Core Insights - The air conditioning industry is experiencing a new landscape in 2025 due to demand upgrades and technological iterations, with Haier Air Conditioning showing strong performance in both cooling and heating seasons [1][3] Group 1: Performance Overview - Haier Air Conditioning achieved a net sales share growth of 2.5% from January to September, being the only brand among the top three to realize positive growth during the cooling season [1] - During the heating season, Haier's products topped multiple e-commerce rankings, including the "Quality Air Conditioner List" and "Comfort Wind Trend Air Conditioner List" on JD.com, indicating a strong market presence [1][3] Group 2: Innovation and User Engagement - Haier Air Conditioning's strong start in the heating season is attributed to a unique user engagement strategy, including a large-scale user testing event that allowed consumers to interact with AI products directly [3][5] - This innovative marketing approach transformed abstract concepts of technology into tangible experiences for users, enhancing trust and understanding of the products [5] Group 3: Market and Technical Strengths - The company is well-positioned to capitalize on market trends such as energy-saving policies and increasing heating demands in southern regions, aligning its product development with these trends [5][7] - Haier's technological advancements, such as the ability to operate effectively at -35°C and the integration of heating and cooling solutions, address specific consumer needs for winter heating [7] Group 4: User Trust and Brand Advocacy - The trust built through user testing is being leveraged as users share their experiences on social media, effectively becoming brand advocates through real-life demonstrations of product performance [7] - The growth strategy of Haier Air Conditioning is increasingly focused on user needs, supported by technological innovation and enhanced user experiences, setting the stage for continued market success [7]

Core Insights - The article highlights the strong performance of Haier air conditioners during the Double 11 shopping festival, with multiple products topping sales charts on major platforms like JD and Tmall [1][2] - A significant factor contributing to this success is a 20-day user testing campaign that generated 14.9 billion impressions and attracted 8.43 million participants, enhancing consumer trust in Haier's AI air conditioning technology [1][2] Product Performance - Haier's Mai Lang Comfort Wind air conditioner achieved top rankings in both JD's "Quality Air Conditioner List" and "Comfort Wind Trend List," while also securing the top spot in Tmall's "New Air Conditioner List" [1][2] - Other notable products include the Haier Little Red Flower energy-saving air conditioner, which ranked second in the "Healthy Wind Trend List" on JD, and the Haier Mai Lang Comfort Wind Pro, which also performed well on Tmall [2] Product Features - Haier's product lineup addresses diverse consumer needs, such as the Casarte Lingguang concealed air conditioner designed to blend seamlessly with home decor [6] - The Mai Lang Sleep New Wind air conditioner offers silent operation for a peaceful environment, while the Haier Yunxi air conditioner can operate effectively in extreme temperatures, providing heating at -35°C and cooling at 70°C [8] - The Casarte Galaxy central air conditioner provides comprehensive air management for large homes, and the Haier Warm Sun Pro central heating system offers energy-efficient winter heating solutions [10] Seasonal Transition - As the cooling season ends, the focus shifts to winter heating, with Haier's products designed to meet winter heating demands, such as the Yunxi air conditioner that addresses low-temperature heating challenges [13] - The Warm Sun Pro central heating system combines air conditioning and floor heating, ensuring even temperature distribution and energy savings [13] - Haier's commitment to innovation and user-centric design positions it well for continued growth in the heating season, with a comprehensive product matrix aimed at enhancing user comfort [13]

Core Insights - The article highlights the strong performance of Haier air conditioners during the Double 11 shopping festival, with multiple products topping sales charts on major platforms like JD and Tmall [1][3] - A significant factor contributing to this success is a 20-day user testing campaign that generated 14.9 billion impressions and attracted 8.43 million participants, enhancing consumer trust in Haier's AI air conditioning technology [1][3] Product Performance - Haier's Mai Lang Comfort Wind air conditioner achieved top rankings in both JD's "Quality Air Conditioner List" and "Comfort Wind Trend List," while also securing the top spot in Tmall's "New Air Conditioner List" [3] - The Haier Little Red Flower energy-saving air conditioner ranked second in the "Healthy Wind Trend List," showcasing its "one-click AI energy-saving" feature [3] - The Haier Mai Lang Comfort Wind Pro also performed well, recognized for its precise sensing capabilities [3] Awards and Recognition - Various Haier products received awards at the closing ceremony, reflecting the brand's ability to meet diverse consumer needs: - The Casarte Lingguang Concealed Air Conditioner won the "Home Design Award" for its aesthetic integration into home decor [6] - The Mai Lang Sleep Fresh Air Conditioner was awarded the "Sleep Guardian Award" for its quiet operation [8] - The Haier Yunxi Air Conditioner received the "Extreme Weather Award" for its performance in harsh conditions [8] - The Leader Lazy Fresh Air Conditioner was recognized for its "One-Click AI Management" feature [8] - The Casarte Galaxy Central Air Conditioner won the "Whole House Air Management Award" for its comprehensive air management capabilities [10] - The Haier Warm Sun Pro Central Heating Air Conditioner was awarded the "Warm Living Award" for its energy-efficient heating solutions [10] Seasonal Transition and Future Outlook - As the cooling season ends, Haier is focusing on its heating products to maintain growth during the winter season, addressing common consumer concerns about low-temperature heating [13] - The Haier Yunxi Air Conditioner can operate effectively in extreme cold, while the Warm Sun Pro combines air conditioning and heating for a balanced temperature [13] - The Casarte Galaxy II Central Air Conditioner offers precise temperature control and air quality features, addressing indoor air quality issues during winter [13] - Haier's comprehensive product lineup is positioned to drive growth in the upcoming heating season, emphasizing continuous innovation based on user needs [13]

Core Insights - Haier Air Conditioning has achieved significant market performance in 2023, with a cumulative market share increase of 2.5% from January to September, and consistently ranking second in offline sales during the cooling season [1] - The company launched four new products at a recent event, emphasizing a comprehensive air solution for various home scenarios, aiming to ensure comfort in every corner of the home [1][10] Product Innovations - The four new products include the Haier Yunxi air conditioner, which offers rapid cooling and heating capabilities, the Haier Warm Sun Pro central heating system, the Casa Di Lan Guang concealed air conditioner, and the ultra-thin Casa Di Galaxy II central air conditioner [1][3] - The Haier Yunxi air conditioner features a 15-second cooling and 30-second heating function, capable of operating in extreme temperatures from -35°C to 70°C, with a large airflow of 1850m³/h [3][5] - The Haier Warm Sun Pro central heating system is designed to maintain stable heating even in -35°C environments, combining high efficiency with energy-saving features [5] Aesthetic and Functional Features - The Casa Di Galaxy II central air conditioner offers precise temperature control, self-cleaning capabilities, and a slim design of 18cm, making it suitable for various home environments [7] - The Casa Di Lan Guang concealed air conditioner integrates seamlessly into home decor, providing a discreet airflow solution while ensuring air quality with a formaldehyde removal module [7] Comprehensive Service Platform - Haier Air Conditioning introduced its "Big Warm Air Full Process Platform," which provides a complete service from user needs assessment to installation and long-term maintenance [10] - The platform allows for quick generation of customized design plans within 15 seconds, utilizing a database of 28 million household types [10][12] - The installation process is monitored by factory supervisors, ensuring quality control and adherence to design specifications [12] User Experience Enhancement - The platform offers 60 pre-set product combinations tailored to different household sizes (100-500㎡), simplifying the selection process for users [12] - A digital operation system monitors equipment status in real-time, allowing for proactive maintenance and enhancing user comfort [12]

Core Insights - Haier Air Conditioning has achieved significant market performance in 2023, with a cumulative market share increase of 2.5% from January to September, and total revenue exceeding the entire year of 2024 during this period [1] - The company launched four innovative products at a recent event, aimed at providing comprehensive air solutions for various home scenarios, enhancing user comfort during the Double 11 shopping festival [1][10] Product Innovations - Haier Cloud Creek Air Conditioner: Features rapid cooling and heating capabilities, achieving 15 seconds for cooling and 30 seconds for heating, with a high-temperature cooling capacity of 70℃ and a low-temperature heating capacity of -35℃, addressing extreme weather challenges [3] - Haier Warm Sun Pro Central Air Conditioning: Designed for winter heating, it utilizes a high-efficiency heat exchanger and compressor to maintain stable heating even at -35℃, while ensuring energy efficiency [6] - Casarte Galaxy II Central Air Conditioning: Offers precise temperature control, self-cleaning at high temperatures, and active ion sterilization, with an ultra-thin design of 18cm to fit various home environments [8] - Casarte Lingguang Concealed Air Conditioner: Features a hidden outlet design for aesthetic integration into home decor, along with a customized formaldehyde removal module to enhance air quality [9] Comprehensive Service Platform - The launch of the "Big HVAC Full Process Platform" allows for a seamless service experience from user needs assessment to installation and long-term maintenance, ensuring tailored air solutions for different home scenarios [10][11] - The platform includes a quick design feature that generates personalized solutions in 15 seconds based on user input, and a monitoring system for installation quality and ongoing maintenance [10][14] - Users can select from 60 pre-set product combinations based on their home size (100–500㎡) and preferences, simplifying the decision-making process [14]

Core Viewpoint - Haier Air Conditioning has achieved significant market performance growth in 2023, with a net market share increase of 2.5% from January to September, being the only brand among the top three to realize positive growth [1] Product Innovations - Haier launched four major new inventions at the product launch event on October 18, including the Haier Yunxi air conditioner, Haier Nuan Yang Pro central heating system, Casarte Languang concealed air conditioner, and Casarte Galaxy II central air conditioner, providing comprehensive air solutions for various home scenarios [1][3] - The new products focus on core scenarios such as daily heating and cooling, winter heating, and high-end aesthetics, creating a systematic home air solution [3] Performance Features - The Haier Yunxi air conditioner features rapid cooling and heating capabilities, with a cooling speed of 15 seconds and heating speed of 30 seconds, and can operate in extreme temperatures from -35°C to 70°C, ensuring comprehensive coverage of the home [4] - The Haier Nuan Yang Pro central heating system addresses winter heating challenges, maintaining stable heating even in -35°C environments, while also being energy-efficient [6] - The Casarte Galaxy II central air conditioner offers precise temperature control, self-cleaning at high temperatures, and ion active sterilization, designed for various home environments [8] Service Platform - Haier introduced its "Big Warm Air Full Process Platform," which integrates user needs, solution design, installation, and long-term maintenance into a seamless service experience [10] - The platform allows for quick generation of customized design solutions within 15 seconds based on user input, and offers pre-set product combinations for different home sizes [11][13] - The installation process is monitored for quality assurance, and a digital maintenance system provides real-time monitoring and proactive maintenance alerts [13] Market Strategy - This year's Double 11 event marks a shift in user experience from merely owning a hardware product to enjoying a complete service solution, indicating a transition in the air conditioning industry from single products to comprehensive scene-based solutions [13]

Core Viewpoint - The article highlights the innovative marketing approach of Haier's air conditioning products through the entertainment program "Haier New Sound Wave," showcasing the integration of technology and storytelling to engage consumers and promote product features [4][28]. Group 1: Event Overview - The "Haier New Sound Wave" aired on August 26, featuring a theme of "Invisible Yet Tangible, AI for Good Air," where five contestants creatively presented Haier's five key air conditioning features: smart, comfortable, stable, energy-efficient, and healthy through various performance formats [4][5]. - The judging panel included Haier's air conditioning marketing director, a renowned debater, and a prominent TV host, providing diverse perspectives on the contestants' performances [4]. Group 2: Product Features and Consumer Insights - Contestant Fu Aimin from Shandong shared his personal story, emphasizing the stability of Haier's Yunxi air conditioner, which operates effectively even at extreme temperatures, showcasing its cooling capabilities under high heat [5][7]. - In Jilin, contestant Yang Yajing highlighted the common family conflict over air conditioning usage, which was resolved by switching to Haier's Xiaohonghua energy-saving air conditioner, demonstrating its efficiency with an APF value of 6.12 [10][13]. - The article illustrates how Haier's air conditioners cater to modern consumer needs, such as the Xiaohonghua Smart Wind air conditioner that avoids direct airflow and operates quietly, enhancing user comfort [19][22]. Group 3: Contest Dynamics and Outcomes - The competition format was initially set as "five into two," but due to the impressive performances, the judge decided to expand the slots to "five into three," allowing more contestants to advance [28][31]. - The three finalists, representing various universities, will have the opportunity to engage with Haier's senior management, indicating the company's commitment to nurturing talent and innovation [28][31].