Core Insights - The article emphasizes the significance of traditional Chinese brands, known as "Chinese Time-honored Brands," which embody the essence of Chinese culture and have evolved through innovation over centuries [1][2]. Group 1: Current Status of Chinese Time-honored Brands - The Ministry of Commerce has recognized a total of 1,450 Chinese Time-honored Brands [2]. - Recent events, such as the International Exchange Activity and the Fifth Innovation Development Conference, have brought together representatives from various brands to explore new paths for innovation and collaboration [2]. Group 2: Commitment to Craftsmanship - The enduring success of Time-honored Brands is attributed to their commitment to craftsmanship and cultural heritage, which are closely linked to the nation's economy and people's livelihoods [3]. - Brands like Liu Bi Ju and Tong Ren Tang exemplify this commitment through their dedication to quality and ethical practices [3]. - Dong'e Ejiao has maintained its unique production techniques for nearly 3,000 years, emphasizing the importance of preserving traditional methods while modernizing [3]. Group 3: Innovation and Market Adaptation - Time-honored Brands are actively adapting to market demands by embracing innovation, targeting younger consumers, and leveraging digital technologies [4][5]. - Dong'e Ejiao has successfully transformed its image from an "elderly brand" to a trendy national brand by collaborating with popular tea brands and launching products that appeal to younger audiences [5][6]. - China Tea Company has focused on optimizing product flavors and modernizing packaging to attract younger consumers [6]. Group 4: Digital Transformation - The digital transformation of Time-honored Brands is crucial for their evolution, with Dong'e Ejiao achieving a digitalization level that meets the highest standards [6]. - The online business of Dong'e Ejiao now accounts for nearly 30% of its overall operations, showcasing the impact of digital strategies [6]. - China Tea Company is implementing digital controls across the entire supply chain, from cultivation to processing [7]. Group 5: Cultural Export and Global Reach - Time-honored Brands are becoming important vehicles for cultural export, with Tong Ren Tang expanding its presence globally since the 1990s [7]. - Dong'e Ejiao has participated in international conferences to promote traditional Chinese medicine, indicating a growing acceptance of Chinese culture abroad [7]. - China Tea Company aims to share Chinese culture through tea, enhancing global consumer experiences with Chinese lifestyle and values [7].

Core Viewpoint - The "Tea and the World: Elegant Gathering" event held in Mexico City highlights the cultural exchange between China and Mexico through tea, emphasizing the deep-rooted heritage and humanistic spirit of Chinese tea culture [1][4]. Group 1: Event Overview - The event took place on May 22 in Mexico City, organized by the China Council for the Promotion of International Trade in Mexico [1]. - Attendees included various guests from both China and Mexico, who gathered to enjoy Yunnan's Dianhong tea, fostering cultural connections [1][4]. Group 2: Cultural Significance - The event showcased the rich history of Chinese tea culture, which is characterized by diverse regional features and unique brewing techniques, increasingly gaining global recognition [4]. - A tea culture display area featured various styles of tea utensils from the Tang Dynasty to modern times, including purple clay teapots and blue-and-white porcelain [8]. Group 3: Activities and Performances - Guests participated in a tasting session featuring three types of Dianhong tea from the core production area of Fengqing, paired with traditional Mexican pastries, creating a unique blend of flavors [5]. - Mexican student Angelica Gomez performed classic Chinese bamboo flute pieces, such as "In That Distant Place" and "Jasmine Flower," receiving applause from attendees, symbolizing the beauty of cross-cultural exchange [5][8]. Group 4: International Recognition - The United Nations designated May 21 as "International Tea Day" in December 2019, and in November 2022, "Traditional Chinese Tea-making Techniques and Related Customs" was included in UNESCO's list of intangible cultural heritage [8].