8月8日，海尔兄弟走进云南，带大家共同感受云南的山水风光、人文风情和慢节奏生活方式。 据悉，此次活动将"海尔麦浪套系上市""以旧换新""海尔兄弟IP"与"有一种叫云南的生活"相结合，打造系列活动，立体呈现云南山水、人文、生活方式。 活动首站定于8月8日在昆明公园1903云湖边启幕，活动将持续三天（8月8日-8月10日）。活动期间不仅设有美味又有趣的麦浪集市，而且有菌子小课堂、松 茸料理制作、傣族舞蹈跟学等丰富多彩的互动活动，还有海尔兄弟手办、公仔玩偶等你来抽。 让我们相约昆明·1903云湖广场，与海尔兄弟一同开启这充满欢乐与惊喜的云南之旅吧！（赵雨晴） 编辑：赵鼎 转自：新华财经 有一种令人向往的生活方式，在四季如春、风景如画，多民族文化交融共生的云南；有一种深厚的兄弟情谊，是相互扶持、不离不弃、共同奋斗的"海尔"兄 弟情。 ...

Core Insights - The 11th "717" event by Suning.com and Haier has evolved into a significant marketing IP in the home appliance industry, marking a new wave of consumer demand for appliances during the summer heat [1][2][8] - The event has seen a substantial increase in sales, with Haier's overall appliance sales on Suning.com growing by 28% year-on-year, and air conditioning sales doubling [2][12] Group 1: Event Evolution and Impact - The "717" event has transformed from a brand festival to a lifestyle shopping festival, with sales scale increasing over tenfold since its inception in 2015, where the first day's sales exceeded 300 million yuan [8][12] - The partnership between Suning.com and Haier has led to the development of a new consumption culture symbol, focusing on user experience and value creation [9][11] Group 2: Product and Service Innovations - The "Three Good Standards" introduced during this year's event emphasize good products, good services, and good experiences, with over 20 trend-setting products launched [4][5] - Service upgrades include a comprehensive service model with long-term warranties and dedicated customer service roles, enhancing user trust and satisfaction [4][11] Group 3: Market Trends and Future Outlook - The smart home appliance market is projected to grow significantly, with an expected market size of approximately 5.9 trillion yuan by 2025, and smart appliances' penetration rate increasing to 50% [12][13] - The event aligns with national policies promoting green and energy-efficient products, indicating a strategic opportunity for the home appliance industry [12][14]