< 订正 > 日经中文网于 5 月 14 日刊登的报道《中国智能家电在日本提升影响力》中，将 " 欧珀 （ OPPO ）的销售代理店 OGA Japan" 错误表述为了 " 欧珀（ OPPO ）的日本法人 OPPO Japan" ，现对这一错误加以订正。（ 2025 年 5 月 29 日） 中国家电企业正在日本的智能家电市场上提高存在感。中国最大的智能手机企业小米在埼玉县的 两个地方开设了日本首批实体店。中国手机企业欧珀（OPPO）的销售代理店OGA Japan（东京 都中央区）向日本市场投放了中国大型电视企业创维（SKYWORTH）制造的无内置调谐器（电 视信号接收器）的液晶智能电视。除了基于全球规模的采购能力而实现的性价比之外，这些中国 企业还在以连接互联网的智能功能为核心开拓日本的家庭消费者。 小米的日本首家实体店"Xiaomi Store AEON Mall浦和美园店"(埼玉市) 小米在日本开设了首批除手机外还销售互联家电实体店。除了以往的性价比之外，中国企业正在 以智能功能为核心开拓日本的家庭消费者。不过，智能家电等产品在日本的拥有率目前仅为 10%…… 小米日本法人的副社长郑彦对开设实体店表示，" ...

Core Viewpoint - Chinese home appliance companies are increasing their presence in Japan's smart home appliance market, focusing on smart features to attract Japanese consumers, despite the current low ownership rate of smart appliances at approximately 10% [1][8]. Group 1: Xiaomi's Strategy - Xiaomi has opened its first physical stores in Japan, selling not only smartphones but also smart home appliances, with over 160 products on display [1][3]. - The company aims to replicate its successful model from China, where home appliances account for 50% of sales in its stores [3]. Group 2: Other Chinese Companies' Initiatives - Haier launched its first IoT air conditioner in Japan on March 1, 2023, and plans to strengthen its smart appliance offerings targeting family-sized products [6]. - Hisense is also entering the Japanese market with products like a washing and drying machine and large refrigerators, focusing on enhancing its brand recognition through TV sales [6][7]. Group 3: Market Dynamics - Chinese companies have captured over 50% of the flat-panel TV market in Japan, with local brands like Sony and Panasonic holding less than 10% market share [7]. - OPPO has introduced a low-cost LCD TV without a built-in tuner, targeting consumers interested in streaming services like Netflix [7]. Group 4: Challenges and Consumer Perception - Despite the push for smart appliances, the penetration of such products remains low in Japan, indicating a need for better consumer education on the benefits of smart home technology [8]. - Chinese brands are leveraging price competitiveness to attract younger consumers in Japan, but they must also effectively communicate the advantages of smart appliances to increase brand recognition among family consumers [8].

竞争激烈的中国家电&手机江湖，牌桌上的玩家们在坚守大本营之外，皆不约而同踏上了出海之路，而东亚的日本，成了它们"抢滩登陆"的第一站！ 这里不光有美的、海尔、海信、TCL等传统家电巨头，还有跨界科技巨头联想、小米和OPPO，它们究竟能从日本本土消费电子列强口中，抢到多少肉？ 出海外卷—破局最优解！ 作为离中国最近的东亚发达国家，日本一直以来都是中国科技&家电巨头们的兵家必争之地，早年间通过一系列收并购，中国多个家电巨头拿到了日本市 场的入场券； 而2019年日本《电器通信事业法》的修订，也为小米、OPPO、联想等中国手机&PC品牌提供了公平的竞争环境，坚定了它们加码投资的信心。 中国家电吃下日本半壁江山 5月14日，日经中文网报道，中国最大的智能手机企业小米在埼玉县的两个地方开设了日本首批实体店，中国第三大手机企业欧珀（OPPO）则推出了无 内置调谐器（电视信号接收器）的液晶智能电视。 释放的讯号不可谓不明显，一边是小米和OPPO这些已在日本运营多年的中国科技品牌进一步扩大业务版图，一边是像OPPO这种国内聚焦手机&IoT产品 的科技品牌也开始在日本市场开辟了新的黑电业务； 实际上，稍早前的3月下旬，东京电视台 ...