消费，一头连着千行百业，一头连着千家万户，事关国计民生，既是推动经济高质量发展的重要引擎，也是实现人民美好生活的关键要义。支持提振消费、 扩大内需，是金融服务实体经济的重要内容。作为重庆市资产规模最大、从业人员最多、服务网络最广的地方金融机构——重庆农村商业银行（以下简 称"重庆农商行"）在国家金融监督管理总局重庆监管局的指导下，认真践行金融工作的政治性和人民性，持续强化覆盖消费全领域的综合金融服务，扎实推 进金融产品及服务创新，助力提振消费、扩大内需。 "十五五"开局之年，消费作为拉动经济增长的"主引擎"作用进一步强化。为积极响应国家关于促进消费、服务新发展格局的部署要求，全面激发市场活力， 增强民生福祉，重庆农商行全面构建"数字驱动、产业链动、场景圈动"三种新动能，依托场景化、生态化新金融服务模式，积极打造促消费场景品牌"渝快 荟"，将其作为构建社区金融生态的核心抓手，并于2026年1月1日起在全市范围内举办"渝快荟消费节"，通过丰富多彩的主题活动和实实在在的优惠力度， 促消费、惠民生，以实际行动为提振区域消费、推动经济高质量发展注入强劲金融动能。 聚合商户资源，助力消费市场"热力升腾" 澄澈晴空与北仓标 ...

Core Viewpoint - Chongqing Rural Commercial Bank (CRCB) has demonstrated strong growth and resilience, with key executives and board members increasing their shareholdings, reflecting confidence in the bank's future prospects and strategic direction [2][7]. Group 1: Financial Performance - As of the end of Q3 2025, CRCB's total assets reached 1.65 trillion yuan, a 9.3% increase from the previous year, surpassing the average growth rates of A-share listed banks and rural commercial banks [3]. - The bank's deposit scale exceeded 1 trillion yuan, making it the first bank in the Chongqing region to achieve this milestone, while its loan balance approached 780 billion yuan, maintaining a leading position in growth rates among listed banks [3]. - For the first three quarters of 2025, CRCB reported operating income of 21.7 billion yuan, a 0.7% year-on-year increase, with net interest income rising by 6.9%, showcasing strong profitability despite a challenging interest rate environment [3]. Group 2: Asset Quality and Risk Management - CRCB's non-performing loan ratio decreased to 1.12% by the end of Q3 2025, down 0.06 percentage points from the previous year, which is lower than the average for A-share listed banks [4]. - The bank's provision coverage ratio improved to 365%, providing a solid risk buffer, while its core Tier 1 capital adequacy ratio stood at 12.98% and total capital adequacy ratio at 14.77%, indicating robust capital strength [4]. Group 3: Strategic Development - Under the leadership of Chairman Liu Xiaojun, CRCB has set clear strategic goals focusing on "technology-driven, industry-driven, and ecosystem-driven" transformations, aiming for a breakthrough in rural and urban financial services over the next five years [5]. - The bank has established a comprehensive financial service system, serving over 29.5 million personal customers and nearly 2 million merchants in Chongqing, enhancing local consumption through community-focused financial services [5]. - CRCB is also focusing on major strategic initiatives in the Chengdu-Chongqing economic circle and the new western land-sea corridor, integrating resources from universities and investment institutions to support technology enterprises [5]. Group 4: Governance and Market Confidence - CRCB has a well-defined governance structure and has recently optimized its board composition, receiving recognition for its governance practices [6]. - The increase in shareholdings by executives and board members signals strong confidence in the bank's operational fundamentals and long-term growth potential, aligning with positive institutional ratings received since March 2025 [7]. - The bank's commitment to high-quality transformation and innovation is expected to enhance its market recognition and support its ongoing reforms and business expansion [7][8].