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汾阳企业专场产销对接会在济南启幕
Sou Hu Cai Jing· 2025-12-03 06:06
近日,乘着2025地理标志产业发展交流暨百家商(协)会会员企业采销活动的东风,汾阳企业专场产销 对接会在山东济南同步开幕。汾阳市组织8家汾阳骨干企业携优质清香白酒与特色农产品亮相,与山东 采购商面对面洽谈合作,为汾阳优质产品开拓华东市场按下"加速键"。 汾阳杏花村经济技术开发区管委会常务副主任郝耀光在致辞中介绍,汾阳地处北纬37°黄金酿酒带,手 握6000年酿造史、1500年成名史的深厚文化积淀,不仅是全国最大清香型白酒生产基地,更跻身世界十 大烈酒核心产区,"白酒之源、清香祖庭"的美誉早已深入人心。依托白酒产业的强劲带动,汾阳2024年 地区生产总值达376.3亿元,同比增长4.2%,位列山西省县市第10位,彰显出坚实的经济韧性。今年9月 汾阳正式发布大曲清香型白酒核心产区团体标准及公用标识,此次参会的白酒企业正是该标准的坚定践 行者;同时,依托优质的生态资源,汾阳也孕育出了马一芳、汾都香等一批农业特色企业,将汾阳的优 质农产品加工为健康美味的食品。多元优质的产品矩阵,为本次产销对接提供了丰富选择。 济南市槐荫区人民政府副区长周晨在致辞中指出,地理标志产品是区域经济的"金字招牌",此次汾阳企 业专场产销对接 ...
白酒行业 “熬” 战升级,清香白酒将成为最大赢家?!
Sou Hu Cai Jing· 2025-08-21 11:12
Core Viewpoint - The white liquor market is experiencing intense competition characterized by brand wars, price wars, and banquet wars, with clear aroma liquor demonstrating strong potential to thrive through its unique characteristics and resilience [1] Capital Efficiency - The heavy asset nature of the liquor industry makes cash flow critical, and clear aroma liquor has a natural advantage in capital turnover due to its efficient production processes [2][4] - Clear aroma liquor can achieve relatively high base liquor output while maintaining quality, allowing for flexible adjustments that reduce fixed asset investment pressure [2] Quality Assurance - Quality is central to competition in the liquor industry, and clear aroma liquor's pure characteristics serve as a quality assurance mechanism [5][6] - The use of single main ingredient (sorghum) and low-temperature fermentation minimizes flavor fluctuations, while the fermentation process prevents contamination, ensuring a consistent flavor profile [5][6][8] Channel Penetration - Clear aroma liquor's versatile style provides a natural advantage in channel penetration, making it suitable for various consumption scenarios, from high-end business banquets to everyday dining [9][11] - The rise of younger consumer groups highlights the innovative potential of clear aroma liquor, which can easily adapt to new social drinking contexts [11] Cyclical Resilience - Clear aroma liquor's broad market appeal allows it to withstand cyclical fluctuations in the industry, covering a wide price range from high-end to mass-market products [12][14] - Historical events have shown that clear aroma liquor can quickly regain market trust and fill gaps during downturns, demonstrating its robust consumer base [14][15] Conclusion - In the ongoing competition within the white liquor industry, clear aroma liquor is building a strong defense across capital, quality, channel, and cyclical dimensions, showcasing both traditional craftsmanship and innovative adaptability [15]