紧抓"苏超"热潮与常泰长江大桥通车的重大机遇，8月23日至24日，"2025姜堰文化旅游（常州）宣传推 广系列活动"在常州举办。活动通过充满活力的户外路演和务实深入的专场推介会，向常州市民及文旅 业界全方位展示了姜堰丰富的文旅资源与新业态魅力，并成功推动两地企业签约合作，共绘文旅协同发 展新蓝图，为长三角文旅市场注入强劲的"姜堰活力"。 8月24日，2025 姜堰文化旅游（常州）推介会如期举行。并在现场来宾的共同见证下，正式启动了 2025"跟着苏超游姜堰"启动仪式。姜堰文旅招商项目推介环节，鲍老湖森林公园项目、溱潼古镇北片区 开发合作项目、溱湖绿洲冰雪音乐王国、姜堰区渔业社片区开发合作项目、溱潼镇新城区开发合作项目 等，全面展示了姜堰优越的投资前景与发展潜力，引发现场来宾的高度关注。现场还发布了一系列重大 利好消息，不仅包含泰州市、姜堰区、溱湖文旅集团等奖补政策，还有姜堰项目建设优惠等。常州青年 国际旅行社有限公司、常州运通旅行社有限公司分别与溱湖文化旅游集团、溱湖国际旅行社有限公司达 成合作意向并现场签约，未来，双方将进一步深化联动，加强两地资源共享、市场共拓、客源互送等密 切合作。通讯员 常文旅 扬子晚 ...

Core Viewpoint - The article highlights the integration of agriculture, culture, and tourism in Jiangyan District, Taizhou, transforming ecological advantages into tangible income for locals through innovative business models and policies [1][5][17]. Group 1: Policy Empowerment - A brand promotion event for local agricultural products was launched, featuring various local specialties and handicrafts, aimed at showcasing regional culture and supporting rural revitalization [5]. - A significant "self-driving tour" consumption voucher policy was introduced, distributing 300,000 yuan in vouchers to promote tourism in 12 key rural areas, enhancing the overall travel experience [5][9]. - The consumption voucher initiative will run until the end of October, utilizing both online and offline methods to stimulate market demand and connect policy resources with tourism development [5][10]. Group 2: Outdoor Recreation Development - Jiangyan District is leveraging its rich ecological resources, with a forest coverage rate of 27.73%, to develop outdoor recreational activities and promote a new public brand called "Qinhu Bay" [10][12]. - Recent events, such as the "Yilu Run" youth cross-country race, have attracted significant participation, indicating a growing interest in outdoor sports and activities [12][17]. - The district has established a 26-kilometer wellness tourism route that integrates local culture with modern sports, enhancing its appeal to tourists [12]. Group 3: Innovative Business Models - New activities in Jiangyan are emerging as key drivers for rural revitalization, with events like the "Lightning Man" cross-country challenge and seasonal music festivals attracting visitors [15][17]. - The district has hosted over 20 large-scale events, significantly increasing its visibility and tourist numbers, which in turn boosts local incomes [15][17]. - The camping industry has seen substantial growth, with 100,000 visitors in three years and over 1,000 jobs created, contributing to local economic development [17].