内容概况：荔枝作为典型的亚热带栽培果树，喜高温高湿、阳光充足的环境，适宜在富含腐殖质的酸性 土壤中生长，但对霜冻较为敏感。其繁殖方式主要包括播种、压条和嫁接。在中国，荔枝主要分布于北 纬18-29度之间的地区，其中广东是最大的产区，福建、广西和海南次之，四川、云南、贵州及台湾等 地也有少量种植。由于荔枝具有显著的"大小年"特性，2024年恰逢"小年"，挂果量较低，再加上2023年 的暖冬和2024年春季持续偏多的降雨，导致全国荔枝产量大幅下滑，总产量仅为172.79万吨，同比减产 47%。然而，2025年1-2月，全国荔枝主产区气候以低温干旱为主，光照充足，全国主产区各品种成花 良好。主栽早熟品种'妃子笑''白糖罂'等平均成花率90.00%，主栽中晚熟品种'桂味''糯米糍''鸡嘴荔''黑 叶''怀枝'等平均成花率88.50%，新品种'仙进奉''岭丰糯''无核荔枝''越州红''冰荔''井岗红糯''观音 绿''仙桃荔'等平均成花率87.40%，为丰产奠定坚实基础。基于良好的成花情况和有利的气候条件，预 计2025年中国荔枝产量将大幅回升，达到365.04万吨，同比增幅达到111.26%。 相关上市企业：百果园集团 ...

Core Viewpoint - The event "Maoming Red Lychee Across Thousands of Miles" successfully showcased the innovative integration of transportation, live streaming, and cultural IP, significantly enhancing the brand value of Maoming lychee and opening new pathways for regional agricultural product branding [2][4][5]. Group 1: Event Overview - The event took place from June 10 to June 14, covering over 2000 kilometers from Baqiao Service Area to Xi'an Huaqing Palace [3][26]. - It featured a live streaming component that attracted over 100,000 online viewers, witnessing the journey of lychee from the orchard to consumers [30][39]. Group 2: Cultural and Marketing Strategy - The integration of the TV drama "Lychee of Chang'an" with the lychee marketing strategy created a unique opportunity for cultural and agricultural synergy, transforming the lychee into a cultural symbol [8][20]. - The collaboration with Tencent led to the creation of three themed gift boxes that incorporated elements from the drama, enhancing market engagement and expanding sales channels [13][20]. Group 3: Sales Performance - The innovative "direct supply + IP gift box" model effectively addressed consumer pain points, resulting in over 10,000 orders within a week [31][32]. - The event culminated in a cultural festival at Xi'an Huaqing Palace, attracting thousands and boosting both brand visibility and sales [40][41]. Group 4: Industry Development - The Maoming Agricultural and Cultural Tourism Group is focusing on extending the lychee industry from a seasonal product to a year-round offering by developing processed products such as lychee pastries and desserts [46][47]. - The group is also enhancing brand value through cultural initiatives, including collaborations with local artists and the creation of promotional content [48][49]. Group 5: Future Outlook - The company aims to continue leveraging cultural IP to drive innovation in the lychee industry, exploring the integration of culture, technology, and agriculture to elevate Maoming lychee to a broader market stage [55][56].

Core Insights - The article discusses the evolution of the lychee industry in China, highlighting advancements in cold chain logistics and processing that enhance the preservation and marketability of lychees [1][2][3] Group 1: Production and Supply Chain - The development of new models such as "platform enterprises + agricultural bases" and "fresh e-commerce + direct delivery from production areas" aims to streamline the supply chain for agricultural products [3] - The "14th Five-Year Plan for Cold Chain Logistics Development" sets targets for low-temperature processing rates for meat, fruits, and vegetables by 2025, aiming for 85% for meat, 30% for fruits and vegetables, and 85% for aquatic products [2] - The number of national backbone cold chain logistics bases has reached 105, improving the infrastructure for preserving agricultural products [2] Group 2: Consumer Trends and Market Development - The lychee's shelf life has been extended to over 30 days due to advancements in preservation technology and logistics, making it easier for consumers to access fresh lychees [2] - There is a growing trend in processing lychees into value-added products such as canned lychees, lychee wine, and freeze-dried lychees, with significant production concentrated in regions like Fujian and Guangdong [2] - The integration of agriculture with cultural tourism has led to increased consumer interest and engagement, with events and festivals promoting lychee culture and enhancing brand recognition [3] Group 3: Future Directions - The article emphasizes the need for modernizing agricultural product circulation, particularly by improving cold chain logistics and enhancing post-harvest processing, packaging, and marketing [3] - The focus is on both the initial production phase and the final consumption phase, encouraging collaboration among various enterprises to build shared cold chain facilities [3] - The lychee industry's transformation reflects broader trends in rural revitalization, showcasing how cold chain logistics and processing can benefit farmers and enhance agricultural productivity [3]

粤荔世界享！ 6·6给"荔"节助广 东荔枝甜遍全球 _南方+_南方 plus "我希望我的粉 丝们，人人都能 实现我在广东有 一棵荔枝树！"6 月6日，"6·6 给'荔'节——广 东荔枝全球品鲜 嘉年华"在广州 举行，现场，网 络达人发出邀 约，喊全网吃广 东荔枝，邀全球 共赴广东佳果盛 宴。 活动以新媒体、 新理念、新业 态、新市场持续 赋能新营销，线 上线下全网发 动，产区销区全 面动员，集聚产 地果农、经销 商、物流商、品 牌商、网络达 人、文化名人、 央省市主流媒体 等跨界力量，引 爆给"荔""消费 日"，带动广东 佳果"消费季" ， 打造农产品强势 在地IP，做 好"土特产"文 章，切实推动农 业增效益、农村 增活力、农民增 收入。 本次活动由中共 广东省委宣传部 指导，广东省委 网信办、广东省 农业农村厅、广 东广播电视台主 办，广东卫视频 道承办。主流媒 体、社交平台云 集响应，全网聚 焦！千名顶流、 十万村播联袂发 力，蓄势待发！ 广东，以最大的 诚意，邀全球共 享这场夏日荔枝 盛宴！ 千万达人十万村 播 6月6日，"6·6给'荔'节——广东荔枝全球品鲜嘉年华"在广州举行。 助"荔"大行动火 ...

中新网海口6月5日电 (记者张茜翼)2025中国·海口秀英火山荔枝文化活动暨永兴火山荔枝王大比拼5日在 海口秀英区永兴镇荔枝花海启幕。当天，一颗重达87.68克的"火山荔枝王"在公益拍卖环节以6.8万元的 成交价落槌。 海口火山荔枝王，个头大如鸡蛋。海口市秀英区委宣传部供图 "荔枝王"又名紫娘喜，味美甘甜，以出众的果形和品质闻名于荔枝界。海口市秀英区的永兴镇、石山镇 是其主要产地。 当天，21位荔枝王种植户携精品荔枝参与比拼。来自海南省农业科学院热带果树研究所专家组成的评审 团，依据单果重量、色泽、美观度及甜度等核心指标进行综合评定。 6月5日，2025中国·海口秀英火山荔枝文化活动暨永兴火山荔枝王大比拼在海口秀英区永兴镇荔枝花海 启幕。图为荔枝王种植户携精品荔枝参与比拼。海口市秀英区委宣传部供图 海口市秀英区永兴镇美东村委会种植户陈诗诵凭借优质果品荣获"2025永兴火山荔枝王"称号。在现场公 益拍卖环节，他种植的最大单颗荔枝经过数轮举牌出价，以6.8万元高价被一位采购商拍得，赢得满场 喝彩。 图为火山荔枝王公益拍卖环节，采购商举牌出价。海口市秀英区委宣传部供图 现场的产销签约活动中，多笔"火山荔枝王"销售订 ...