Core Insights - Procter & Gamble (P&G) showcased nearly 100 high-end products across nine categories at the China International Import Expo, marking its seventh consecutive year of participation, emphasizing innovation in product, technology, and sustainability [1][5] Product Innovations - P&G launched several new products tailored for the Asian market, including the OLAY Ultra Red Bottle Cream, designed for cold and dry climates, and the first anti-dandruff shampoo specifically for Chinese consumers [1][3] - The SK-II brand introduced a new series focused on skin rejuvenation, featuring an innovative anti-wrinkle formula [1][3] - Other notable products include the Procter & Gamble's first liquid sanitary napkin and a hybrid razor from Gillette, showcasing the company's commitment to addressing consumer needs [3] Consumer Insights and Technology - P&G's product development is deeply rooted in understanding Chinese consumer behavior, utilizing advanced technology and unique techniques to enhance user experience [3] - The company established a global fabric care research institute to innovate laundry products, demonstrating its focus on consumer pain points [3] Sustainability Efforts - P&G shared updates on its "Mission 2030" sustainability goals, highlighting significant progress in climate, waste, and water resource management [5] - The company has implemented a "light-storage-charging integrated" solution in East China to enhance logistics sustainability [5] Strategic Vision - P&G views its participation in the expo as a connection with a billion consumers, indicating a shift towards higher quality and more sustainable growth paths in the consumer goods industry [6]

Core Insights - Procter & Gamble (P&G) showcased nearly 100 high-end products across nine categories and over twenty brands at the 8th China International Import Expo, highlighting innovations in product development, technology, and sustainability [1] Product Innovations - P&G introduced the OLAY Super Red Bottle Oil Cream, marking its Asian debut and first appearance at the expo [1] - Head & Shoulders launched its first anti-dandruff shampoo specifically formulated for Chinese scalp needs, featuring selenium sulfide [1] - SK-II presented its new Skin Power series aimed at revitalizing skin [1] Technological Advancements - P&G set up a "Digital Innovation Engine" area at the expo to demonstrate its full-chain intelligent collaboration, showcasing how AI and smart technology are applied from consumer insights to product manufacturing and logistics [1] - The focus is on accurately understanding consumer needs and pain points to enhance innovation and better serve consumers, ultimately creating value [1]