Core Viewpoint - The 2026 CES showcased intense competition in the black appliance sector, particularly with the introduction of RGB-Mini LED televisions, where Hisense maintained a leading position through innovation and strategic marketing [3][4][6]. Group 1: Product Innovation - Hisense launched the world's first RGB-Mini LED television at CES 2025, significantly improving color gamut and precision while maintaining cost efficiency [4][6]. - The new generation of Hisense RGB-Mini LED products features advanced backlighting and AI image quality chips, enhancing color range and reducing energy consumption [3][8]. - Hisense's RGB-Mini LED technology utilizes a four-color chip structure, achieving a color coverage leap from 100% BT.2020 to 110% BT.2020, with over 40,000 control zones, doubling the industry standard [9]. Group 2: Market Position and Strategy - Hisense's early entry into the RGB market has allowed it to establish a strong brand presence, with a significant market share in large-screen televisions, particularly during major sporting events [10][12]. - The company is leveraging its sponsorship of the 2026 FIFA World Cup to enhance its brand visibility and market penetration in North America and Europe [10][13]. - Hisense's strategic focus on high-end RGB products aligns with the growing demand for premium black appliances in mature markets, potentially accelerating its overseas expansion [13]. Group 3: AI and Smart Ecosystem - Hisense is integrating AI technology across its product range, enhancing user experience through features like AI motion mode and AI gaming mode, which optimize settings automatically [14][16]. - The company is developing a comprehensive AI ecosystem that connects various home appliances, improving energy efficiency and user interaction [16][17]. - Hisense's introduction of AI-powered home robots aims to address specific needs in smart home environments, enhancing the overall user experience and brand loyalty [16][17].

Core Viewpoint - The article highlights the competitive landscape of the black appliance industry, particularly focusing on the advancements in RGB-Mini LED technology, with Hisense leading the charge in innovation and market share expansion [3][4][6]. Group 1: Industry Competition and Innovation - The 2026 CES showcased intense competition among black appliance brands, with Hisense, Samsung, Sony, and LG all presenting their RGB-Mini LED television products [3]. - Hisense has established a strong market presence by being the first to commercialize RGB-Mini LED technology, launching various screen sizes including 75, 85, 100, and 116 inches [3]. - The global RGB shipment is projected to surge to 500,000 units in 2026, marking a 25-fold increase, indicating a significant market expansion for RGB technology [6]. Group 2: Technological Advancements - Hisense's RGB-Mini LED technology improves color accuracy and display quality by replacing traditional monochrome backlighting with red, green, and blue light sources [8]. - The new Hisense products feature advanced AI capabilities, enhancing color control and display performance, with a color control precision upgrade from 108 bits to 134 bits [9]. - Hisense's proprietary AI technology supports various modes for different viewing experiences, such as AI sports mode and AI movie mode, enhancing user interaction [15]. Group 3: Marketing and Brand Positioning - Hisense's sponsorship of the 2026 FIFA World Cup is a strategic move to enhance its brand visibility in overseas markets, particularly among consumers who prefer large-screen televisions for sports viewing [10][12]. - The company has successfully linked its brand with major sporting events, creating a strong marketing presence that resonates with consumers in regions with a culture of watching sports at home [13]. - Hisense's brand positioning as a leader in RGB technology is expected to be a key factor in the competitive landscape of black appliances in 2026 [9]. Group 4: AI Integration and Smart Home Ecosystem - Hisense is building a comprehensive AI ecosystem that integrates various home appliances, enhancing the overall user experience and functionality of smart home devices [15][17]. - The introduction of AI-powered home robots and smart appliances aims to improve household efficiency and safety, addressing specific needs such as elderly care and child monitoring [17][18]. - The development of a robust AI ecosystem is anticipated to elevate Hisense's market competitiveness and brand strength in the smart home sector [18].

Core Viewpoint - Hisense showcased its AI technology and smart products at the 2026 CES, emphasizing its role as an official sponsor of the 2026 World Cup [1] Group 1: Product Innovations - Hisense introduced the world's first next-generation RGB-Mini LED TV UX, featuring 110% BT.2020 ultra-high color gamut and top-tier color control precision, enhancing the viewing experience [1] - The company launched a series of World Cup-themed AI home appliances, including a smart refrigerator that can automatically identify and manage ingredients, and an air conditioner that provides precise airflow following human movement [1] - Hisense's first commercial humanoid robot, Harley, was unveiled, showcasing capabilities in sales assistance and explanations, highlighting the practical applications of AI in various scenarios [1] Group 2: Brand Impact and Strategy - Since 2018, Hisense has been a continuous sponsor of the World Cup, using the integration of AI and display technology to strengthen its global brand influence [1] - The focus on smart living solutions aims to transition from concept to practical application, aligning with the company's strategic vision [1]

Group 1 - The core event celebrates the 55th anniversary of diplomatic relations between China and Italy, showcasing cultural exchange through an art exhibition supported by Hisense's display technology [1][2] - Hisense's 100-inch and laser TVs provided technical support for the exhibition, enhancing the visual experience of over 110 Chinese and Italian art pieces, thereby promoting cultural dialogue [1][2] - Hisense has established itself as a trusted Chinese brand in Italy since entering the market in 2003, ranking third in sales volume and revenue for TVs in 2024 [2] Group 2 - Hisense achieved a market share of 38.3% in the large-screen TV segment in Italy from January to May this year, leading the industry [2] - The company has also supported major global events, such as the FIFA Club World Cup, showcasing its commitment to innovation in large-screen display technology [2] - Hisense emphasizes its role in cultural exchange and corporate social responsibility, positioning itself as a bridge for international dialogue through technological innovation [3]

Core Viewpoint - The article emphasizes the transformative impact of "happy technology" through the integration of artificial intelligence (AI) with home appliances, enhancing user experience and emotional connection with devices [1][4]. Group 1: Event Overview - The China Household Appliances and Consumer Electronics Expo (AWE) will take place from March 20-23, 2025, in Shanghai, focusing on "AI Technology, AI Life" [1]. - AWE will showcase the latest technological breakthroughs in AI within the home appliance and consumer electronics sectors, highlighting improvements in quality of life [1]. Group 2: 36Kr's Role - 36Kr will act as both an industry observer and an innovator at AWE, leading five smart enterprises to create the first "robotics specialty exhibition area" [2]. - The exhibition will feature a "36Kr Future + Interview Room," utilizing video interviews and live broadcasts to explore the concept of "happy technology" powered by AI [2][14]. Group 3: Embodied Intelligence - The article discusses the breakthrough development of embodied intelligence, merging AI with robotics to create physical robots that enhance daily life [4]. - Various robots, including humanoid robots and collaborative arms, will be showcased, demonstrating the significant advantages and market potential of embodied intelligence in the home appliance industry [4]. Group 4: Featured Companies - Cyan Qingxinyichuang, established in late 2023, focuses on the design and development of general-purpose humanoid robots, showcasing the Orca I humanoid robot at AWE [6]. - Elephant Robotics, founded in 2016, will present three product series, including the Mita Star Pet and lightweight six-axis collaborative robotic arms [8]. - Gaoqing Electromechanical, established in 2022, aims to provide high-performance humanoid robot platforms for developers, featuring products like Mini π & Mini Hi at AWE [10]. - Yunjike Technology, founded in 2014, will introduce the UP robot, a novel service robot capable of multi-task collaboration across various scenarios [12]. - Qinglang Intelligent, established in 2010, will showcase several service robots designed for commercial cleaning, hotel services, and food delivery [13]. Group 5: Live Broadcast and Interviews - The "Future + Interview Room" will feature live broadcasts and video interviews, providing insights into the latest trends and developments in the smart home appliance industry [15][17]. - The broadcast will cover topics such as technological innovation, scene reconstruction, and industry trends, with expert guests discussing the evolution of the industry [16][17].