Core Insights - The article highlights the strong performance of Haier air conditioners during the Double 11 shopping festival, with multiple products topping sales charts on major platforms like JD and Tmall [1][3] - A significant factor contributing to this success is a 20-day user testing campaign that generated 14.9 billion impressions and attracted 8.43 million participants, enhancing consumer trust in Haier's AI air conditioning technology [1][3] Product Performance - Haier's Mai Lang Comfort Wind air conditioner achieved top rankings in both JD's "Quality Air Conditioner List" and "Comfort Wind Trend List," while also securing the top spot in Tmall's "New Air Conditioner List" [3] - The Haier Little Red Flower energy-saving air conditioner ranked second in the "Healthy Wind Trend List," showcasing its "one-click AI energy-saving" feature [3] - The Haier Mai Lang Comfort Wind Pro also performed well, recognized for its precise sensing capabilities [3] Awards and Recognition - Various Haier products received awards at the closing ceremony, reflecting the brand's ability to meet diverse consumer needs: - The Casarte Lingguang Concealed Air Conditioner won the "Home Design Award" for its aesthetic integration into home decor [6] - The Mai Lang Sleep Fresh Air Conditioner was awarded the "Sleep Guardian Award" for its quiet operation [8] - The Haier Yunxi Air Conditioner received the "Extreme Weather Award" for its performance in harsh conditions [8] - The Leader Lazy Fresh Air Conditioner was recognized for its "One-Click AI Management" feature [8] - The Casarte Galaxy Central Air Conditioner won the "Whole House Air Management Award" for its comprehensive air management capabilities [10] - The Haier Warm Sun Pro Central Heating Air Conditioner was awarded the "Warm Living Award" for its energy-efficient heating solutions [10] Seasonal Transition and Future Outlook - As the cooling season ends, Haier is focusing on its heating products to maintain growth during the winter season, addressing common consumer concerns about low-temperature heating [13] - The Haier Yunxi Air Conditioner can operate effectively in extreme cold, while the Warm Sun Pro combines air conditioning and heating for a balanced temperature [13] - The Casarte Galaxy II Central Air Conditioner offers precise temperature control and air quality features, addressing indoor air quality issues during winter [13] - Haier's comprehensive product lineup is positioned to drive growth in the upcoming heating season, emphasizing continuous innovation based on user needs [13]

Core Viewpoint - The article emphasizes the importance of "slow living" in a fast-paced urban environment, showcasing how Haier's products can transform mundane household tasks into moments of personal enjoyment and relaxation through technology [1]. Group 1: Event Overview - The event featured a competition titled "Haier New Voice Wave," where contestants showcased Haier's products in various home scenarios, highlighting the integration of technology into daily life [1][3]. - The competition format was a "five into two" elimination round, judged by a panel from diverse backgrounds, including brand representatives and media personalities, focusing on both technical and emotional aspects of the performances [3]. Group 2: Contestant Performances - Contestant Gong Yatao portrayed a high school teacher under stress, benefiting from the Haier Mairang Sleep Fresh Air Conditioner, which provided a quiet and comfortable sleeping environment, allowing her to recharge effectively [4][7]. - Liu Hongli, a contestant with a background in electrical engineering, presented the Haier Mairang X11 Wash-Dry Set, emphasizing its UV function that gives clothes a "sunshine scent," enhancing the daily experience of wearing freshly cleaned clothes [9]. - Chen Sicheng, a stand-up comedian, used Haier's smart home features to create a comforting atmosphere during a creative slump, illustrating how technology can provide emotional support [11][14]. - Contestant Yu Jiatong highlighted the convenience of the Haier Mairang Gas Water Heater, which offers instant hot water, addressing the needs of busy professionals [15][17]. - Bian Yuxuan creatively integrated her role as a radio host into a dating scenario, using various Haier products to enhance the quality of life for her potential partners, showcasing the brand's versatility [20]. Group 3: Outcomes and Future Prospects - The performances led to the advancement of Bian Yuxuan and Chen Sicheng to the national top 13, earning them a chance to compete in the finals in Qingdao [21]. - The contestants' experiences with Haier products illustrated the emotional value derived from the combination of technology and aesthetics, aligning with the current trend of prioritizing personal well-being and satisfaction in daily life [20].

Core Insights - Haier Air Conditioning has achieved international leading status in two innovative technologies aimed at enhancing user experience and addressing common air conditioning issues [1][4] Group 1: Technology Innovations - The "Radar Perception Algorithm-Based Intelligent Control Technology" allows for precise monitoring of user movements and sleep patterns, enabling automatic adjustments of temperature and airflow for optimal sleep comfort [2] - The "Composite Metal Room Temperature Catalytic Formaldehyde Removal Technology" effectively decomposes formaldehyde into water and carbon dioxide, addressing indoor air quality concerns more efficiently than traditional methods [3] Group 2: Market Position and Future Plans - Haier Air Conditioning has accumulated 150 internationally leading technological achievements, the highest in the industry, showcasing its strong research and development capabilities [1][4] - The company aims to continue innovating and developing products that address user pain points, focusing on creating smarter and healthier living environments for consumers [4]

Core Viewpoint - The article highlights the innovative marketing approach of Haier's air conditioning products through the entertainment program "Haier New Sound Wave," showcasing the integration of technology and storytelling to engage consumers and promote product features [4][28]. Group 1: Event Overview - The "Haier New Sound Wave" aired on August 26, featuring a theme of "Invisible Yet Tangible, AI for Good Air," where five contestants creatively presented Haier's five key air conditioning features: smart, comfortable, stable, energy-efficient, and healthy through various performance formats [4][5]. - The judging panel included Haier's air conditioning marketing director, a renowned debater, and a prominent TV host, providing diverse perspectives on the contestants' performances [4]. Group 2: Product Features and Consumer Insights - Contestant Fu Aimin from Shandong shared his personal story, emphasizing the stability of Haier's Yunxi air conditioner, which operates effectively even at extreme temperatures, showcasing its cooling capabilities under high heat [5][7]. - In Jilin, contestant Yang Yajing highlighted the common family conflict over air conditioning usage, which was resolved by switching to Haier's Xiaohonghua energy-saving air conditioner, demonstrating its efficiency with an APF value of 6.12 [10][13]. - The article illustrates how Haier's air conditioners cater to modern consumer needs, such as the Xiaohonghua Smart Wind air conditioner that avoids direct airflow and operates quietly, enhancing user comfort [19][22]. Group 3: Contest Dynamics and Outcomes - The competition format was initially set as "five into two," but due to the impressive performances, the judge decided to expand the slots to "five into three," allowing more contestants to advance [28][31]. - The three finalists, representing various universities, will have the opportunity to engage with Haier's senior management, indicating the company's commitment to nurturing talent and innovation [28][31].

Core Viewpoint - Haier Air Conditioning is launching a "Healthy Breathing" initiative in Xi'an, addressing local climate challenges with AI technology tailored solutions [1][5][9] Group 1: Event Overview - The event took place on August 1, featuring Haier's AI technology to provide customized air solutions for the unique climate issues in Shaanxi province [1][5] - Key participants included executives from Haier and JD Wuxing Electric, emphasizing collaboration for better consumer experiences [3][5] Group 2: Climate Challenges and Solutions - Haier's solutions target three specific climate issues: smog in Guanzhong, dryness from sandstorms in northern Shaanxi, and humidity in southern Shaanxi [1][9] - The air conditioning products include features like ion washing and self-cleaning to combat PM2.5 and other pollutants, ensuring respiratory health [9] - AI technology enables real-time environmental monitoring and automatic adjustment of air conditioning settings based on regional and household needs [9] Group 3: Consumer Experience - The event included interactive experience zones where attendees could feel the immediate comfort provided by Haier's air conditioning systems, highlighting their efficiency and low noise levels [11] - The initiative will continue until August 20, with ongoing activities to promote the benefits of Haier's air solutions across the region [13] Group 4: Future Plans - Haier aims to expand its "One City, One Climate" initiative, integrating local cultural characteristics into its air solutions for broader consumer reach [13]