IP生态战略
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名创优品(MNSO):业绩预告符合预期,同店GMV增速持续改善
Shenwan Hongyuan Securities· 2026-03-19 05:04
Investment Rating - The report maintains a "Buy" rating for MINISO (MNSO) [1] Core Insights - The company has reported strong growth in key operational metrics for the fiscal year 2025, with expected revenue of approximately 21.44 billion RMB, reflecting a year-on-year increase of about 26% [4] - The domestic market continues to see improvements in same-store sales and operational efficiency, with a GMV growth of over 25% in January-February 2026 [4] - The overseas market is also performing well, with North America showing a GMV increase of over 50% in the same period [4] - MINISO's innovative store formats, such as MINISO LAND, are being rolled out in major cities, enhancing customer engagement and brand presence [4] - The collaboration with the Spring Festival Gala for IP products is expected to strengthen brand influence and expand the IP ecosystem [4] Financial Data and Profit Forecast - Revenue projections for MINISO are as follows: - 2023: 13.839 billion RMB - 2024: 16.994 billion RMB - 2025E: 21.442 billion RMB - 2026E: 25.599 billion RMB - 2027E: 30.007 billion RMB - The expected growth rates for revenue are 39.4% in 2023, 22.8% in 2024, 26.2% in 2025, 19.4% in 2026, and 17.2% in 2027 [3] - Non-IFRS adjusted net profit forecasts are: - 2023: 2.357 billion RMB - 2024: 2.721 billion RMB - 2025E: 2.896 billion RMB - 2026E: 3.417 billion RMB - 2027E: 4.016 billion RMB - The projected earnings per share (EPS) are 7.54 RMB for 2023, increasing to 12.88 RMB by 2027 [3][5]
贪玩附属与COEXIST集团签订艺术家作品开发合作协定 致力于打造新的“艺术家IP”范式
Zhi Tong Cai Jing· 2025-11-27 14:21
Core Insights - The company Tanwan has signed a strategic cooperation agreement with COEXIST Group to develop and promote derivative products based on the works of over 200 artists, marking a significant expansion in the collectible toy industry [1][2][3] Group 1: Strategic Cooperation - The agreement allows COEXIST Group to integrate resources from more than 200 artists, creating a unique IP matrix that combines artistic value with commercial potential [2] - Tanwan will have exclusive rights to develop, design, produce, and sell collectible toys based on the artists' works, including various product types such as sculptures, plush toys, and action figures [2][3] Group 2: Artistic and Commercial Integration - The collaboration aims to establish a new paradigm for "artist IP," providing comprehensive support from market assessment to product development and promotional activities [3] - Tanwan plans to explore further collaboration opportunities with artists and expand partnerships to include its own brands and internationally recognized IPs [3] Group 3: Future Strategy - The company is focused on building a new collectible toy ecosystem centered around the "IP ecosystem strategy," which includes classic IPs and artist IPs as key pillars [4] - The goal is to enhance user engagement and emotional connection through creative and fun collectible toys, ensuring that art becomes a part of daily life [4]
贪玩(09890) - 自愿公告 - 签订艺术家作品开发合作协定
2025-11-27 13:56
香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責,對其準確 性或完整性亦不發表任何聲明,並表明概不就因本公告全部或任何部分內容而產生或因依賴 該等內容而引致的任何損失承擔任何責任。 Tanwan Inc. ( 於 開 曼 群 島 貪玩 註 冊 成 立 的 有 限 公 司 ) (股份代號:9890) 自願公告 簽訂藝術家作品開發合作協定 本公告由貪玩(「本公司」,連同其附屬公司及中國經營實體1 ,統稱為「本集團」) 作出之自願公告,使其股東及潛在投資者知悉本集團之最新發展。 本公司欣然宣佈,於2025年11月27日,本集團專注於潮玩業務的全資附屬公司 廣州粒粒呀文化娛樂有限公司(「TANWAN」)與COEXIST CO., LIMITED(共凝文 化集團有限公司)及深圳市共藝斯文化有限公司(兩家公司合稱「COEXIST集 團」)簽訂戰略合作協議《藝術家作品開發合作協定》(「戰略合作協議」),整合 逾二百名潮玩藝術家(「藝術家」),共同開展藝術作品的衍生品開發、銷售及推 廣活動。合作期限(「合作期限」)為五年,自2025年11月27日至2030年11月26日。 此次合作標誌著本集團依託自身在 ...
“传奇类”MMORPG厂商贪玩牵手加菲猫:一场IP豪赌与转型突围
Xin Lang Zheng Quan· 2025-09-12 08:23
Core Insights - Company "Tanwan" (09890.HK) has secured exclusive rights to develop and sell Garfield family IP products in Greater China, marking a strategic move into the collectible toy market [1][2] - The partnership aims to create a comprehensive IP ecosystem, leveraging the popularity of the Garfield brand, which has a global fanbase of nearly 300 million and a market value exceeding $10 billion [1][2] Group 1: Company Strategy - The exclusive licensing agreement with Garfield family IP is a significant breakthrough in Tanwan's IP ecosystem strategy, which focuses on creativity and fun as core brand values [2] - Tanwan plans to build a "virtual-physical" value-added system for IP, transforming game characters and cultural symbols into collectible toys, thereby extending the IP's lifecycle [2][4] - The company has previously attempted to diversify its business model by venturing into food and other consumer products but faced challenges in establishing a clear operational framework [4] Group 2: Financial Performance - Tanwan has experienced a decline in net profit from 615.9 million yuan in 2021 to a loss of 3.624 million yuan in 2024, indicating ongoing financial struggles [3] - Revenue peaked in 2022 at 8.817 billion yuan but has since decreased, with 2024 revenue dropping to 5.580 billion yuan, reflecting a 37.86% year-on-year decline in the first half of 2025 [3] - The collectible toy segment has contributed minimally to overall revenue, accounting for only 2.6% in the first half of 2025, despite the rapid growth of the collectible toy market in China [3]