Core Viewpoint - The article highlights the innovative marketing approach of Haier's air conditioning products through the entertainment program "Haier New Sound Wave," showcasing the integration of technology and storytelling to engage consumers and promote product features [4][28]. Group 1: Event Overview - The "Haier New Sound Wave" aired on August 26, featuring a theme of "Invisible Yet Tangible, AI for Good Air," where five contestants creatively presented Haier's five key air conditioning features: smart, comfortable, stable, energy-efficient, and healthy through various performance formats [4][5]. - The judging panel included Haier's air conditioning marketing director, a renowned debater, and a prominent TV host, providing diverse perspectives on the contestants' performances [4]. Group 2: Product Features and Consumer Insights - Contestant Fu Aimin from Shandong shared his personal story, emphasizing the stability of Haier's Yunxi air conditioner, which operates effectively even at extreme temperatures, showcasing its cooling capabilities under high heat [5][7]. - In Jilin, contestant Yang Yajing highlighted the common family conflict over air conditioning usage, which was resolved by switching to Haier's Xiaohonghua energy-saving air conditioner, demonstrating its efficiency with an APF value of 6.12 [10][13]. - The article illustrates how Haier's air conditioners cater to modern consumer needs, such as the Xiaohonghua Smart Wind air conditioner that avoids direct airflow and operates quietly, enhancing user comfort [19][22]. Group 3: Contest Dynamics and Outcomes - The competition format was initially set as "five into two," but due to the impressive performances, the judge decided to expand the slots to "five into three," allowing more contestants to advance [28][31]. - The three finalists, representing various universities, will have the opportunity to engage with Haier's senior management, indicating the company's commitment to nurturing talent and innovation [28][31].