Investment Rating - The report maintains a "Buy" rating for the company, with a target price based on expected performance relative to the market index [7]. Core Insights - The company has achieved a turnaround in profitability for 2024, with a reported revenue of 1.94 billion yuan, a slight decrease of 1.51% year-over-year, and a net profit of 55 million yuan, compared to a loss of 68 million yuan in the previous year [1][4]. - The subsidiary, Nosber, has shown significant improvement in its cosmetics business, with a revenue of 1.93 billion yuan and a gross margin increase of 5.42 percentage points to 17.16% [1][4]. - The company is focusing on cost reduction and efficiency improvements, which have positively impacted gross margins across its product categories [2][3]. Financial Performance Summary - For 2024, the company reported a revenue of 1.94 billion yuan, with a year-over-year decline of 1.51%, and a net profit of 55 million yuan, marking a significant recovery from a loss of 68 million yuan in 2023 [1][6]. - The revenue forecast for 2025-2027 is adjusted to 2.00 billion yuan, 2.10 billion yuan, and 2.22 billion yuan, reflecting growth rates of 3.2%, 5.1%, and 5.6% respectively [4][6]. - The net profit projections for the same period are 114 million yuan, 144 million yuan, and 187 million yuan, indicating substantial growth rates of 108.2%, 26.6%, and 29.5% respectively [4][6]. Product Category Performance - In 2024, the revenue breakdown by product category shows facial masks, skincare, and wet wipes generating 815 million yuan, 739 million yuan, and 291 million yuan respectively, with corresponding gross margins of 18.02%, 16.90%, and 14.29% [2]. - The company has reported production increases in its product lines, with facial masks up by 14.2%, skincare by 17.0%, and wet wipes by 42.8% [2]. Competitive Advantages - Nosber has established a strong competitive position as one of the largest domestic ODM cosmetics manufacturers, leveraging its resources in talent, customer relationships, supply chain, and R&D capabilities [3]. - The company is enhancing its service quality and response speed by creating specialized teams for different customer types, which is expected to improve market competitiveness [3].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price based on expected performance relative to the market index [7]. Core Views - The company has achieved a turnaround in profitability for 2024, with a reported revenue of 1.94 billion yuan, a slight decrease of 1.51% year-over-year, and a net profit of 55 million yuan, compared to a loss of 68 million yuan in the previous year [1]. - The improvement in gross margin is attributed to cost control measures, including better management of raw material procurement and optimization of production processes [1][2]. - The subsidiary, Nosber, has solidified its competitive advantages, including talent acquisition, customer resources, and a robust quality control system, which are expected to enhance market competitiveness [3]. Financial Performance Summary - For 2024, the company reported a revenue of 1.94 billion yuan, with a year-over-year decline of 1.51%. The net profit was 55 million yuan, marking a significant recovery from a loss of 68 million yuan in 2023 [6]. - The revenue forecast for 2025-2027 is adjusted to 2.00 billion yuan, 2.10 billion yuan, and 2.22 billion yuan, reflecting growth rates of 3.2%, 5.1%, and 5.6% respectively [4]. - The net profit projections for the same period are 114 million yuan, 144 million yuan, and 187 million yuan, with year-over-year growth rates of 108.2%, 26.6%, and 29.5% respectively [4][6]. Product Performance Summary - The company has seen revenue growth in its three main product categories: facial masks, skincare, and wet wipes, with respective revenues of 815 million yuan, 739 million yuan, and 291 million yuan for 2024 [2]. - Gross margins for these categories improved, with facial masks at 18.02%, skincare at 16.90%, and wet wipes at 14.29%, reflecting increases of 7.08%, 6.03%, and 0.11% year-over-year [2]. Competitive Positioning - Nosber, as a leading domestic ODM in the cosmetics sector, has established a multi-faceted competitive advantage, including a strong supply chain and innovation capabilities [3]. - The company is enhancing its service quality and responsiveness by creating specialized teams to cater to diverse customer needs, particularly in the e-commerce sector [3].