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“一城双景”活力迸发 第35届青岛国际啤酒节崂山会场激发消费新动能
Sou Hu Cai Jing· 2025-07-27 07:31
Core Insights - The Qingdao International Beer Festival's 35th edition features the Qing-Gang-Ao Food and Cultural Carnival, showcasing Hong Kong and Macau's culinary and cultural heritage [1][3] - The event includes 39 participating enterprises and 55 booths, offering over 200 unique products, enhancing local consumer demand and market channels for Hong Kong and Macau products [1][3] - The festival promotes a new interactive model for economic and cultural exchanges between Qingdao and Hong Kong-Macau, moving from traditional cooperation to more grassroots interactions [3][7] Event Highlights - The carnival provides a dual experience of taste and visual appeal, stimulating local consumption and promoting regional consumption upgrades [3] - A notable feature is the 5-meter high intelligent beer column displaying "beer stock prices," integrating financial elements into the traditional beverage experience [4] - The event includes a complete experiential ecosystem with seven beer gardens and over 30 activities, enhancing the festival's local flavor and consumer engagement [5] Festival Structure - The festival runs from July 18 to August 16, lasting 30 days, with a unique layout offering differentiated experiences of "Chinese elegance" and "European fashion" [7] - The event features creative activities, cultural performances, and diverse dining options, aiming to maximize the economic potential of the festival [7]