如何推动县域产 业成链成群高质 量发展？广东这 场研讨干货满 满！_南方+_南 方plus 2月24日，在广 东省高质量发展 大会"百千万工 程"县域产业融 合与高质量发展 分会场，"成链 成群壮大县域特 色产业"专题研 讨在省发展改革 委副主任、省大 湾区办常务副主 任朱伟的主持下 举行。 广东省高质量发展大会"百千万工程"县域产业融合与高质量发展分会场举行"成链成群壮大县域特色产业"专题研讨。谭家富 摄 朱伟指出，县域 经济是高质量发 展的重要基石， 产业发展则是县 域经济的关键支 撑。"如何推动 产业在县域层面 成链成群、成行 成势是发展壮大 县域经济的一道 必答题。"来自 佛山市、汕头市 澄海区、广州酒 家集团和广东雪 蕾香氛文化有限 公司的四位代表 现场"同题共 答"，围绕产业 有序转移、传统 产业升级、农产 品精深加工和县 域产业融合发展 等主题分享实践 经验，为县域经 济高质量发展提 供了可借鉴的路 径。 跨区域协作共建 园区 打造产业转 移"升级版" 朱伟表示，成链 成群壮大县域特 色产业，首先要 解决"产业从哪 里来"的问 题。"我省县域 产业基础薄弱、 发展层次不高， 仅靠县自身力量 很难 ...

新春佳节将至，消费热潮奔涌。2月11日，由南方都市报社与广州银行联合举办的"广货行天下"岭南年 货节在广州市人民公园开幕。活动将持续两天，现场汇聚众多广东老字号和非遗潮品，更有粤语合唱、 醒狮巡游等充满广府风情的文化表演，从味觉、视觉到听觉，全方位营造"广府情浓"的节日氛围。 本次活动通过"媒体+金融"双重赋能，创新消费场景，通过多样化传播方式带动超54万线上阅读量，不 仅将线下年味延伸为线上热点，更深度挖掘出优质广货背后消费者对金融服务的新需求、新期待。通过 政府搭台、媒体与金融机构联手，活动力求呈现一场兼具温度与底蕴的广货消费盛宴。 "媒体+金融"赋能，打造广货消费新场景 南方都市报社党委副书记、主编刘江涛在致辞中表示，南方都市报作为根植广东的主流都市媒体，始终 将服务实体经济、激发消费活力作为重要使命。多年来，与各级政府部门、金融机构紧密合作、携手同 行，持续深化"媒体+金融"的合作内涵，不仅记录广东金融业蓬勃发展的坚实足迹，更积极搭建平台， 将媒体的公信力与传播力、金融机构的专业服务能力与资源配置力，以及广东制造与消费产业的深厚底 蕴深度融合，共同为扩内需、促消费聚势赋能，助力实体经济高质量发展。 近 ...

精准帮扶"沉下去"，产业增收"活起来"。 在从化区吕田镇，驻镇强村工作队以"科技+绿色"为核心赋能农业，引入广东省农业科学院团队，在安山、草埔等村 试种水稻、番薯新品种，应用机械化耕作和智慧种植技术，实现了稳产增收。600多亩沉睡的土地"醒"了过来，村集 体也通过分成获得了可持续收益。团队还在份田、桂峰等村对60亩高山茶树开展富硒技术试种，使茶叶达到国家富硒 标准，后续还计划将技术推广至全镇近4000亩茶园及稻米、番薯等作物，通过美食节联动星级厨师创新"吕田一桌 菜"，融合餐饮与文旅，打造富硒茶产业链，促进当地农民稳步增收。 这样的精准帮扶故事，在广州北部山区不断上演。 在增城区正果镇，工作队以荔枝产业为突破口，通过构建"南荔北运"产销体系，将荔枝销往新疆喀什，跨域5000公里 保障冷链品质，更借助"街村结对""会村结对"模式拓展渠道，帮助销售荔枝约30万斤，销售额突破360万元。镇上还举 办荔枝文化周，结合醒狮表演、直播带货等活动，提升品牌影响力，并与广州酒家集团合作开发荔枝酥等文创产品， 实现鲜果与加工品联动销售，促进消费助农。 构建帮扶体系 实现精准对接 帮扶促振兴，融合向共富。记者从广州市农业农村局了 ...

Core Viewpoint - The launch of the "Intangible Cultural Heritage New Year Celebration: Taste of Chinese New Year" event in Guangzhou aims to promote cultural heritage and stimulate consumption during the Spring Festival [1][3]. Group 1: Event Highlights - The Guangzhou Municipal Bureau of Culture, Radio, Film and Tourism has released the "Top Ten Intangible Cultural Heritage Activities" to guide New Year consumption [3]. - The event includes traditional activities such as flower markets across 11 districts, a fireworks display on New Year's Eve, and two lantern festivals showcasing local culture [4][5]. - A food map featuring intangible cultural heritage cuisine will be introduced, highlighting local food workshops and restaurants, allowing visitors to experience the city's culinary heritage [5]. Group 2: Cultural Engagement - The event will invite nearly 100 tourism bloggers and influencers from 20 countries to experience the festivities and share the warmth of "Guangzhou Year" with the world [7]. - The annual Guangfu Temple Fair will take place around the Lantern Festival, featuring cultural activities that showcase the essence of Guangfu culture [8]. - Various traditional customs and activities will be held during the Spring Festival, including lion dances and cultural performances, providing immersive experiences for visitors [10]. Group 3: Health and Innovation - The event promotes health through the introduction of "Guangzhou Four Seasons Intangible Cultural Heritage Banquet" and health promotion activities at cultural centers [11]. - Over a hundred new intangible cultural heritage products will be launched, reflecting the spirit of the Year of the Horse and aiming to create consumption hotspots [12][13]. - Innovations include collaborations between traditional brands and modern health trends, such as new plant-based beverages and health-focused food products [17][18].

Core Insights - In the first half of 2025, the company reported a revenue of 1.991 billion yuan, representing a year-on-year growth of 4.16% [1] - The net profit attributable to shareholders was 39.1 million yuan, showing a year-on-year decline of 33.11% [1] Business Operations - As of now, the company operates 52 direct dining outlets, including 27 "Guangzhou Restaurant" outlets, 1 "Xingyue City" outlet, and 24 "Taotaoju" outlets, along with 18 franchised "Taotaoju" outlets [1] - The overall renovation project of the Guangzhou Restaurant Wenchang store is nearing completion [1] Product Development - The company is focusing on consumer demand by continuously optimizing its product matrix and developing new products, having launched over 30 new items such as lychee pastry, golden meat fruit pastry, and black truffle sausage biscuits [1] - The company is implementing differentiated marketing strategies for its key products, with a focus on the "Liang Soup Zongzi" series, which has received widespread consumer acclaim [1]

Core Viewpoint - The recent meeting on the development of the catering industry in Guangzhou highlights the city's commitment to boosting consumer confidence and economic growth through a focus on the catering sector, which is vital for both livelihood and economic stimulation [2][3][8]. Group 1: Meeting Purpose - The catering industry is crucial for economic development and consumer spending, serving as a "ballast" for the economy [3]. - The meeting reflects Guangzhou's favorable business environment and confidence in its development, as it aligns with national goals to enhance domestic demand [2][3][8]. Group 2: Participants - The meeting included a diverse range of participants, from state-owned enterprises like Lingnan Group and Guangzhou Restaurant to private companies such as Shishang Guowei and various well-known chain brands [9][10]. - This diversity underscores Guangzhou's respect and support for various market entities within the catering sector [10]. Group 3: Industry Challenges and Opportunities - The catering industry is undergoing significant transformation, presenting both opportunities and challenges, necessitating high-level discussions to optimize the business environment [8]. - Companies expressed their confidence in future growth while also addressing the need for innovation and adaptation to new market trends [11][12]. Group 4: Policy Support - The Guangdong government emphasizes the development of the catering industry through initiatives like the "Cantonese Chef" program and various food festivals [15]. - Guangzhou has introduced a comprehensive development plan for the catering industry, outlining six key actions to enhance quality and support [15]. Group 5: Economic Impact - In the first half of the year, Guangzhou welcomed 113 million tourists, a 6.3% increase year-on-year, contributing to a significant rise in consumer spending [18]. - The city's catering sector generated over 100 billion yuan in revenue last year, with a steady growth trend observed in 2023 [19][20]. Group 6: Cultural Significance - The catering industry in Guangzhou serves as a vital cultural conduit, showcasing the city's rich culinary heritage and diverse food offerings [20]. - The city's reputation as a "Food Capital" is reinforced by its extensive range of dining options, which cater to both local and international tastes [19][20].

Core Insights - The article highlights the rising popularity of lychee in the consumer market, driven by its seasonal availability and the promotional boost from the TV drama "The Lychee of Chang'an" [1] Industry Overview - The total area for lychee cultivation in China is projected to reach 7.5172 million acres by 2025, with an estimated total production of 3.6504 million tons, marking an increase of 111.26% from 2024 and 11.07% from 2023 [1] - Major production areas such as Guangdong and Guangxi are expected to see significant increases in yield, with Guangdong's production estimated at 2.0626 million tons (up 135.34% year-on-year) and Guangxi's at 1.1451 million tons (up 175.20% year-on-year) [1] Marketing and Product Development - Beverage brands are leveraging the popularity of lychee through various marketing strategies, including IP collaborations. For instance, Wanglaoji has partnered with "The Lychee of Chang'an" to promote its lychee-flavored drink [2] - Other brands like Qing Shang and Yue Yan have introduced innovative lychee-based beverages, emphasizing unique ingredients and health benefits, such as collagen peptides and vitamin C [2] - The food industry is also innovating with lychee, particularly in baked goods. For example, Guangzhou Restaurant has created lychee pastries that incorporate lychee flesh and butter [3][6] Consumer Trends - The seasonal appeal of lychee is resonating with consumers, who are experiencing a variety of flavors centered around this fruit during its peak season. This trend is expected to influence future product development strategies for brands [9]

Core Viewpoint - The event "Maoming Red Lychee Across Thousands of Miles" successfully showcased the innovative integration of transportation, live streaming, and cultural IP, significantly enhancing the brand value of Maoming lychee and opening new pathways for regional agricultural product branding [2][4][5]. Group 1: Event Overview - The event took place from June 10 to June 14, covering over 2000 kilometers from Baqiao Service Area to Xi'an Huaqing Palace [3][26]. - It featured a live streaming component that attracted over 100,000 online viewers, witnessing the journey of lychee from the orchard to consumers [30][39]. Group 2: Cultural and Marketing Strategy - The integration of the TV drama "Lychee of Chang'an" with the lychee marketing strategy created a unique opportunity for cultural and agricultural synergy, transforming the lychee into a cultural symbol [8][20]. - The collaboration with Tencent led to the creation of three themed gift boxes that incorporated elements from the drama, enhancing market engagement and expanding sales channels [13][20]. Group 3: Sales Performance - The innovative "direct supply + IP gift box" model effectively addressed consumer pain points, resulting in over 10,000 orders within a week [31][32]. - The event culminated in a cultural festival at Xi'an Huaqing Palace, attracting thousands and boosting both brand visibility and sales [40][41]. Group 4: Industry Development - The Maoming Agricultural and Cultural Tourism Group is focusing on extending the lychee industry from a seasonal product to a year-round offering by developing processed products such as lychee pastries and desserts [46][47]. - The group is also enhancing brand value through cultural initiatives, including collaborations with local artists and the creation of promotional content [48][49]. Group 5: Future Outlook - The company aims to continue leveraging cultural IP to drive innovation in the lychee industry, exploring the integration of culture, technology, and agriculture to elevate Maoming lychee to a broader market stage [55][56].

Core Insights - The article discusses the evolution of the lychee industry in China, highlighting advancements in cold chain logistics and processing that enhance the preservation and marketability of lychees [1][2][3] Group 1: Production and Supply Chain - The development of new models such as "platform enterprises + agricultural bases" and "fresh e-commerce + direct delivery from production areas" aims to streamline the supply chain for agricultural products [3] - The "14th Five-Year Plan for Cold Chain Logistics Development" sets targets for low-temperature processing rates for meat, fruits, and vegetables by 2025, aiming for 85% for meat, 30% for fruits and vegetables, and 85% for aquatic products [2] - The number of national backbone cold chain logistics bases has reached 105, improving the infrastructure for preserving agricultural products [2] Group 2: Consumer Trends and Market Development - The lychee's shelf life has been extended to over 30 days due to advancements in preservation technology and logistics, making it easier for consumers to access fresh lychees [2] - There is a growing trend in processing lychees into value-added products such as canned lychees, lychee wine, and freeze-dried lychees, with significant production concentrated in regions like Fujian and Guangdong [2] - The integration of agriculture with cultural tourism has led to increased consumer interest and engagement, with events and festivals promoting lychee culture and enhancing brand recognition [3] Group 3: Future Directions - The article emphasizes the need for modernizing agricultural product circulation, particularly by improving cold chain logistics and enhancing post-harvest processing, packaging, and marketing [3] - The focus is on both the initial production phase and the final consumption phase, encouraging collaboration among various enterprises to build shared cold chain facilities [3] - The lychee industry's transformation reflects broader trends in rural revitalization, showcasing how cold chain logistics and processing can benefit farmers and enhance agricultural productivity [3]

Core Viewpoint - The "6·6 Give 'Lychee' Festival" in Guangdong aims to promote the global consumption of Guangdong lychees through innovative marketing strategies and collaboration among various stakeholders in the agricultural sector [12][40][49]. Group 1: Event Overview - The "6·6 Give 'Lychee' Festival" was held in Guangzhou, inviting global audiences to enjoy Guangdong lychees [12][3]. - The event utilized new media and marketing concepts to mobilize both online and offline resources, engaging farmers, distributors, and influencers [4][5][40]. - The festival featured a variety of activities, including live streaming and product recommendations from influencers, showcasing lychee products from major production areas [20][21][36]. Group 2: Marketing Strategies - The event introduced new marketing models, such as lychee-flavored beverages and snacks, to attract younger consumers [77][78]. - A unique "I have a lychee tree in Guangdong" campaign was launched, allowing global consumers to virtually adopt lychee trees and engage with the production process [79][80]. - Collaborations with major e-commerce and logistics platforms like Meituan, JD.com, and SF Express were established to enhance distribution efficiency and reach [91][92][94]. Group 3: Economic Impact - Guangdong's lychee industry supports approximately 1.8 million workers and contributes significantly to the local economy, with stable planting areas of around 4 million acres [50][49]. - The festival aims to boost farmers' incomes and enhance the vitality of rural areas through increased sales and marketing efforts [6][7][88]. - The event's success is reflected in a significant increase in sales, with JD.com reporting over 560% growth in transaction volume for Guangdong lychees [95]. Group 4: Cultural Significance - Guangdong lychee is not only a product but also a cultural symbol, with historical significance and representation in various cultural activities during the festival [54][70]. - The festival included cultural performances and discussions about the heritage of lychee cultivation, reinforcing its status as a cultural icon [68][69].