证券日报网讯 2月27日，三峡旅游在互动平台回答投资者提问时表示，春节期间，公司游轮产品市场需 求旺盛，热门产品出现票源紧张情况，公司通过运力调剂与产品分流，全力保障游客出行体验。近年 来，公司游轮产品接待量稳步增长，公司已于2024年新增两艘游轮投入运营，未来，公司还将综合供需 变化、差异化需求、运力投入的经济性等因素，科学审慎规划游船建造及投放，以实现运力与市场需求 的精准匹配。稳定的产品价格是企业诚信的体现，也是游客信任的基石，公司游轮产品价格为企业自主 定价，以成本结构变化、产品服务提升以及市场竞争态势为依据，兼顾游客消费预期，并严格控制幅度 和节奏，暂不采用类似机票的动态浮动定价机制。与此同时，公司更多的是着眼于"主打走量"标准 化、"中端体验"个性化、"高端尊享"定制化的产品开发思路，通过丰富产品供给，提升产品附加值来提 高收益。公司首批两艘省际度假游轮预计投入运营时间将早于原计划时间，其中首艘省际游轮"长江行· 揽月"计划于2026年4月首航。 （文章来源：证券日报） ...

（文章来源：每日经济新闻） 每经AI快讯，三峡旅游（002627.SZ）2月27日在投资者互动平台表示，1. 春节期间，公司游轮产品市场 需求旺盛，热门产品出现票源紧张情况，公司通过运力调剂与产品分流，全力保障游客出行体验。近年 来，公司游轮产品接待量稳步增长，公司已于2024年新增两艘游轮投入运营，未来，公司还将综合供需 变化、差异化需求、运力投入的经济性等因素，科学审慎规划游船建造及投放，以实现运力与市场需求 的精准匹配。2. 稳定的产品价格是企业诚信的体现，也是游客信任的基石，公司游轮产品价格为企业自 主定价，以成本结构变化、产品服务提升以及市场竞争态势为依据，兼顾游客消费预期，并严格控制幅 度和节奏，暂不采用类似机票的动态浮动定价机制。与此同时，公司更多的是着眼于"主打走量"标准 化、"中端体验"个性化、"高端尊享"定制化的产品开发思路，通过丰富产品供给，提升产品附加值来提 高收益。3. 公司首批两艘省际度假游轮预计投入运营时间将早于原计划时间，其中首艘省际游轮"长江 行·揽月"计划于2026年4月首航。 ...

Group 1 - The company, Three Gorges Tourism, has received positive feedback for its cruise products, which offer unique natural and cultural experiences along with high-quality services, appealing to a diverse age demographic [2] - The distribution of customer demographics across different age groups is relatively balanced, indicating broad market appeal [2] - The company plans to continuously monitor changes in consumer demands across various age groups and will iterate and optimize its products and services to enhance market competitiveness [2]

Core Insights - Three Gorges Tourism announced on September 12 that the pricing of its cruise products is determined by the company itself, reflecting its focus on service quality and cost changes [2] - The company has made several minor adjustments to its core product prices since their launch, emphasizing a strategy of "volume-driven" standardized products, "mid-range experience" personalized offerings, and "high-end exclusive" customized services to enhance product value and increase revenue [2] Pricing Strategy - The company sets its cruise product prices autonomously, indicating a flexible pricing strategy based on market conditions [2] - Adjustments to pricing have been infrequent and modest, suggesting a stable pricing environment [2] Product Development Focus - The company is concentrating on diversifying its product offerings to enhance value, which includes a mix of standardized, personalized, and customized products [2] - This approach aims to improve overall revenue by enriching the product supply [2]

Core Insights - The "silver-haired cruise" market is gaining popularity, with a significant increase in cruise product bookings, particularly for overseas long-haul cruises, which surged by 120% year-on-year during the summer season [2][3] - The silver-haired demographic is a crucial customer base for cruise products, as companies like Three Gorges Tourism are tailoring their services to meet the needs of this group [2][11] - Three Gorges Tourism reported a revenue of 367 million yuan and a net profit of 64 million yuan in the first half of 2025, reflecting a year-on-year growth of 7.47% and 17.74% respectively [2][5] Company Performance - Three Gorges Tourism's cruise services generated 101 million yuan in revenue, marking a 19.59% increase year-on-year [2][5] - The subsidiary, Yichang Jiangyun Yangtze River Cruise Co., achieved a revenue of 105 million yuan, up 20.04%, and a net profit of 21 million yuan, up 34.67% in the same period [6] - The company is expanding its cruise offerings and plans to develop inter-provincial cruise tourism, aiming to become a leader in China's inland cruise tourism [2][5] Market Trends - The demand for high-quality cruise experiences is rising, with a shift from sightseeing to leisure and vacation tourism [7][10] - The market for silver-haired tourists is expanding, driven by an increase in this demographic and improvements in the industry supply chain [3][14] - Companies are focusing on enhancing service quality and product offerings to cater to the evolving needs of the silver-haired population [8][11] Industry Developments - The Long River Three Gorges is identified as a key area for the development of inland river cruises, benefiting from favorable conditions such as the completion of the Three Gorges Project [4][14] - The cruise market is seeing a growing interest in themed cabins and customized services, indicating a trend towards more personalized travel experiences [7][10] - The overall cruise tourism market in China is expected to grow, with a focus on high-end vacation experiences and the integration of health management services [3][10]