大巴巡游的最后一站，来到了长沙开福万达广场。海尔携手天猫超级国补日在车内的"球迷之家"，用一 场名为"冠军豪门'家'冕狂欢"的直播将双11氛围推向新一波高潮。 知名解说员刘建宏现身直播间，以专业视角将海尔智家产品矩阵与冠军球队阵容巧妙对应。他将海尔麦 浪冰箱比喻为球队后防核心，凭借全空间保鲜技术稳守食材营养的"第一道防线"，让果蔬保存7天仍旧 鲜嫩，牛肉冷冻30天几乎营养如初。据天猫新品榜显示，海尔麦浪冰箱512制冰款拿下冰箱行业中高端 品新品TOP1。 这个冬天，球迷的热血激情从绿茵场延伸到了用户最熟悉的"家"。今年双11，海尔智家联合天猫超级国 补日，以一场名为"冠军豪门 最'家'主场"的盛大活动，点燃了无数球迷的激情，用实实在在的福利， 将"家"打造成了我们观赛、生活的冠军主场! 城市地标燃动激情，最"家"阵容"风"线全开 长沙五一广场站，早高峰地铁内人流穿梭，两只欧洲冠军球队的巨幅广告格外吸睛。这是海尔智家携手 利物浦、巴黎圣日耳曼打造的 "最'家'阵容" 创意海报，近日同步登陆长沙黄兴广场站、北京国贸地铁 站等核心交通枢纽。人潮涌动中，冠军球队的夺冠气场与海尔冠军家电的科技感设计碰撞出强烈视觉冲 击 ...

Core Insights - JD.com continues to be the primary platform for consumers purchasing home appliances during this year's Double 11 shopping festival, with data from the platform becoming increasingly valuable for assessing brand competitiveness [1] - Haier Smart Home (600690) has emerged as a leader in the Double 11 sales, driven by a focus on user needs and delivering higher user value [1][3] User-Centric Approach - The Double 11 event is experiencing a significant shift from being platform-driven to user-driven, with Haier Smart Home concentrating on user demands rather than competitors [3] - Haier's product innovations, such as the AI-powered 512Ultra refrigerator and the cloud washing and drying set, address specific user pain points, enhancing the overall user experience [4] Enhanced User Experience - This year's extended Double 11 period tests brands' comprehensive competitive capabilities, with Haier Smart Home emphasizing user value throughout the entire shopping experience [7] - The collaboration with JD.com has led to improved service quality and efficiency, as well as expanded brand exposure across various cities [8] Innovative Engagement Strategies - Haier Smart Home launched a unique live streaming event in partnership with CCTV, which resulted in a 51% year-on-year growth in sales during the Double 11 period, securing the top position in the home appliance category [7] - The "crowd testing" initiative during Double 11 allowed nearly 500 product experts to interact with users, providing professional insights and gathering feedback for future product enhancements [8]