Core Insights - The first month of Hainan's free trade port operation has shown significant growth in inbound tourism, surpassing pre-pandemic levels, with a 59.5% increase in overnight visitors compared to the same period in 2024 [1][4] - The inbound tourism market is experiencing a structural shift, with diverse source markets emerging, particularly strong growth from Europe and Australia [1][3] Group 1: Inbound Tourism Growth - Hainan received 773,000 overnight visitors in December 2025, marking a 59.5% year-on-year increase [1] - The inbound tourism total expenditure reached $14,140 million in December 2025, reflecting a 63% increase compared to the previous year [3] - The average length of stay for inbound tourists increased from 3.37 nights in 2024 to 3.96 nights in 2025, indicating a shift towards deeper vacation experiences [3][4] Group 2: Market Structure and Consumer Behavior - Traditional markets such as Russia and Southeast Asia continue to grow, while long-distance markets like the UK, France, Italy, Spain, and Australia have shown remarkable increases in visitor numbers, with growth rates of 56%, 83%, 144%, 62%, and 52% respectively [1] - The focus of tourist spending is shifting from mere shopping to immersive experiences, with a notable demand for cosmetics and domestic premium products [3] - The increase in average stay duration suggests a successful transition from shopping tourism to vacation and experiential tourism, enhancing Hainan's international reputation [4] Group 3: Future Strategies - Hainan plans to enhance inbound tourism by conducting promotional activities in key source markets and inviting international travel agencies and airlines for site visits [3] - The government aims to strengthen its promotional efforts by hosting significant events and leveraging online platforms to promote its "visa-free + duty-free" brand [3] - Continued investment in international flight routes, language services, and payment facilitation is expected to position inbound tourism as a new economic growth engine for Hainan [4]

海南日报海口1月18日讯（海南日报全媒体记者 周月光 通讯员 朱晨鹏 陈海泽 蒋伟）1月17日上午 10时许，来自马来西亚的AQ1298和新加坡TR118的航班相继抵达海口美兰国际机场，345名各国旅客从 这里开启海南之旅。 海南自贸港全岛封关以来，海口出入境边防检查总站共查验入出境外国人18.6万人次，同比增长 46%；检查出入境交通工具2500余架（艘）次，同比增加27%。其中，免签入境海南的外国旅客8.7万人 次，同比增长64%，占同期入境外国旅客总数的93%。客源地主要有俄罗斯、马来西亚、印尼、韩国、 哈萨克斯坦、新加坡等国家，外籍旅客入境事由以旅游为主，占比达81%。 航线网络持续拓展为外籍旅客来琼打开"便捷之门"。海南空港国际客运航线已达92条，航线网络覆 盖东北亚、东南亚、欧洲、大洋洲等核心区域，织密海南自贸港联通世界的"空中桥梁"。 "我们将全面深化改革创新，大力提升制度型开放能级和通关便利化水平，让全球旅客来琼越来越 自由便利。"海口出入境边防检查总站副总站长罗正宇说，2025年海南入出境外国人数达146.9万余人 次，其中，入出境外国人占入出境人员的54.2%，入境免签占入境外国人的90% ...

2025年海南接待入境游客超150万人次，接待入境过夜游客近600万人夜，创历史新纪录 海南入境游的新引力 "谢谢您让我们感受到海南的温暖，这里的一切都超出预期！"维塔利的手机上，弹出一条捷克游客发来 的信息，他回复了一个笑脸后，继续投入工作，安排下一批欧洲客人的行程。 维塔利，俄罗斯人，今年是他在海南从事导游工作的第八个年头。2025年以来，他明显感觉到一些工作 变化：境外组团来海南的游客里，欧洲面孔多了，客人停留的时间长了；他们问的问题，也从"哪里好看"变 成了"有没有冲浪体验""能不能预约中医理疗"。 在刚刚过去的2025年，海南接待入境游客超过150万人次，同比增长35.2%；全年接待入境过夜游客近 600万人夜，同比增长59%，较历史最高水平的2019年增长35.6%。在境外客运航线数量尚未完全恢复的情况 下，这组数据已全面超越疫情前水平，创历史新纪录。 数字背后，是一幅细腻、生动且富有纵深感的游客图景——随着海南国际旅游消费中心建设的不断推 进，外国人不仅来得更多，而且住得更久，足迹更广，玩得更深。 中国旅游集团所属星旅远洋邮轮"鼓浪屿"号停靠在三亚凤凰岛国际邮轮港。 资料图 "海南旅游推荐官"在 ...

以下文章来源于九行Travel ，作者牧羊 九行Travel . 新周刊旗下文旅生活媒体，与你『行遍九州，探索世界』。 第二个故乡。 作者 / 牧羊 编辑 / 曾宝气 来源 / 九行 Travel （ID：jiuxing_neweekly） 走 在 三 亚 的 街 头 ， 你 会 感 觉 像 是 瞬 移 到 " 老 铁 " 们 之 间 ， 亲 切 的 东 北 口 音 从 四 面 八 方 传 来。街边的"正宗东北铁锅炖"，总让游客们产生一种不知身在何处的奇妙错觉。 不过，如果你近两年冬季到访三亚，或许会发现一些新的变化： 沙滩上金发碧眼的孩 子们追逐着浪花，身材高大的俄罗斯游客在水里游泳、在沙滩上晒太阳，不少从其他省 份来的中国游客，则在岸边饶有兴致地看着。大家偶尔目光交汇，便相视一笑，友好交 流。 火了十几年 三亚成了俄罗斯人的"第二故乡" 自从去年9月，中国开始对俄试行免签政策后，根据俄罗斯最大的机票搜索和购买服务 平台Av i a s a l e s的统计数据，中国迅速成为俄罗斯游客的热门搜索目的地。其中，最受 俄罗斯游客欢迎的目的地包括北京、上海、广州、三亚和哈尔滨。 于是，当西伯利亚的寒风再次呼啸，越 ...

Core Viewpoint - Hainan, particularly Sanya, is emerging as a popular international tourist destination, especially for Russian tourists, due to the implementation of visa-free policies and direct flight routes [4][24][28]. Group 1: Tourist Influx and Demographics - Since the introduction of the visa-free policy for Russian tourists in September 2022, Sanya has seen a significant increase in visitors from Russia, with major cities like Beijing, Shanghai, and Sanya being top destinations [6][16]. - The number of Russian tourists visiting Sanya has been on the rise since 1997, with over 300,000 Russian visitors recorded in 2019 alone [10]. - Sanya is perceived as a "second hometown" for many Russians, with local businesses adapting to cater to their needs, including Russian signage and staff who speak Russian [17][9]. Group 2: Travel Experience and Preferences - Russian tourists prefer leisure travel and deep experiences, with an average stay of 9 days in China, and many choosing Sanya for its favorable climate and diverse activities [19][27]. - Popular attractions among Russian visitors include Dadonghai, known for its beautiful beaches and well-developed infrastructure, making it tourist-friendly [21]. - Russian tourists are also interested in local cuisine and traditional Chinese medicine, with many engaging in activities like acupuncture and massage during their stay [18][26]. Group 3: Future Prospects and Developments - The global travel trend report by Booking.com highlighted Sanya as the only Chinese city among the top ten global travel destinations for 2025 [25]. - Hainan is set to become more internationalized as it prepares for the full implementation of its free trade port by December 2025, with significant growth in inbound tourism expected [28][29]. - Local tourism services are evolving, with many agencies planning to expand their offerings to include inbound tourism, indicating a shift towards a more global tourism market in Hainan [28][29].

Core Insights - The tourism market in Hainan is experiencing a significant surge during the New Year holiday, characterized by diversification, quality enhancement, and deep experiential trends [1][2] Group 1: Visitor Statistics - Hainan received over 2.17 million tourists during the New Year holiday, marking a 25.2% increase compared to the previous year [1] - Total tourism expenditure reached 3.136 billion yuan, reflecting a growth of 28.9% [1] - A total of 142.16 million visitors were recorded at A-level tourist attractions, an increase of 35.5% [2] Group 2: Event Highlights - The provincial tourism system organized 21 large-scale events, including concerts and sports events, attracting 347,000 attendees and generating 760 million yuan in tourism consumption [2] - The Sanya New Year electronic music festival attracted 19,000 attendees, contributing 176 million yuan to local consumption [2] Group 3: Travel Trends - International flight bookings to Sanya increased fivefold, while those to Haikou nearly tripled, ranking among the top growth rates in the country [2] - The "Two Ring Road" became a popular travel route, with 2.2757 million people using the island's tourism roads during the holiday [2] Group 4: Accommodation and Services - The average occupancy rate of operating accommodation units reached 79.01%, up 3.8 percentage points year-on-year [2] - Local governments enhanced visitor services at key locations, providing assistance such as ticketing, luggage storage, and emergency support [3]

人民财讯1月5日电，据海口日报，记者从海南省旅文厅获悉，2026年元旦假期，海南省接待游客217.16 万人次，与2025年同口径对比增长25.2%；实现旅游总花费31.36亿元，同比增长28.9%。其中，接待过 夜游客97.61万人次，同比增长16.1%；接待一日游游客119.55万人次，同比增长33.7%。A级旅游景区接 待游客142.16万人次，同比增长35.5%，椰级乡村旅游点接待游客36.18万人次，同比增长66.3%。 ...

中国民航高质量发展研究中心专家 綦琦：海南省的地理特征决定了其岛屿经济形态，自由贸易港建设 就是对接国际高水平经贸规则，促进生产要素自由便利流动，消费品惠及更多民众。 海南自由贸易港全岛封关运作正式启动后，国内外的游客前往海南没有任何手续方面的变化，而且在购 物方面会更划算和便利。 海南具有丰富的热带旅游资源，一直都是热门的旅游度假目的地。在封关后自由贸易港的各项关税新政 加持下，购物也成为这里的另一大亮点。目前已有86个国家公民可持普通护照免签来海南，"免签朋友 圈"持续扩容，为入境游提供了极大便利。这些都吸引了大批国内外游客前往。 （来源：中工网） 而航线的不断扩容加密，也为海南与其他国家和地区的经贸及人员往来提供了便利条件。近年来，海口 不断扩大国际航线覆盖范围和航班频次，截至目前，海口美兰国际机场已运行40多条国际及地区航线， 覆盖东南亚、中东、欧洲、大洋洲等。 中国民航高质量发展研究中心专家 綦琦：自贸港将实现对境内外承运人开放往返海南的第三、第四航 权，并扩大包括第五航权在内的自贸港建设所必需的航权安排，允许相关国家和地区的航空公司（承 载）经海南至第三国或地区客货业务。这一系列政策举措都将为境内 ...

Core Viewpoint - The event "Sunshine Hainan · Vacation Paradise" held in London aims to promote Hainan as a premier tourist destination, enhancing cooperation between Hainan and the European tourism market [1][5]. Group 1: Event Overview - The event was organized by Hainan's Tourism and Culture Department and co-hosted by Hainan Airlines and China Youth Travel Service (Hainan) [1]. - It attracted representatives from the tourism industry and mainstream media from both China and the UK, focusing on the collaboration and development of Hainan's tourism market [1]. Group 2: Promotional Activities - Promotional videos showcasing Hainan's unique tourism resources, such as star-rated hotels, deep-sea diving, and tropical rainforests, were presented to immerse attendees in Hainan's natural beauty and cultural richness [3]. - A lucky draw was held, offering free round-trip tickets on specific routes to encourage attendees to experience Hainan firsthand [5]. Group 3: Key Messages from Officials - The Director of the Chinese Tourism Office in London highlighted Hainan's achievements in tourism product innovation, infrastructure upgrades, service quality improvements, and free trade port development [5]. - Hainan Airlines' representative expressed pride in promoting Hainan and emphasized the 30-day visa-free policy for citizens from 59 countries to attract more tourists [5]. Group 4: Future Prospects - The ongoing series of promotional events underscores Hainan Airlines' role in enhancing Hainan's image and facilitating cultural exchange, while also contributing to the construction of Hainan's free trade port and promoting Chinese tourism globally [6]. - Hainan Airlines plans to continue expanding its route network and optimizing services to provide convenient air travel for international visitors and economic cooperation [6].

Core Insights - Hainan's tourism market is experiencing a significant increase during the winter season, driven by its warm climate and diverse cultural tourism activities [1] - The winter tourism market in Hainan has started earlier than in previous years and features a stronger cultural emphasis [1] Group 1: Tourism Activities - Various cultural and tourism activities have been meticulously planned across Hainan to attract visitors, allowing them to experience the unique charm of the island's culture [1] - In Chengmai, activities such as "study tours," "culinary gatherings," and "poetry and wine appreciation" have been introduced, focusing on the Dongpo culture and attracting many cultural enthusiasts [4] Group 2: Shopping and Events - The duty-free shopping policy in Hainan continues to attract visitors during the winter, with duty-free stores launching discounts and new products to stimulate tourism consumption [7] - The warm climate has facilitated the hosting of several winter sports events, including the International Sailing Regatta around Hainan Island and the Haikou Marathon, enhancing the appeal of the region for sports tourism [7] - A basketball super league involving local towns and youth in Dongfang City has attracted professional players and sports tourism enthusiasts, creating a new consumption model of "watching events + tourism" [7]