Core Insights - The article highlights Haier's continued dominance in the home appliance market during the Double 11 shopping festival, achieving the top position for 14 consecutive years across various categories [1][2] - The success of Haier's Mairang series is attributed to its alignment with current consumer health needs and the integration of AI technology, enhancing user experience [1][2] Group 1: Market Performance - Haier achieved over 4 billion in sales during Double 11, with multiple products from the Mairang series performing exceptionally well [2] - The Mairang refrigerator 512Ultra ranked first in sales across the refrigerator industry, while the Mairang Comfort Wind bedroom air conditioner topped the air conditioner category during its launch [2] Group 2: Product Innovation - The Mairang series incorporates various AI technologies, such as AI full-space preservation in refrigerators and AI wind comfort technology in air conditioners, addressing user needs for health and comfort [1][2] - The AI dual-circulation constant temperature technology in gas water heaters and AI variable frequency precise temperature control in freezers further enhance the user experience by solving common issues [2] Group 3: Consumer Engagement - The high market interest in the Mairang series reflects Haier's commitment to innovation and responsiveness to consumer feedback, contributing to its penetration in over 60% of households nationwide [2] - The article suggests that as more companies focus on technological innovation, a wider range of aesthetically pleasing, high-performance, and smart home appliances will become available to consumers [2]