Core Viewpoint - The "Shenzhen-Shanwei Friendly Agriculture" brand has successfully driven agricultural product sales exceeding 3 million yuan in 2025, achieving a 15% year-on-year growth through a comprehensive strategy that integrates media, market access, and industry support [12][66]. Group 1: Brand Development and Strategy - In 2025, the brand aims to transition from being well-known to being practically beneficial for enterprises and the industry [2][3]. - The brand has implemented a series of initiatives, including leveraging media power and encouraging live streaming by enterprises, reaching over 50 million people this year [5][12]. - The brand has established a presence in mainstream supermarkets and participated in major agricultural exhibitions, enhancing consumer access to products [6][12]. Group 2: Sales and Market Impact - The "Shenzhen-Shanwei Friendly Agriculture" brand has facilitated agricultural product sales exceeding 3 million yuan, with a 15% increase compared to the previous year [12][66]. - The brand has expanded its supplier base to 11 companies, increasing the product range to 67 items across seven major categories, and has established long-term partnerships with over 100 buyers [13][15][66]. - The market influence of the brand extends to over 20 cities nationwide, including Shenzhen and Guangzhou, significantly contributing to farmers' income and enterprise growth [15][66]. Group 3: Media and Promotion - The brand has utilized creative media strategies, including subway and bus promotions, e-commerce live streaming, and social media campaigns, to enhance brand visibility [27][28]. - Since its launch, the brand has been featured in over 100 articles across more than 20 mainstream media outlets, achieving a total reach of over 50 million people [34][36]. - The brand's online presence has been strengthened through a mini-program that has established deep cooperation with 39 villages and 15 consumer assistance enterprises [62][66]. Group 4: Product Quality and Innovation - The brand's product selection process aims to enhance quality, with the latest round of evaluations focusing on "supplementing and strengthening the chain," resulting in an expanded product matrix [69][70]. - The introduction of processed products has increased their share to over 50% of the brand's offerings, reflecting the brand's commitment to extending the industrial chain [75]. - The brand is also exploring new value scenarios through agricultural tourism, enhancing consumer engagement and experience [78][80]. Group 5: Financial Support and Sustainability - The establishment of a rural revitalization financial station has provided essential funding for production expansion, enabling significant increases in agricultural output [82][84]. - The brand is developing a sustainable model that integrates products, industry, and ecology, aiming for a comprehensive upgrade in agricultural practices [84].

Core Viewpoint - The "Shenshan Younong" brand product selection event aims to enhance the competitiveness and market presence of agricultural products from the Shenshan Special Cooperation Zone, with 23 products from 5 local enterprises competing for entry qualifications [2][6][14]. Group 1: Event Overview - The first expert review meeting for the "Shenshan Younong" product selection was held on June 19, 2023, featuring 23 products from 5 local enterprises [2][5]. - The selected products include fruits, cured meats, mushrooms, tea, beverages, cooking oil, and dried seafood, showcasing local characteristics [3][10]. Group 2: Evaluation Process - Products were evaluated based on packaging, quality characteristics, market performance, and food safety, with scores compiled by the expert group [4][11]. - The final list of selected products will be announced through official channels soon [5]. Group 3: Brand Development - "Shenshan Younong" is a regional public brand for agricultural products in the Shenshan Special Cooperation Zone, aimed at enriching the product catalog and enhancing market competitiveness [6][19]. - In 2024, two product selection events are planned, targeting the selection of 38 products, which will be sold through online and offline channels, generating over 3 million yuan in sales [7][9]. Group 4: Future Plans - The expert group believes the selected products represent the agricultural characteristics of the Shenshan Special Cooperation Zone and have good market prospects [14]. - Future efforts will focus on strengthening product quality certification, standardizing management of selected products, and promoting long-term brand cultivation and marketing [15][16]. - In 2025, the Shenshan Special Cooperation Zone will enhance the promotion of the "Shenshan Younong" brand through various activities, including product procurement guidelines and brand exhibitions [20][21].