海南日报讯(海南日报全媒体记者 邵长春 通讯员 符毓望 谭屈玲)近日，由海南省旅游和文化广电 体育厅主办、新海航海南航空承办的"阳光海南·度假天堂"海南文旅推介会暨海南航空意大利航线运行 10周年活动在意大利罗马举行。当地旅游界及媒体代表参加，围绕海南自由贸易港政策机遇和海南文旅 资源优势深入交流，共同探讨文旅合作新机遇。 中国驻意大利使馆文化参赞张凌霄致辞表示，随着海南航空持续完善在意大利的航线布局，双方人 员往来更加便捷，文化与旅游交流日益活跃，期待更多意大利朋友到访海南、了解中国，共享自贸港发 展机遇。 海南文旅推介会走进罗马 邀请意大利游客前来体验海南旅游魅力 推介会上，海南航空意大利办事处负责人做了航线推介，并通过多元展示、品牌宣传片及现场互动 等形式，介绍海南航空的产品特色与服务优势，表示将持续完善航线网络，更好地服务中意人员往来， 为双方交流合作搭建更加便捷的空中通道。活动期间，海南航空向部分嘉宾赠送意中往返机票，并邀请 其前往海南体验独特的自然风光与多元旅游资源。 据了解，在海南省旅文厅主导下，海南航空已在比利时、德国、澳大利亚、新西兰、英国、奥地利 等多国举办"阳光海南·度假天堂"系列活动， ...

Core Viewpoint - The event "Sunshine Hainan · Vacation Paradise" held in London aims to promote Hainan as a premier tourist destination, enhancing cooperation between Hainan and the European tourism market [1][5]. Group 1: Event Overview - The event was organized by Hainan's Tourism and Culture Department and co-hosted by Hainan Airlines and China Youth Travel Service (Hainan) [1]. - It attracted representatives from the tourism industry and mainstream media from both China and the UK, focusing on the collaboration and development of Hainan's tourism market [1]. Group 2: Promotional Activities - Promotional videos showcasing Hainan's unique tourism resources, such as star-rated hotels, deep-sea diving, and tropical rainforests, were presented to immerse attendees in Hainan's natural beauty and cultural richness [3]. - A lucky draw was held, offering free round-trip tickets on specific routes to encourage attendees to experience Hainan firsthand [5]. Group 3: Key Messages from Officials - The Director of the Chinese Tourism Office in London highlighted Hainan's achievements in tourism product innovation, infrastructure upgrades, service quality improvements, and free trade port development [5]. - Hainan Airlines' representative expressed pride in promoting Hainan and emphasized the 30-day visa-free policy for citizens from 59 countries to attract more tourists [5]. Group 4: Future Prospects - The ongoing series of promotional events underscores Hainan Airlines' role in enhancing Hainan's image and facilitating cultural exchange, while also contributing to the construction of Hainan's free trade port and promoting Chinese tourism globally [6]. - Hainan Airlines plans to continue expanding its route network and optimizing services to provide convenient air travel for international visitors and economic cooperation [6].