Core Viewpoint - Toyota has officially launched its North American battery plant with a total investment of $14 billion, marking a significant step in its expansion into the electric vehicle market [1] Investment and Expansion - The company plans to invest an additional $10 billion in hybrid production capacity in the U.S. over the next five years, bringing its total investment in the U.S. to over $60 billion [1] - The new battery plant is Toyota's largest battery production investment in the U.S. and the first battery facility outside Japan [1] Market Position and Competition - Currently, approximately half of Toyota's vehicles in the U.S. are hybrid or electric, which is twice the industry average [1] - However, the company faces competitive risks as rivals are restructuring their hybrid market strategies [1]