作者 | 第一财经 祝嫣然 春节假期将至，各地已经安排20.5亿元资金直接惠及广大消费者，发放超过3.6亿元的消费补贴，春 节9天假期有奖发票奖金规模将超过10个亿……2月11日，国务院新闻办发布会介绍了2026"乐购新 春"春节特别活动、保障春节市场供应有关情况。 本文字数：3022，阅读时长大约5分钟 2026.02. 11 "我们将迎来史上最长的新春假期，也将迎来人们购置年货节礼、走亲访友、旅游度假的黄金 期。"商务部副部长盛秋平表示，按照"政策+活动"双轮驱动的原则，春节期间将推出一批含金量高 的政策礼包，促进节日消费。 良好的消费金融环境是繁荣节日市场、激发消费活力的重要支撑。金融监管总局新闻发言人郭武平在 发布会上回答第一财经记者提问时表示，将促进投资于物和投资于人紧密结合，指导金融机构落实好 促消费的各项举措，丰富金融产品，便利金融服务，营造良好的消费环境。具体可以概括为降成本、 优服务、惠民生、强保障四个方面。 三重大礼包 盛秋平介绍，春节假期为广大消费者准备了三重大礼包：第一重是以旧换新，春节9天假期内，将指 导各地加大补贴投放，充分保障消费者按政策要求申领补贴。 第二重是有奖发票，近期商务 ...

Core Viewpoint - The "Yirongtong" platform has been launched to provide comprehensive financial services for small and micro enterprises and citizens in Junlian County, significantly improving efficiency in accessing financial products [1][2]. Group 1: Platform Features - The platform integrates over 30 financial institutions and more than 150 financial products, covering a full range of services including banking and guarantees [2]. - Users can quickly find suitable credit products through intelligent screening and customization features, which greatly shortens the financing cycle [2]. Group 2: Financial Support Policies - The platform offers fiscal subsidy services such as interest subsidies for entrepreneurial guarantee loans and consumer loans [2]. - The personal application limit for entrepreneurial guarantee loans has increased from 300,000 to 500,000 yuan, while small and micro enterprises can apply for up to 6 million yuan [2]. - Youth aged 18-40 starting a business in Sichuan within three years can apply for interest-free and collateral-free startup loans ranging from 30,000 to 100,000 yuan [2]. - From April 1 to September 30, 2025, loans for specific consumer purchases can enjoy a 1.5% annual interest rate subsidy, with a maximum of 3,000 yuan per loan [2]. Group 3: Application Process - Users can log onto the "Yirongtong" official website to apply for financing by filling in their desired amount, repayment period, and preferred financial institutions [3]. - For consumer loan interest subsidy applications, users can select the relevant theme on the website and submit required information and documents for review [4]. Group 4: Future Developments - Junlian County aims to enhance the business environment by optimizing administrative approval processes and deepening "Internet + Government Services" initiatives [5]. - The county is committed to ensuring that financial services reach small and micro enterprises effectively, positioning the business environment as a core competitive advantage for high-quality development [5].