2025年9月，港股上市公司贪玩（09890.HK）宣布获得加菲猫家族IP在大中华区的独家授权，将开发包 括手办、盲盒、雕塑、积木、毛绒产品等非功能性潮玩立体物。这家曾以"我系渣渣辉，是兄弟就来砍 我"魔性广告闻名的游戏公司，正试图通过跨界潮玩赛道寻找新的增长曲线。 贪玩旗下全资子公司广州粒粒呀文化娱乐有限公司与成都模玩咖文化传播有限公司正式签署《加菲猫家 族IP授权许可协议》。 根据协议，贪玩获得了加菲猫家族IP在大中华区（涵盖中国大陆及港澳台地区）的独家开发与销售权 限，授权范围包括手办、盲盒、雕塑、积木、毛绒产品等非功能性潮玩立体物。授权期限从2025年9月1 日至2030年5月17日，为期近五年。 双方还就基于该IP进行游戏设计、开发与改编及发行运营权的授权达成了初步合作意向，将共同打造加 菲猫家族IP生态社区。 加菲猫家族IP出自美国漫画大师吉姆·戴维斯（Jim Davis）于1978年创作的连载系列漫画《Garfield》， 拥有超过40年的历史积淀。 这个经典IP拥有全球近3亿忠实粉丝，创造了超过100亿美元的市场价值，其跨时代、跨地域的文化影响 力持续焕发新生。 加菲猫"说真话、做想做的事"的 ...

Core Insights - The company reported a revenue of 5.58 billion yuan for the fiscal year 2024, a decrease of 14.3% year-on-year [2] - The net profit for 2024 was 44 million yuan, down 83.9% from 273 million yuan in 2023, with a net loss attributable to the parent company of 3.62 million yuan [2] - The decline in revenue is attributed to decreased game income under the cooperative operation model, underperformance of new game launches, and reduced income from consumer goods [2] Revenue Breakdown - The company achieved overseas revenue of 623 million yuan in 2024, marking a year-on-year increase of 44.9%, accounting for 11.2% of total revenue [3] - The self-operated game products generated 4.12 billion yuan in revenue, a decrease of 3.4%, while revenue from cooperative operations fell by 31.6% to 1.33 billion yuan [6] Cost Management - Research and development costs decreased by 25.4% to 128 million yuan in 2024, primarily due to a reduction in overall compensation related to R&D personnel [4] - Sales and distribution expenses remained high at 3.517 billion yuan but decreased by 9.4% from 3.88 billion yuan in 2023 [5] - Administrative expenses were recorded at 192 million yuan, down 27.6% from 265 million yuan in 2023 [5] Strategic Initiatives - The company is focusing on product matrix innovation, technology-driven strategies, and global expansion [6] - It has entered into a partnership to develop AI game business, aiming to optimize R&D processes and reduce costs [4] - The company is also expanding its portfolio in the mini-game sector, with successful launches such as "Little Soldier Battle" [7] Consumer Goods Performance - Revenue from the consumer goods sector fell by 52.2% to 102 million yuan in 2024, primarily due to a strategic focus on core gaming operations and intense market competition [7]