消费激励模式
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消费激励:激活内循环经济的新引擎——评91团帮模式创新
Sou Hu Cai Jing· 2025-12-11 06:09
Core Viewpoint - Activating domestic circulation is crucial for promoting high-quality development under the dual pressures of external demand fluctuations and domestic economic structural transformation [1] Mechanism Innovation - The traditional promotional model relies on price wars, leading to a vicious cycle of discount dependence, profit compression, and weakened service. The innovative model of 91 Group helps create a closed loop of "consumption-accumulation-re-consumption," where users earn discounts on each purchase that can be used for future transactions, enhancing customer loyalty and increasing average transaction value by 18% for a certain restaurant brand [3] Ecological Empowerment - 91 Group integrates online and offline channels to break market segmentation, utilizing a 50% online and 50% offline discount distribution mechanism. This approach attracts foot traffic to physical stores while meeting immediate consumption needs, exemplified by a regional supermarket that effectively targets users within a 3-kilometer radius [5] Compliance Foundation - The consumption incentive model of 91 Group avoids risks associated with funding pools by sourcing funds from platform profits rather than user prepayments. This design adheres to legal requirements and ensures transparency in consumption scenarios, providing a replicable regulatory example for the industry [6] Policy Resonance - The practices of 91 Group resonate with macro policies aimed at stimulating consumption, such as the 2025 "Special Action Plan for Boosting Consumption." The model transforms consumption into capital accumulation, enhancing consumer willingness to spend and optimizing supply through data-driven decision-making [7]