清晨，广东茂名高州市根子镇柏桥村荔枝林里，荔枝种植大户何建和正忙碌着，荔枝树已隐隐冒出白色 花芽。"现在是荔枝抽穗期，要及时管护，农户们都开始忙起来了。"何建和自豪地说，他的合作社联合 了36户社员，管理周边2000多亩荔枝林，去年销售额超1000万元。 乡村片区组团发展，是茂名推进"百县千镇万村高质量发展工程"（下称"百千万工程"）的一个缩影。茂 名以柏桥村为节点，联动周边根子、分界、泗水3个荔枝龙眼主产镇，连线成片打造1.5万亩共富片区。 2025年，柏桥村集体经济收入预计达500万元，较2022年增长180%，辐射带动周边13个行政村集体经济 收入平均超70万元，根子镇、分界镇均入选国家级农业产业强镇、全国文明镇。柏桥片区初步形成"百 业共富、家家共富、片区共富、物质精神共富"协同共富新路径。 全链升级做成荔枝大产业 荔枝是柏桥片区特色"土特产"，如何避免"丰产不丰收"？2024年以来，茂名实施"荔枝之乡"提升行动， 进一步提升技术，把"小特产"做成富民兴村的"大产业"。 目前，茂名布局了300多个田头"智慧小站"，让荔枝24小时"鲜达"全国。同时，研发出可"锁鲜"18个月 的"冻眠"荔枝技术，为荔枝深 ...

Core Viewpoint - The "6·6 Give 'Lychee' Festival" in Guangdong aims to promote the global consumption of Guangdong lychees through innovative marketing strategies and collaboration among various stakeholders in the agricultural sector [12][40][49]. Group 1: Event Overview - The "6·6 Give 'Lychee' Festival" was held in Guangzhou, inviting global audiences to enjoy Guangdong lychees [12][3]. - The event utilized new media and marketing concepts to mobilize both online and offline resources, engaging farmers, distributors, and influencers [4][5][40]. - The festival featured a variety of activities, including live streaming and product recommendations from influencers, showcasing lychee products from major production areas [20][21][36]. Group 2: Marketing Strategies - The event introduced new marketing models, such as lychee-flavored beverages and snacks, to attract younger consumers [77][78]. - A unique "I have a lychee tree in Guangdong" campaign was launched, allowing global consumers to virtually adopt lychee trees and engage with the production process [79][80]. - Collaborations with major e-commerce and logistics platforms like Meituan, JD.com, and SF Express were established to enhance distribution efficiency and reach [91][92][94]. Group 3: Economic Impact - Guangdong's lychee industry supports approximately 1.8 million workers and contributes significantly to the local economy, with stable planting areas of around 4 million acres [50][49]. - The festival aims to boost farmers' incomes and enhance the vitality of rural areas through increased sales and marketing efforts [6][7][88]. - The event's success is reflected in a significant increase in sales, with JD.com reporting over 560% growth in transaction volume for Guangdong lychees [95]. Group 4: Cultural Significance - Guangdong lychee is not only a product but also a cultural symbol, with historical significance and representation in various cultural activities during the festival [54][70]. - The festival included cultural performances and discussions about the heritage of lychee cultivation, reinforcing its status as a cultural icon [68][69].