Core Viewpoint - The "Run BA 2025 National Homeowner Basketball League" initiated by China Resources Land aims to promote community fitness and align with national health strategies, showcasing the company's commitment to creating better living environments and community services [1][3][13]. Group 1: Event Overview - The event concluded successfully with 14 teams competing, and Chengdu's team emerged as the champion [1]. - The league covered 48 cities and 196 communities, hosting over 500 matches and attracting approximately 24,500 homeowners [3][4]. Group 2: Strategic Implementation and Innovation - The event exemplifies a community sports model that integrates government guidance, corporate support, and homeowner participation, addressing the challenge of limited sports facilities and organizations at the grassroots level [4][5]. - The initiative aligns with the "Healthy China 2030" and "Sports Power" strategies, effectively implementing national policies at the community level [3][13]. Group 3: Community Engagement and Feedback - Participants expressed appreciation for the platform provided by China Resources Land, highlighting the event as a valuable opportunity for community interaction and emotional connection [5][11]. - The event received positive feedback from industry professionals, noting its organization and atmosphere comparable to professional leagues [5]. Group 4: Long-term Community Development - The "Run BA 2025" event is part of a broader community service initiative, "Run Neighbor," which focuses on enhancing community engagement through various activities and services [6][8]. - The initiative has built a network of over 610,000 clients and organized more than 36,000 events, fostering a vibrant community ecosystem [8]. Group 5: Future Plans and Sustainability - China Resources Land plans to continue promoting health and fitness through a series of community events, reinforcing its commitment to the "Healthy China" strategy [14]. - The company aims to enhance living quality and community cohesion, responding to the public's desire for better living conditions [13].

Core Viewpoint - The "Run BA 2025 National Homeowner Basketball League" initiated by China Resources Land aims to promote community fitness and align with national health strategies, culminating in a successful championship event in Chengdu [1][3]. Group 1: Event Overview - The league, which started in April, has covered 48 cities and 196 communities, hosting over 500 matches and attracting approximately 24,500 homeowners [3]. - The championship was held at the Dong'an Lake Sports Park, with the Chengdu Phoenix City Sun team winning the title [1]. Group 2: Strategic Alignment - The event aligns with the "Healthy China 2030" and "Sports Power" strategies, showcasing an innovative model of government guidance, corporate support, and community collaboration [1][3]. - It serves as a practical implementation of China Resources Land's philosophy of "good houses, good communities, good services" [5]. Group 3: Community Engagement - Participants have praised the league for fostering community connections and providing valuable experiences [3]. - The event has been recognized for its professional organization, comparable to professional sports events, enhancing community spirit [3]. Group 4: Business Collaboration - The event exemplifies the synergy among various China Resources businesses, with support from brands like China Resources Yibao and China Resources Beer [5]. - The total championship live broadcast reached over 6.83 million views, with more than 1.41 million viewers across platforms [5]. Group 5: Future Initiatives - China Resources Land plans to continue building community engagement through initiatives like the "National Health and Happy Summer" sports carnival in over 2,000 communities [5]. - The company aims to translate national health strategies into tangible benefits for homeowners, enhancing urban vitality [5].

Core Viewpoint - The "Run BA 2025 National Homeowner Basketball League" initiated by China Resources Land aims to promote community sports and align with national health strategies, showcasing the company's commitment to creating better living environments and community services [1][6][24]. Group 1: Event Overview - The event took place on August 24 at Chengdu Dong'an Lake Sports Park, concluding with the Chengdu Phoenix City Sun team winning the championship [1]. - The league involved 14 cities, over 500 matches, and approximately 24,500 participants, effectively implementing national health strategies at the community level [7][20]. Group 2: Innovative Community Sports Model - The league adopted an innovative model of "government guidance, corporate platform, homeowner co-creation, and multi-industry collaboration" to enhance community sports participation [8]. - The initiative addressed grassroots challenges such as lack of venues and organization for sports activities, making fitness more accessible to homeowners [8]. Group 3: Community Engagement and Feedback - Participants and spectators praised the event for fostering community connections and providing a platform for interaction among homeowners [9]. - The event was recognized for its professional organization, with comparisons made to high-level basketball leagues [9]. Group 4: Brand and Resource Integration - The event served as a platform for deep collaboration among various business units under China Resources, enhancing brand synergy and community engagement [12]. - The league's marketing strategies included live broadcasts and interactive online campaigns, significantly increasing visibility and engagement [14][15]. Group 5: Long-term Vision and Future Initiatives - The company aims to continue promoting community health and engagement through initiatives like the "Healthy China" strategy, with plans for ongoing sports events across over 2,000 communities [25]. - The president of China Resources Land emphasized the importance of creating a sense of belonging and community through these initiatives, aligning with the company's long-term goals [24].