshao Central Primary School expressed that the donated materials will significantly improve the school's teaching conditions and optimize the dining environment for students [3] - Hisense aims to plant the seeds of its "Technology for Good" philosophy in schools, fostering a culture of kindness and support within the educational community [3]

Core Viewpoint - The article highlights the philanthropic efforts of Hisense Refrigerator and the Rain Chen Scholarship program, which aims to support rural education by donating essential educational materials to underprivileged schools in Linyi, Shandong Province, China [1][3]. Group 1: Donations and Impact - Hisense donated computers, air conditioners, and dining tables and chairs to two remote schools, significantly improving the educational environment and addressing urgent needs [1][3]. - The donations are expected to enhance teaching conditions and optimize the dining environment for students, particularly in schools facing infrastructure challenges [3][5]. Group 2: Educational Challenges - The article describes the severe lack of basic facilities in the schools, such as outdated dining furniture and inadequate classroom space, which have been exacerbated by an increase in student enrollment [3]. - In addition to physical infrastructure issues, the schools also struggle with outdated teaching equipment, affecting classroom efficiency and teaching quality [5]. Group 3: Program Achievements - Since its inception in 2017, the Hisense Refrigerator and Rain Chen Scholarship program has donated nearly 10,000 items and conducted close to 100 online and offline classes, benefiting approximately 250,000 individuals across more than ten provinces [5]. - The program aims to provide practical educational support to remote schools, helping students achieve their life dreams through continuous assistance [5].

两年后的俄罗斯，海信冰箱迎来了与世界杯的第一次亲密接触，被全世界球迷所熟知。此后无论欧洲杯还是世界杯，乃至今年国际足联改版后的世俱杯，连 续六届足球大赛，海信冰箱从未缺席，成为与世界知名体育赛事关联时间最长、参与程度最深的中国冰箱品牌之一。 明年的美加墨世界杯，将是海信冰箱与国际足球赛事结缘的第11个年头，这也是海信一直倡导的长期主义，通过足球赛事借船出海，来与全球消费者进行沟 通，从而拉近彼此的距离。 近日，海信冰箱官宣成为2026世界杯全球官方指定冰箱，这将是海信冰箱在赞助了三届欧洲杯、两届世界杯和一届世俱杯后，第七次亮相国际顶级足球赛事 的舞台。 如果用足球界的术语，海信冰箱过去已经实现了欧洲杯的帽子戏法，如今将要在世界杯赛场上"戴帽"——在足球大赛这个领域，从当年的探险家，到如今的 老牌玩家，已经屡有精彩表现的海信冰箱，在美加墨世界杯上，将会上演一脚怎样的世界波？ 海信冰箱与足球大赛的结缘，始于2016年的欧洲杯，当时国内还没有企业与欧洲杯这样的顶级足球赛事合作，志在走向国际市场的海信成为敲门人，被称为 中国体育营销的探险家，海信冰箱在赛场边亮相，由此走向世界大赛的舞台。 众所周知，新鲜，是人们对美食 ...

Group 1 - Hisense officially announced its sponsorship as a global partner for the 2026 FIFA World Cup, marking its third consecutive sponsorship after the 2018 and 2022 World Cups [1] - Midea Group has signed long-term cooperation agreements with FC Barcelona, with its logo to appear on the team's jerseys starting from the 2026/2027 season, reflecting a trend of increasing sponsorship in top international sports events [1] - The trend of major home appliance companies like TCL, Midea, and Hisense increasing their sponsorship in international sports events highlights the industry's need for brand premiumization and internationalization [1][2] Group 2 - Midea Group reported overseas revenue of 107.2 billion yuan in the first half of 2025, a year-on-year increase of 17.7%, with OBM revenue accounting for over 45% of its smart home business overseas [1] - Hisense's sponsorship of the 2025 FIFA Club World Cup aims to enhance its brand presence in five major overseas regions, contributing to a 70% overall revenue growth and a 156% increase in brand value since 2018 [2] - TCL has been involved in top-tier sports and entertainment IP for over 30 years, recently becoming a global partner of the Olympics, focusing on providing comprehensive support in smart terminal and display technology [3]

Group 1 - Hisense Refrigerator has been officially designated as the global official refrigerator for the 2026 FIFA World Cup, continuing its strategy of marketing through top-tier global sports events [1][4] - This partnership builds on Hisense's previous sponsorships, including the UEFA Euro 2016, the 2018 FIFA World Cup in Russia, and the 2022 FIFA World Cup in Qatar, making it the first Chinese home appliance brand to sponsor two consecutive World Cups [4] - The collaboration is expected to enhance Hisense's brand recognition and reputation in the global market, laying a solid foundation for its overseas market expansion [4] Group 2 - Hisense Refrigerator features a breakthrough vacuum magnetic field preservation technology that combines vacuum preservation with magnetic field control, significantly inhibiting food oxidation [4] - The core principle of this technology is based on the magneto-biological effect, which promotes the orderly arrangement of water molecules in food, effectively reducing enzyme activity and delaying spoilage [4] - Laboratory tests indicate that this technology can achieve an exceptional preservation effect, maintaining "first-class freshness" for up to 7 days, greatly improving the storage quality of meat, seafood, and various vegetables [4]