Core Viewpoint - Despite the implementation of a restructuring plan for nearly two years, the company continues to face losses, particularly with its Vans brand, which has not yet returned to growth [1][3]. Financial Performance - For Q1 of FY2026, the company reported total revenue of $1.8 billion, remaining flat compared to the previous year; operating loss was $56 million, an improvement from an expected loss of $110 million to $125 million [1]. - Vans brand revenue for Q1 of FY2026 was $498 million, down 15% year-over-year, while The North Face brand revenue was $557 million, up 5% year-over-year [1][2]. Brand Performance - The Vans brand has consistently shown declining revenue, with a 16% drop in FY2025, contributing to a total revenue decline of 4% for the company [2]. - The North Face brand has managed to achieve growth, but its single-digit growth is insufficient to support overall company performance amid increasing competition in the outdoor sector [2]. Restructuring Efforts - The restructuring plan initiated in October 2023 includes a significant focus on the Vans brand, which is seen as crucial for the company's turnaround [3]. - The company has appointed a new global president for Vans to accelerate its transformation, although the brand's performance in Q1 of FY2026 indicates that challenges remain [3]. Future Outlook - The management expresses confidence in the ongoing transformation, believing it will lead to sustainable long-term revenue and profit growth [3]. - The company is taking steps to close underperforming Vans stores and reduce discounting to improve brand performance [3]. Strategic Recommendations - To regain market opportunities, the Vans brand needs to enhance product innovation, focus on youth and fashion trends, and leverage digital tools to improve retail efficiency and customer experience [4].

Core Viewpoint - Despite the implementation of a restructuring plan for nearly two years, the company continues to report losses, with a first-quarter revenue of $1.8 billion for fiscal year 2026, remaining flat year-over-year, and an operating loss of $56 million, which is an improvement compared to the expected loss of $110 million to $125 million [1][2]. Group 1: Financial Performance - The company's first-quarter performance exceeded expectations, with revenue trends stable compared to the previous year, but profitability showing significant improvement [1]. - The Vans brand continues to struggle, reporting a revenue decline of 15% year-over-year to $498 million in the first quarter of fiscal year 2026 [1]. - In fiscal year 2025, Vans' revenue decreased by 16% to $2.35 billion, contributing to a 4% decline in the company's total revenue to $9.5 billion [2]. Group 2: Brand Performance and Strategy - The North Face and Timberland brands have shown positive momentum, with The North Face achieving a 5% year-over-year growth to $557 million in the first quarter [1]. - The restructuring plan emphasizes the transformation of the Vans brand, which is considered a key task, and the company has appointed a new global president for Vans to accelerate this transformation [2][3]. - The management expresses confidence in future growth, stating that the transformation is progressing as planned and is expected to lead to sustainable revenue and profit growth [3]. Group 3: Market Challenges and Recommendations - The outdoor market is becoming increasingly competitive, with brands like Nike, Adidas, and various specialized outdoor brands posing significant challenges to The North Face [2]. - To regain market opportunities, the Vans brand needs to focus on product innovation, enhance digital capabilities, and improve brand image [4].