海尔专卖店运营数据证实了"统仓ToC"的实际成效。福州伟诚海尔专卖店今年上线统仓ToC后，ToC订 单占比达到96%。仓库、人工及车辆等成本全年节省30余万元。同时，该公司部分乡镇专卖店有82%的 订单通过统仓ToC完成，零售目标完成率达138%，2025年实现了20%的零售增长。 未来，海尔专卖店将通过"统仓ToC"全面重塑商业模式。海尔专卖店在庆典现场宣布，2026年上半年， 统仓直达、跨境配送等深化"统仓ToC"的服务功能将陆续上线，进一步缩短链路、降低客户资金准入门 槛、提升用户送装服务体验。 从2025年逆势增长到2026年深化变革，海尔专卖店正通过"统仓ToC"将门店从库存管理压力中解放出 来。随着未来更多服务功能的上线，这一模式将进一步释放线下门店的零售活力，推动商业模式向更高 效的数字化方向演进。 2025年家电线下市场形势严峻，传统实体门店长期面临备货周转期长、资金占用量大以及库存积压等经 营挑战。面对行业普遍存在的供应链与资金链痛点，海尔专卖店给出的解题思路是"统仓ToC"模式。 12月27日，海尔专卖店在"全域ToC全栈创新"29周年庆典上公布2025年的经营数据：海尔专卖店80%以 上 ...

2025年家电线下市场下滑，实体店不光客流被抢，生意也越来越难做。但在12月27日的"全域ToC 全栈 创新"海尔专卖店29周年庆典上，海尔专卖店成绩却逆势亮眼：渠道整体零售规模逆势增长，海尔麦浪 套系成为行业热词，80%以上的区县客户实现统仓ToC，新增触点2800多家。这背后是基于海尔专卖店 在2025年坚持统仓ToC模式转型，坚持体验创新、产品创新。 周年庆上，海尔集团副总裁、中国区总经理赵弇锋发布海尔专卖店2026年"9+5模式"，聚焦当前市场形 势的变化，中国区不断深化模式变革，对于专卖店渠道制定了专属的"9+5模式"，即2026年的9个规划和 落地5个联动。 "9大规划"涵盖口碑、产品、触点、服务、激励政策、数字运营、活动模式、人员组织、业务联动9个维 度，瞄准实体店 "客流少、转化难、产品不贴合、政策复杂、成本高" 等痛点，逐一给出解决方案。 其中，针对门店客流被分流、转化低的难题，海尔专卖店规划双线融合方案。海尔线上平台与线下门店 将实现深度融合，打造OTO新模式。通过统仓货盘、新品分享、线上商机导流等四大场景，实现流量 的高效承接与转化，把路过的客流变成实实在在的订单。 面对产品竞争力不足、 ...

Core Insights - The article highlights Haier's continued dominance in the home appliance market during the Double 11 shopping festival, achieving the top position for 14 consecutive years across various categories [1][2] - The success of Haier's Mairang series is attributed to its alignment with current consumer health needs and the integration of AI technology, enhancing user experience [1][2] Group 1: Market Performance - Haier achieved over 4 billion in sales during Double 11, with multiple products from the Mairang series performing exceptionally well [2] - The Mairang refrigerator 512Ultra ranked first in sales across the refrigerator industry, while the Mairang Comfort Wind bedroom air conditioner topped the air conditioner category during its launch [2] Group 2: Product Innovation - The Mairang series incorporates various AI technologies, such as AI full-space preservation in refrigerators and AI wind comfort technology in air conditioners, addressing user needs for health and comfort [1][2] - The AI dual-circulation constant temperature technology in gas water heaters and AI variable frequency precise temperature control in freezers further enhance the user experience by solving common issues [2] Group 3: Consumer Engagement - The high market interest in the Mairang series reflects Haier's commitment to innovation and responsiveness to consumer feedback, contributing to its penetration in over 60% of households nationwide [2] - The article suggests that as more companies focus on technological innovation, a wider range of aesthetically pleasing, high-performance, and smart home appliances will become available to consumers [2]

Core Insights - Haier has become a leading choice for over 300 million households in China, with at least 6 out of every 10 families using Haier products [1][2] - Haier has maintained its position as the world's largest home appliance brand in retail volume for 16 consecutive years, with global users surpassing 1 billion [1] - The company is innovating shopping experiences through a "crowd testing" model, allowing consumers to experience products firsthand [1] Group 1: User-Centric Innovation - Haier's success is attributed to its user-centered innovation philosophy, evolving from single products to smart suites and complete home solutions [3][4] - The company has a history of responding to user needs, exemplified by the development of the "lazy wash" washing machine and the Mailang refrigerator, which addresses specific consumer concerns [3][4] Group 2: Product Differentiation - Haier's product offerings are tiered to meet diverse consumer demands, including high aesthetics for younger users and AI technology for quality-conscious consumers [4][5] - The Mailang series has gained significant attention, particularly among young consumers, with a 90% user base in this demographic [7] Group 3: Technological Advancements - The Mailang refrigerator features advanced preservation technology developed in collaboration with the Chinese Academy of Sciences, boasting 204 patent applications [8] - The Mailang air conditioner utilizes AI technology to enhance user comfort by adjusting airflow based on real-time monitoring of human presence [8] Group 4: Future Living Scenarios - Haier is moving beyond traditional appliances to create integrated smart living environments, exemplified by its Three Wings Bird brand offering customized smart home solutions [5][8] - The seamless interaction between Haier appliances represents a vision of future living, where devices autonomously assist users in daily tasks [8]

Group 1 - The core viewpoint of the articles highlights a shift in consumer behavior towards "upgrading" to innovative and aesthetically pleasing home appliances, particularly among younger demographics such as those born in the 90s and 95s [1][3] - Consumers are increasingly seeking immediate satisfaction and are eager to acquire trendy products without waiting for major sales events like Double Eleven [1][3] - In response to consumer demand, Suning.com has launched a campaign called "Super Supplement" during the National Day holiday, offering significant discounts and early access to promotions typically associated with Double Eleven [3][5] Group 2 - Suning.com is promoting a range of new technology products at competitive prices, such as a 1.5-horsepower energy-efficient air conditioner for 2,199 yuan and an 85-inch high-refresh quantum dot TV for 3,999 yuan, showcasing a commitment to affordability [3][5] - The "Super Supplement" initiative includes a tiered subsidy system for selected smart home appliances, offering discounts of 10%-20% on new and innovative products from various brands [5][7] - Suning.com aims to make advanced technology accessible to a broader audience by combining quality products, services, and pricing strategies, thereby transforming smart appliances from luxury items into everyday essentials [7]

Core Points - The "2025 Linyi Autumn Shopping Season" was launched on September 26, 2023, at the Linyi International Expo Center, focusing on enhancing local consumption and promoting various industries [1][5][9] - The event aims to integrate commerce with culture and tourism, featuring diverse shopping experiences and activities [9][12] Group 1: Event Overview - The launch ceremony included around 200 representatives from government departments, business associations, key enterprises, and financial institutions [1] - The shopping event will last for two days, from September 26 to September 27, providing a consumption feast for citizens [5] Group 2: Economic Impact - Linyi City has invested 1.8 billion yuan in old-for-new subsidies this year, directly stimulating consumption by nearly 15 billion yuan [9] - From January to August, the retail sales of consumer goods above designated size in Linyi increased by 11.1% year-on-year, surpassing the provincial average [9] Group 3: Consumption Promotion Strategies - The Linyi government emphasizes six key consumption areas: shopping malls, cultural tourism, automobiles, live e-commerce, e-commerce platforms, and home furnishings [12] - Over 30 promotional activities have been held in the first eight months of the year to boost consumption [12] Group 4: Upcoming Events - A list of upcoming exhibitions for the fourth quarter was announced, including various industry expos at the Linyi International Expo Center [16] - The events will cover diverse consumer needs, including anime, hygiene products, cultural goods, and toys [16] Group 5: Financial Support for Consumption - China UnionPay's Shandong branch, in collaboration with 33 local banks, has launched a financial promotion campaign with over 10 million yuan in subsidies [19] - The campaign will run until the end of the year, offering discounts ranging from 10 yuan to 300 yuan across various consumption scenarios [19] Group 6: Corporate Participation - Haier Group is participating in the event by offering significant discounts and promotions on home appliances, aiming to enhance consumer experience [23] - The company has set up product experience zones to allow consumers to test products before purchasing [23] Group 7: Community Engagement - Major shopping complexes and supermarkets in Linyi are participating in the shopping season with various promotional activities [37] - Events include price reductions and celebrations across multiple venues, enhancing community engagement and consumer participation [37][44]

Group 1 - The event organized by Haier Brothers in Yunnan aims to showcase the region's natural beauty, cultural diversity, and lifestyle [1][3] - The activities include the launch of the "Haier Wheat Wave Series," trade-in promotions, and the "Haier Brothers IP," all integrated with the theme "A Lifestyle Called Yunnan" [3] - The first event will take place from August 8 to August 10 at Kunming Park 1903, featuring a variety of interactive activities such as a market, cooking classes, and cultural performances [3] Group 2 - The event will include a "Wheat Wave Market," mushroom cooking classes, and dance lessons from the Dai ethnic group, providing a rich cultural experience [3] - Attendees will have the opportunity to win Haier Brothers figurines and toys during the event [3] - The event is designed to create a joyful and surprising experience for participants, emphasizing community engagement and cultural exchange [3]

Core Insights - The 11th "717" event by Suning.com and Haier has evolved into a significant marketing IP in the home appliance industry, marking a new wave of consumer demand for appliances during the summer heat [1][2][8] - The event has seen a substantial increase in sales, with Haier's overall appliance sales on Suning.com growing by 28% year-on-year, and air conditioning sales doubling [2][12] Group 1: Event Evolution and Impact - The "717" event has transformed from a brand festival to a lifestyle shopping festival, with sales scale increasing over tenfold since its inception in 2015, where the first day's sales exceeded 300 million yuan [8][12] - The partnership between Suning.com and Haier has led to the development of a new consumption culture symbol, focusing on user experience and value creation [9][11] Group 2: Product and Service Innovations - The "Three Good Standards" introduced during this year's event emphasize good products, good services, and good experiences, with over 20 trend-setting products launched [4][5] - Service upgrades include a comprehensive service model with long-term warranties and dedicated customer service roles, enhancing user trust and satisfaction [4][11] Group 3: Market Trends and Future Outlook - The smart home appliance market is projected to grow significantly, with an expected market size of approximately 5.9 trillion yuan by 2025, and smart appliances' penetration rate increasing to 50% [12][13] - The event aligns with national policies promoting green and energy-efficient products, indicating a strategic opportunity for the home appliance industry [12][14]