记者丨张伟贤 编辑丨唐韶葵 视频丨柳润瑛 11月29日，京东资产交易平台披露，高银地产名下六个在建工程项目及对应土地使用权以约86.67亿元底价拍出，核心资产包含 天津117大厦等六个在建工程项目及对应土地使用权。 这意味着，一座沉寂了近10年的597米地标建筑即将踏上盘活重生之路。 这并非孤例，今年以来有多个城市地标迎来盘活机遇。同策研究院联席院长宋红卫指出，当前行业正迎来资产处置加速与政策 支持加码的双重机遇。此外，保交楼专项政策、破产重整绿色通道、税收优惠等举措持续赋能，银行及金融机构持有的不良资 产包定价低于市场水平，为具备风险识别与资源整合能力的投资人提供"捡漏"机会。 宋红卫认为，地标盘活潮起，释放出一个明确信号：房地产风险已进入出清最后阶段。 全国地标级存量项目掀盘活热潮 同样在长三角地区，合肥与无锡的存量项目盘活工作，也取得了突破性进展。近日，合肥"亚洲最大书城"联投中心书城突然复 工的消息，引发广泛热议。尽管其"亚洲最大书城"的名号已被深圳"湾区之眼"超越，但作为滨湖新区重要的文化配套项目，它 的重启对区域文化建设与商业发展，有着不可忽视的意义。截至2025年底，合肥已有超10个重点烂尾项目 ...

Core Insights - The article discusses the successful acquisition of three entertainment and wellness land parcels in Changsha by Hunan Xiangjiang New District Yuejing Investment Co., Ltd. for 283 million yuan, marking a significant step in reviving one of Hunan's largest cultural tourism projects after a previous failed auction [2][4] - The revival of abandoned projects across the country is attributed to the recognition of their intrinsic value, location advantages, and potential commercial value, leading institutional investors to seek long-term gains by acquiring quality assets at lower prices [2][5] Group 1 - The Changsha Evergrande Children's World project covers over 600,000 mu and aims to create a comprehensive cultural tourism complex, initially planned with a total investment of 50 billion yuan, including 12 billion yuan specifically for the children's world [4][5] - The project faced a halt due to Evergrande's liquidity crisis, leaving the core area in disrepair, which has been described as a "scar" on the city [4][5] - The successful acquisition followed a 70 million yuan price reduction after the initial auction failed to attract bids, indicating a strategic move to revitalize the project [5] Group 2 - Similar revitalization efforts are seen in other regions, such as the Chongqing Bay project, which received 2.476 billion yuan in funding from China Great Wall Asset Management, and the Shenzhen Deep Port International Center, which was restructured by the government [5][6] - The challenges in reviving abandoned projects include complex debt structures, outdated business models, and outdated planning, which require significant time and effort for debt restructuring and repositioning [6][9] - The value of core locations is increasingly recognized, with projects like Chongqing Bay and Shenzhen Deep Port International Center benefiting from their prime locations and adjusted planning to attract investment [8][9]

Core Insights - The article discusses the successful acquisition of three entertainment and wellness land parcels in Changsha by Hunan Xiangjiang New District Yujing Investment Co., Ltd. for 283 million yuan, marking a significant step in reviving one of Hunan's largest cultural tourism projects after a previous failed auction [1][3][4] - The revival of stalled projects across the country is attributed to the recognition of core location values and potential commercial benefits, as institutional investors seek to capitalize on undervalued assets for long-term gains [1][9] Group 1: Project Details - The Changsha Evergrande Children's World project spans over 6000 acres and aims to create a cultural tourism complex, including a fairy tale theme park and a rare plant garden, with an initial planned investment of 50 billion yuan [2] - The project was halted due to Evergrande's liquidity crisis, leaving the core area in disrepair until recent efforts to revitalize it [3][4] Group 2: Market Trends - There is a growing trend of reviving stalled projects, with examples such as the Chongqing Bay project receiving 2.476 billion yuan in funding from China Great Wall Asset Management and the Shenzhen Deep Hong Kong International Center being restructured by the government [5][6] - The revival of these projects often involves collaboration between government entities, asset management companies, and financial institutions to mitigate risks and ensure funding [6][9] Group 3: Investment Considerations - The value of core locations is increasingly recognized, influencing institutional investment decisions, while the complexity of debts and outdated plans poses challenges for project revitalization [7][10] - Successful revitalization requires a clean debt structure and the willingness of local governments to share some of the value appreciation, as well as a focus on market-driven, cost-covering, and multifunctional development strategies [9][10]

Core Insights - The successful auction of three plots of land for Changsha Evergrande Children's World marks a significant step in reviving one of Hunan's largest cultural tourism projects, following a price reduction of 70 million yuan after an initial failed auction [2][5] - The revival of stalled projects across the country is attributed to the recognition of core location values and potential commercial benefits, as institutional investors seek to acquire quality assets at lower prices for long-term gains [2][6] Summary by Sections Project Details - The Changsha Evergrande Children's World project is located in the Yuelu District and covers over 6,000 acres, with plans for a comprehensive cultural tourism complex including a fairy tale park and a rare plant garden, initially projected to require an investment of 50 billion yuan, with 12 billion yuan allocated for the children's world [2][5] Market Trends - The trend of reviving stalled projects is evident in various cases, such as the Chongqing Bay project receiving 2.476 billion yuan in funding from China Great Wall Asset Management, and the Shenzhen Deep Hong Kong International Center being revitalized through government land acquisition and planning adjustments [2][5][7] - The core location of these projects enhances their value, making them attractive to institutional investors, while the collaboration between asset management companies and financial institutions addresses funding and operational challenges [7][8] Challenges and Considerations - The main challenges in reviving stalled projects include complex debt structures, outdated business models, and outdated planning, which require significant time and effort for restructuring [6][8] - Successful revival depends on the willingness of local governments to share some of the value-added benefits and the cleanliness of project debts, as these factors influence the feasibility of restarting projects [8]