最近小游戏赛道又有新的变化： 科幻题材产品《源星战域》在9月17日首次进入微信小游戏畅销榜第36名，随后排名持续提升，9月末是冲入畅销榜TOP10。 观察发现，《源星战域》背后厂商为乐享元游，而该公司另一款产品《青云诀之伏魔》则是微信小游戏畅销榜前列的常客。 乐享元游其主体为海南元游信息技术有限公司，但其核心运营和研发团队主要集中在广东省广州市。 如今，这家游戏公司又一爆款诞生，产品有何特点，有哪些营销动作？ 今天，DataEye研究院就来聊聊这款游戏。 一、市场&产品观察 DataEye-ADX小游戏数据显示，《源星战域》在9月17日首次进入微信小游戏畅销榜，首日畅销榜排名为第36名。 在9月23日，该游戏排名冲到畅销榜TOP10，并在两天后（9月25日）最高升至榜单第7名，随后稳定在畅销榜TOP10。国庆档过后，《源星战域》排名有 所下滑，10月15日滑落到榜单第20名。目前该游戏稳定在畅销榜20名左右徘徊。 同时DataEye研究院观察发现，《源星战域》早在8月20日就上线了手游端产品。 可是《源星战域》手游端上线后，市场表现一般。以榜单表现来看，该游戏手游端上线以来从未进入过iOS免费榜总榜，或许是因 ...

Core Insights - The mini-game sector has emerged as one of the largest growth points in the gaming industry in recent years, with DataEye providing exclusive monthly observations on WeChat mini-games [1]. Consumption Patterns - In September, the consumption share of major categories such as war strategy, idle, and simulation management declined, with war strategy dropping by 1.2 percentage points and simulation management by approximately 1.3 percentage points [4]. - The mini-game market returned to normalcy post-summer, leading to a shift in marketing strategies for certain products, which may pressure leading categories [4]. - The second tier of consumption saw an increase in tower defense and legendary RPG categories, with tower defense reaching approximately 12.64% of consumption share, showing growth from August [4]. - The consumption share of character card categories further declined to below 5%, while card and fishing games slightly improved their consumption share [4]. Monthly Consumption Rankings - The top consumption list for September saw "Three Kingdoms: Ice Age" at the top, with "Zombie Defense" moving up one position to second, and "Endless Winter" dropping to third [8]. - "Forever Blue Planet" maintained strong consumption momentum, rising seven ranks to seventh place in the monthly consumption list [8]. - "Source Star Domain," a new sci-fi idle card game, debuted in the top ten, benefiting from a collaboration with "The Wandering Earth" and featuring a celebrity endorsement [10]. Growth Rankings - The consumption growth ranking for September was led by "Source Star Domain," followed by "Bouncing Kingdom" and "Flame Awakening" [19]. - "My Garden World," which launched on the last day of September, quickly rose to the popularity list and ranked 21st in the sales chart, performing exceptionally well during the National Day holiday [19]. - The overall trend indicates a recovery in the legendary RPG sector, with four products entering the consumption growth ranking [21]. Advertising Trends - In September, the total advertising material for WeChat mini-games was approximately 2.13 million, reflecting a 4.8% increase from August [25]. - The number of games participating in advertising reached about 12,200, marking an increase of 50 games from August [27]. - The top three themes for participating games were modern, other, and fantasy, with legendary themes seeing nearly a 10% increase in game participation [30].