来源：环球网 【环球网消费综合报道】春节临近，为激活节日消费市场、服务民生需求，全国多地政府密集启动促消 费活动。苏宁易购积极响应，全面承接并深度参与新疆、广东、甘肃、山西、辽宁等省市的促消费活 动，聚焦家电3C"新智年货"，着力丰富高品质商品供给、创新消费场景，为年货消费注入新活力。 此前，发改委等七部门联合发文，提出要提质增效实施2026年消费品以旧换新政策，推动其与"购在中 国"品牌建设深度融合，为群众享受补贴创造便利场景。并鼓励各地创新举办以旧换新专场活动，加强 新品推介与供需对接，因地制宜打造智能终端体验式消费场景。 依托覆盖全国的门店布局、成熟高效的供应链体系与专业的服务能力，苏宁易购深度融入"政企协同"促 消费体系。近日，"购在新疆•焕新消费"2026新疆新春消费季、辽宁"九九消费季""三九"主题活动、"购 在中国 惠享三晋"太原市2026年消费品以旧换新活动发布会、"惠享四季 购在陇原"2026年甘肃省促消费 活动等多场活动，相继在苏宁易购门店落地。借助这些政企联动平台，苏宁易购进一步聚焦春节消费市 场，以场景化新品推动家电3C消费升级。 围绕春节期间"舒适悦己""清洁焕新""聚会家宴""科技 ...

围绕春节期间"舒适悦己"、"清洁焕新"、"聚会家宴"、"科技年礼"等细分场景，苏宁易购持续加码家电3C"新智年货"供给。年货节期间，苏宁易购联合行业 头部品牌推出超200款行业级新品，包括科沃斯擦窗宝W25、添可洗地机Stretch Wash、华为智慧屏MateTV Max、美菱M鲜生十字门冰箱、海尔融合•洗护家 四筒洗衣机、影石X3影翎无人机等多款新智年货，都将在苏宁易购渠道首发，覆盖清洁、影音、储鲜、洗护、影像等多种生活场景。在国补基础上，加 码"国补、厂补、苏宁补"多重补贴、以旧换新"五免四不限"、免费设计改造等权益，满足购新、焕新消费需求。 为提升消费吸引力和趣味性，苏宁易购还将在全国Suning Max、Pro等核心门店，围绕电竞、美食、摄影等主题开展超1000场线下体验活动，营造沉浸式消 费新场景。例如，联合《王者荣耀》《和平精英》等国民级游戏IP，在超30个城市落地新春城市争霸赛，打造"电竞+社交"逛购体验；同时推出"马住年味 来苏宁学做菜"、"易起来吃年夜饭 团圆家宴" 等美食主题活动，在门店搭建团圆饭、围炉火锅等实景，邀请厨艺达人现场教学，让零售空间承载更多文化内 涵与社区服务功能。 通过系 ...

Core Insights - The home appliance and 3C consumer market is experiencing a surge due to the new round of national subsidies and year-end replacement demand [1][5] - Young consumers, particularly those born in the 90s and 00s, are becoming the main drivers of holiday purchases, focusing on convenience, emotional investment, and creating a festive atmosphere [1][3] Group 1: Market Trends - From January 5 to February 23, Suning.com launched a major promotional event featuring 200 new green smart home appliances, supported by multiple subsidies [1] - The event includes over 1,000 offline experience activities across the country, enhancing consumer engagement through themed events like e-sports competitions and cooking classes [1][5] Group 2: Consumer Behavior - Young consumers are increasingly purchasing home appliances for their parents' health, to reduce household chores with smart products, and to create social spaces at home [1][3] - Recent data indicates that over 80% of young shoppers are buying large appliances for the New Year [1] Group 3: Product Offerings - Suning.com is updating its "New Year shopping list" with innovative products such as smart window-cleaning robots, advanced vacuum cleaners, and large-screen TVs to meet diverse consumer needs [3] - The promotional period will feature over 200 new industry-leading products, including high-tech appliances from major brands, covering various lifestyle scenarios [3] Group 4: Experience and Services - Suning.com is enhancing the shopping experience by collaborating with popular gaming IPs to create new social shopping experiences in over 30 cities [5] - The company is also offering various service guarantees, such as extended trial periods for appliances and free installation services, to improve consumer satisfaction [5] Group 5: Market Outlook - Analysts predict that the new round of national subsidies will further stimulate the demand for home appliance upgrades, potentially leading to a sales peak in the market [5] - Suning.com aims to leverage its extensive store network and service fulfillment system to optimize product offerings and enhance consumer access to quality home appliances [5]