随着双11大促正式落下帷幕，不少消费者此次收获颇丰——宝妈们囤了一大波母婴用品；游戏党则入手 了全新电竞设备……而作为双11的热购品类，家电品牌向来竞争激烈，到底谁是今年的"人气王"呢？ 双11战报显示，海尔实现了连续14年全网第一，包含多品类第一、多渠道第一、高端第一、大家电品牌 直播第一等多个成果。其中，麦浪套系始终保持着较高的市场关注度。数据显示，双11期间，麦浪套系 位居抖音、小红书平台家电"套系搜索"第一，且自8月份上新以来多次登上"套系搜索"第一。 海尔麦浪套系的持续走俏，不仅印证了AI智慧家电的市场潜力，更凸显了海尔持续"听劝"的创新理念价 值，正因如此，海尔才能走进全国超6成家庭。未来，随着更多深耕技术创新的企业不断发力，必将有 更多兼具颜值、性能与智慧的家电产品走进千家万户。 此外，燃气热水器的AI双循环恒温技术，解决了多人多点用水忽冷忽热的难题；冷柜的AI变频精准控 温科技，让囤货的肉类、海鲜久存也不变味……这些由麦浪套系构建的智慧体验，正把"健康"与"舒 适"刻进用户日常。 而好的体验也赢得了市场用户的认可与青睐。战报显示，海尔双11套系销售额超40亿，其中海尔麦浪套 系多款产品表现亮眼 ...

走进商场或打开购物APP，琳琅满目的家电品牌永远让人眼花缭乱。特别是在大促节点，想必很多人都 会陷入选择困难症。 时间来到2025年双11，随着京东早在10月9日便全面启动、淘宝等其他电商巨头陆续加入，这一次的"史 上最长双11"正再次掀起家电市场狂风骤雨，也让消费者又一次面临幸福的烦恼：平台+品牌使出浑身解 数的背景下，到底怎么选才能最省心？ 这时候，一组数据或许能帮您拨开迷雾：在众多家电品牌当中，海尔的家庭用户吸引力堪称翘楚。据统 计，全国已有超过3亿家庭选择了海尔，相当于每10户中国家庭中，至少有6户正在使用海尔的产品。 而放眼全球，海尔的表现同样令人瞩目。根据欧睿国际数据，海尔已连续16年位居全球大型家用电器品 牌零售量第一。此外，海尔全球用户数突破10亿大关。 值得注意的是，这样一个被亿万家庭验证的品牌，在今年双11还带来了全新的购物体验——通过"众 测"模式，让消费者从"看参数"转变为"现场体验"，亲身感受产品的卓越性能。 3亿+中国家庭选择海尔背后，无疑透露出耐人深思的行业密码。 用户共创：海尔构建差异化优势的核心密码 究竟是什么让海尔赢得3亿多中国家庭的长期信赖？ 要理解这一点，需要从海尔的创 ...

此外，在"真惠补"基础上，苏宁易购还同步推出了更加长期化、精细化的国庆"超级补"活动，在三大类 核心产品中着重精选了具备智能功能、创新设计或新兴品类"新智严选品类"，给予消费者 10%-15%-20%梯度补贴。近期各品牌上新的新智家电产品，如老板AI数字厨电套系、美的熊墩墩十字 门冰箱、海尔麦浪套系、海信璀套系、松下臻薄S系列洗烘套装等，均可享受至高20%的补贴优惠。 "折叠屏手机十一有活动吗？"、"短视频刷到最新款的四桶洗衣机，国庆就想来买！"、"准备买洗碗 机，国庆价格合适就不等双11了"、"新房装修就差家电了，等不了一点"、"补贴力度再大一点"… 国庆临近，越来越多的消费者在社交平台发出这样的声音——他们不再局限于旧机换新，而是追求科技 潮品与颜值新品的"换优"升级。这一趋势在90后、95后新消费群体中尤为显著。他们不仅看重产品的功 能与性能，更期待家电能为生活注入个性、乐趣与前瞻性体验。并且年轻消费者越来越渴望"即时性"的 满足，希望能够"第一时间"拿到"第一手"的潮流产品。 在这样的消费者呼声中，9月26日，苏宁易购联合百大品牌喊出"不等双11，国庆超级补"的口号，宣布 将双11嘉年华全面提前到国庆 ...

Core Points - The "2025 Linyi Autumn Shopping Season" was launched on September 26, 2023, at the Linyi International Expo Center, focusing on enhancing local consumption and promoting various industries [1][5][9] - The event aims to integrate commerce with culture and tourism, featuring diverse shopping experiences and activities [9][12] Group 1: Event Overview - The launch ceremony included around 200 representatives from government departments, business associations, key enterprises, and financial institutions [1] - The shopping event will last for two days, from September 26 to September 27, providing a consumption feast for citizens [5] Group 2: Economic Impact - Linyi City has invested 1.8 billion yuan in old-for-new subsidies this year, directly stimulating consumption by nearly 15 billion yuan [9] - From January to August, the retail sales of consumer goods above designated size in Linyi increased by 11.1% year-on-year, surpassing the provincial average [9] Group 3: Consumption Promotion Strategies - The Linyi government emphasizes six key consumption areas: shopping malls, cultural tourism, automobiles, live e-commerce, e-commerce platforms, and home furnishings [12] - Over 30 promotional activities have been held in the first eight months of the year to boost consumption [12] Group 4: Upcoming Events - A list of upcoming exhibitions for the fourth quarter was announced, including various industry expos at the Linyi International Expo Center [16] - The events will cover diverse consumer needs, including anime, hygiene products, cultural goods, and toys [16] Group 5: Financial Support for Consumption - China UnionPay's Shandong branch, in collaboration with 33 local banks, has launched a financial promotion campaign with over 10 million yuan in subsidies [19] - The campaign will run until the end of the year, offering discounts ranging from 10 yuan to 300 yuan across various consumption scenarios [19] Group 6: Corporate Participation - Haier Group is participating in the event by offering significant discounts and promotions on home appliances, aiming to enhance consumer experience [23] - The company has set up product experience zones to allow consumers to test products before purchasing [23] Group 7: Community Engagement - Major shopping complexes and supermarkets in Linyi are participating in the shopping season with various promotional activities [37] - Events include price reductions and celebrations across multiple venues, enhancing community engagement and consumer participation [37][44]

8月8日，海尔兄弟走进云南，带大家共同感受云南的山水风光、人文风情和慢节奏生活方式。 据悉，此次活动将"海尔麦浪套系上市""以旧换新""海尔兄弟IP"与"有一种叫云南的生活"相结合，打造系列活动，立体呈现云南山水、人文、生活方式。 活动首站定于8月8日在昆明公园1903云湖边启幕，活动将持续三天（8月8日-8月10日）。活动期间不仅设有美味又有趣的麦浪集市，而且有菌子小课堂、松 茸料理制作、傣族舞蹈跟学等丰富多彩的互动活动，还有海尔兄弟手办、公仔玩偶等你来抽。 让我们相约昆明·1903云湖广场，与海尔兄弟一同开启这充满欢乐与惊喜的云南之旅吧！（赵雨晴） 编辑：赵鼎 转自：新华财经 有一种令人向往的生活方式，在四季如春、风景如画，多民族文化交融共生的云南；有一种深厚的兄弟情谊，是相互扶持、不离不弃、共同奋斗的"海尔"兄 弟情。 ...

Core Insights - The 11th "717" event by Suning.com and Haier has evolved into a significant marketing IP in the home appliance industry, marking a new wave of consumer demand for appliances during the summer heat [1][2][8] - The event has seen a substantial increase in sales, with Haier's overall appliance sales on Suning.com growing by 28% year-on-year, and air conditioning sales doubling [2][12] Group 1: Event Evolution and Impact - The "717" event has transformed from a brand festival to a lifestyle shopping festival, with sales scale increasing over tenfold since its inception in 2015, where the first day's sales exceeded 300 million yuan [8][12] - The partnership between Suning.com and Haier has led to the development of a new consumption culture symbol, focusing on user experience and value creation [9][11] Group 2: Product and Service Innovations - The "Three Good Standards" introduced during this year's event emphasize good products, good services, and good experiences, with over 20 trend-setting products launched [4][5] - Service upgrades include a comprehensive service model with long-term warranties and dedicated customer service roles, enhancing user trust and satisfaction [4][11] Group 3: Market Trends and Future Outlook - The smart home appliance market is projected to grow significantly, with an expected market size of approximately 5.9 trillion yuan by 2025, and smart appliances' penetration rate increasing to 50% [12][13] - The event aligns with national policies promoting green and energy-efficient products, indicating a strategic opportunity for the home appliance industry [12][14]