燃旺烟火气 激发消费力 餐饮业是广州的"金字招牌"，是千年商都的烟火气。 8月22日下午，作为美食之都的广州，召开了一场特殊的餐饮业发展座谈会。市委、市政府主要领导共同出 席，16家餐饮企业代表提出意见建议，市直相关部门现场一一作出回应。这场关键时刻召开的座谈会，不仅 体现了广州优越的营商环境，展现了广州发展的信心，也彰显了广州持续升腾的发展活力。 为什么是餐饮业？哪些企业参加？发展的信心来自哪里？规格如此之高、范围如此之广的座谈会释放了什么 信号？我们从四个维度进行解读。 为何召开座谈会？ 餐饮业一头连着民生，一头系着经济，是促消费的重要领域 消费是经济发展的"压舱石"。 2024年12月召开的中央经济工作会议对2025年经济工作作出系统部署，将"大力提振消费、提高投资效益，全 方位扩大国内需求"列为九项重点任务之首。而餐饮业一头连着民生，一头系着经济，是促消费的重要领域。 广州美食云集的大型商场暑假期间人气"爆棚"。 既有国有企业，也有民营餐饮；既有连锁品牌餐厅，也有现制饮品企业 这场座谈会的特殊意义不仅在于规格高，更在于参会餐饮企业分布之广。 广州不仅是国际化大都市，也是美食之都。放眼广州，既有门庭若市 ...

Core Viewpoint - The event "Maoming Red Lychee Across Thousands of Miles" successfully showcased the innovative integration of transportation, live streaming, and cultural IP, significantly enhancing the brand value of Maoming lychee and opening new pathways for regional agricultural product branding [2][4][5]. Group 1: Event Overview - The event took place from June 10 to June 14, covering over 2000 kilometers from Baqiao Service Area to Xi'an Huaqing Palace [3][26]. - It featured a live streaming component that attracted over 100,000 online viewers, witnessing the journey of lychee from the orchard to consumers [30][39]. Group 2: Cultural and Marketing Strategy - The integration of the TV drama "Lychee of Chang'an" with the lychee marketing strategy created a unique opportunity for cultural and agricultural synergy, transforming the lychee into a cultural symbol [8][20]. - The collaboration with Tencent led to the creation of three themed gift boxes that incorporated elements from the drama, enhancing market engagement and expanding sales channels [13][20]. Group 3: Sales Performance - The innovative "direct supply + IP gift box" model effectively addressed consumer pain points, resulting in over 10,000 orders within a week [31][32]. - The event culminated in a cultural festival at Xi'an Huaqing Palace, attracting thousands and boosting both brand visibility and sales [40][41]. Group 4: Industry Development - The Maoming Agricultural and Cultural Tourism Group is focusing on extending the lychee industry from a seasonal product to a year-round offering by developing processed products such as lychee pastries and desserts [46][47]. - The group is also enhancing brand value through cultural initiatives, including collaborations with local artists and the creation of promotional content [48][49]. Group 5: Future Outlook - The company aims to continue leveraging cultural IP to drive innovation in the lychee industry, exploring the integration of culture, technology, and agriculture to elevate Maoming lychee to a broader market stage [55][56].

Core Insights - The article discusses the evolution of the lychee industry in China, highlighting advancements in cold chain logistics and processing that enhance the preservation and marketability of lychees [1][2][3] Group 1: Production and Supply Chain - The development of new models such as "platform enterprises + agricultural bases" and "fresh e-commerce + direct delivery from production areas" aims to streamline the supply chain for agricultural products [3] - The "14th Five-Year Plan for Cold Chain Logistics Development" sets targets for low-temperature processing rates for meat, fruits, and vegetables by 2025, aiming for 85% for meat, 30% for fruits and vegetables, and 85% for aquatic products [2] - The number of national backbone cold chain logistics bases has reached 105, improving the infrastructure for preserving agricultural products [2] Group 2: Consumer Trends and Market Development - The lychee's shelf life has been extended to over 30 days due to advancements in preservation technology and logistics, making it easier for consumers to access fresh lychees [2] - There is a growing trend in processing lychees into value-added products such as canned lychees, lychee wine, and freeze-dried lychees, with significant production concentrated in regions like Fujian and Guangdong [2] - The integration of agriculture with cultural tourism has led to increased consumer interest and engagement, with events and festivals promoting lychee culture and enhancing brand recognition [3] Group 3: Future Directions - The article emphasizes the need for modernizing agricultural product circulation, particularly by improving cold chain logistics and enhancing post-harvest processing, packaging, and marketing [3] - The focus is on both the initial production phase and the final consumption phase, encouraging collaboration among various enterprises to build shared cold chain facilities [3] - The lychee industry's transformation reflects broader trends in rural revitalization, showcasing how cold chain logistics and processing can benefit farmers and enhance agricultural productivity [3]

Core Viewpoint - The "6·6 Give 'Lychee' Festival" in Guangdong aims to promote the global consumption of Guangdong lychees through innovative marketing strategies and collaboration among various stakeholders in the agricultural sector [12][40][49]. Group 1: Event Overview - The "6·6 Give 'Lychee' Festival" was held in Guangzhou, inviting global audiences to enjoy Guangdong lychees [12][3]. - The event utilized new media and marketing concepts to mobilize both online and offline resources, engaging farmers, distributors, and influencers [4][5][40]. - The festival featured a variety of activities, including live streaming and product recommendations from influencers, showcasing lychee products from major production areas [20][21][36]. Group 2: Marketing Strategies - The event introduced new marketing models, such as lychee-flavored beverages and snacks, to attract younger consumers [77][78]. - A unique "I have a lychee tree in Guangdong" campaign was launched, allowing global consumers to virtually adopt lychee trees and engage with the production process [79][80]. - Collaborations with major e-commerce and logistics platforms like Meituan, JD.com, and SF Express were established to enhance distribution efficiency and reach [91][92][94]. Group 3: Economic Impact - Guangdong's lychee industry supports approximately 1.8 million workers and contributes significantly to the local economy, with stable planting areas of around 4 million acres [50][49]. - The festival aims to boost farmers' incomes and enhance the vitality of rural areas through increased sales and marketing efforts [6][7][88]. - The event's success is reflected in a significant increase in sales, with JD.com reporting over 560% growth in transaction volume for Guangdong lychees [95]. Group 4: Cultural Significance - Guangdong lychee is not only a product but also a cultural symbol, with historical significance and representation in various cultural activities during the festival [54][70]. - The festival included cultural performances and discussions about the heritage of lychee cultivation, reinforcing its status as a cultural icon [68][69].

4月14日记者探营广交会了解到，第一期以"先进制造"为主题，展览总面积达52万平方米。 此次特别增设了服务机器人专区，集中展示包括人形机器人在内的前沿科技成果，成为最大亮点之一。 第一期展商过万 新业态大量涌现 据介绍，第137届广交会第一期线下展展览总面积52万平方米，展位数量达25064个，参展企业11304家 （企业数按不重复统计，下同），展览题材包括电子家电、工业制造、照明电气、五金工具、车辆及两 轮车5个板块19个展区。 值得关注的是，第一期突出先进产业和科技支撑，新产品、新技术、新业态大量涌现。其中，与"新三 样"、数字技术、智能制造相关的展位近8900个，参展企业约3700家。 据介绍，第一期广交会品牌展位4950个，共有经过严格程序遴选出的969家品牌企业参展。首次前来参 展的企业超1600家，拥有国家级高新技术企业、制造业单项冠军、专精特新"小巨人"等称号的优质特色 企业超5100家，比上届同期增加约900家，助推中国制造向全球产业链、价值链中高端攀升。 本届广交会首次设立的服务机器人专区成为最大亮点之一。中国对外贸易中心广交会工作处工作人员陈 思琦表示，本届广交会将首次设置服务机器人专区， ...