黑色家电，历来是每年美国拉斯维加斯国际消费电子展(CES)最引人瞩目的参展品类，每一颗色彩变幻的显示像素背后，是各黑电品牌前沿技术和产品的 集中展示。 在这场2026年的开年大展中，黑电赛道的竞争显得尤为激烈——继海信于2025年CES发布全球首款RGB-Mini LED电视，三星、索尼、LG等日韩厂商在一 年内先后跟进，发布旗下RGB-Mini LED电视产品，本届CES展会，也成为中日韩黑电品牌正面对决的战场。 而作为这场产业技术革新的发起者，海信则将先发优势运用到了极致，在率先实现RGB-Mini LED商用、量产和上市后，海信完成了75、85、100、116吋 机型的产品矩阵构建，快速占据市场份额；今年CES，海信发布全新一代RGB-Mini LED产品，搭载玲珑真彩背光和信芯AI画质芯片，以更高的色域上限 和更低的能耗成本，完成了对自身和行业的超越。 面对竞争对手的入局，领先一代的技术和产品，成为海信稳固RGB-Mini LED电视龙头地位最有力的竞争优势，结合对2026年世界杯赞助的体育营销布局 和AI智能生态的全面落地，海信正将高端显示领域的代际领先延伸到全球市场竞争的各个领域中。 作为最早布局 ...

黑色家电，历来是每年美国拉斯维加斯国际消费电子展（CES）最引人瞩目的参展品类，每一颗色彩 变幻的显示像素背后，是各黑电品牌前沿技术和产品的集中展示。 在这场2 0 2 6年的开年大展中，黑电赛道的竞争显得尤为激烈——继海信于2 0 2 5年CES发布 全球首款RGB-Mi n i LED电视，三星、索尼、LG等日韩厂商在一年内先后跟进，发布旗下 RGB-Mi n i LED电视产品，本届CES展会，也成为中日韩黑电品牌正面对决的战场。 而 作 为 这 场 产 业 技 术 革 新 的 发 起 者 ， 海 信 则 将 先 发 优 势 运 用 到 了 极 致 ， 在 率 先 实 现 RGB- Mi n i LED商用、量产和上市后，海信完成了7 5、8 5、1 0 0、11 6吋机型的产品矩阵构建， 快速占据市场份额；今年CES，海信发布全新一代RGB-Mi n i LED产品，搭载玲珑真彩背 光 和 信 芯 AI 画 质 芯 片 ， 以 更 高 的 色 域 上 限 和 更 低 的 能 耗 成 本 ， 完 成 了 对 自 身 和 行 业 的 超 越。 面对竞争对手的入局，领先一代的技术和产品，成为海信稳固RGB- ...

Core Viewpoint - Hisense showcased its AI technology and smart products at the 2026 CES, emphasizing its role as an official sponsor of the 2026 World Cup [1] Group 1: Product Innovations - Hisense introduced the world's first next-generation RGB-Mini LED TV UX, featuring 110% BT.2020 ultra-high color gamut and top-tier color control precision, enhancing the viewing experience [1] - The company launched a series of World Cup-themed AI home appliances, including a smart refrigerator that can automatically identify and manage ingredients, and an air conditioner that provides precise airflow following human movement [1] - Hisense's first commercial humanoid robot, Harley, was unveiled, showcasing capabilities in sales assistance and explanations, highlighting the practical applications of AI in various scenarios [1] Group 2: Brand Impact and Strategy - Since 2018, Hisense has been a continuous sponsor of the World Cup, using the integration of AI and display technology to strengthen its global brand influence [1] - The focus on smart living solutions aims to transition from concept to practical application, aligning with the company's strategic vision [1]

Group 1 - The core event celebrates the 55th anniversary of diplomatic relations between China and Italy, showcasing cultural exchange through an art exhibition supported by Hisense's display technology [1][2] - Hisense's 100-inch and laser TVs provided technical support for the exhibition, enhancing the visual experience of over 110 Chinese and Italian art pieces, thereby promoting cultural dialogue [1][2] - Hisense has established itself as a trusted Chinese brand in Italy since entering the market in 2003, ranking third in sales volume and revenue for TVs in 2024 [2] Group 2 - Hisense achieved a market share of 38.3% in the large-screen TV segment in Italy from January to May this year, leading the industry [2] - The company has also supported major global events, such as the FIFA Club World Cup, showcasing its commitment to innovation in large-screen display technology [2] - Hisense emphasizes its role in cultural exchange and corporate social responsibility, positioning itself as a bridge for international dialogue through technological innovation [3]

Core Viewpoint - The article emphasizes the transformative impact of "happy technology" through the integration of artificial intelligence (AI) with home appliances, enhancing user experience and emotional connection with devices [1][4]. Group 1: Event Overview - The China Household Appliances and Consumer Electronics Expo (AWE) will take place from March 20-23, 2025, in Shanghai, focusing on "AI Technology, AI Life" [1]. - AWE will showcase the latest technological breakthroughs in AI within the home appliance and consumer electronics sectors, highlighting improvements in quality of life [1]. Group 2: 36Kr's Role - 36Kr will act as both an industry observer and an innovator at AWE, leading five smart enterprises to create the first "robotics specialty exhibition area" [2]. - The exhibition will feature a "36Kr Future + Interview Room," utilizing video interviews and live broadcasts to explore the concept of "happy technology" powered by AI [2][14]. Group 3: Embodied Intelligence - The article discusses the breakthrough development of embodied intelligence, merging AI with robotics to create physical robots that enhance daily life [4]. - Various robots, including humanoid robots and collaborative arms, will be showcased, demonstrating the significant advantages and market potential of embodied intelligence in the home appliance industry [4]. Group 4: Featured Companies - Cyan Qingxinyichuang, established in late 2023, focuses on the design and development of general-purpose humanoid robots, showcasing the Orca I humanoid robot at AWE [6]. - Elephant Robotics, founded in 2016, will present three product series, including the Mita Star Pet and lightweight six-axis collaborative robotic arms [8]. - Gaoqing Electromechanical, established in 2022, aims to provide high-performance humanoid robot platforms for developers, featuring products like Mini π & Mini Hi at AWE [10]. - Yunjike Technology, founded in 2014, will introduce the UP robot, a novel service robot capable of multi-task collaboration across various scenarios [12]. - Qinglang Intelligent, established in 2010, will showcase several service robots designed for commercial cleaning, hotel services, and food delivery [13]. Group 5: Live Broadcast and Interviews - The "Future + Interview Room" will feature live broadcasts and video interviews, providing insights into the latest trends and developments in the smart home appliance industry [15][17]. - The broadcast will cover topics such as technological innovation, scene reconstruction, and industry trends, with expert guests discussing the evolution of the industry [16][17].